Enterprises use Apache Kafka and Apache Flink for an increasing number of mission-critical use-cases, real-time analytics, application messaging, and machine learning. As this usage grows in size and scale, so does the criticality, scale, and cost of managing the Kafka and Flink clusters. Learn how customers can achieve the same or higher availability and durability of their growing clusters, both at lower unit costs and with operational simplicity with Amazon MSK (Managed Streaming for Apache Kafka), and Amazon MSF (Managed Streaming for Apache Flink).

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Enterprise analytics platforms are undergoing a major transformation—from centralized, overloaded data warehouses to federated, governed, GenAI-ready multi-warehouse architectures. In this session, you’ll learn how to design your data warehouse architecture to scale with your business needs. We’ll explore the end-to-end architectural evolution from a monolithic Redshift cluster to a modern multi-warehouse architecture and the best practices to deploy them in a cost-effective manner.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Enterprise developers face challenges processing diverse unstructured content across multiple formats, often requiring complex integration of various AI services. Learn how Amazon Bedrock Data Automation simplifies AI application development by unifying workflows for documents, audio, images, and video into a single service. Through Air's success story discover how Bedrock Data Automation helps streamline content processing, optimizes price-performance, and enables customized insights generation. See how teams can accelerate their journey from experimentation to production while maintaining flexibility to use existing AI services where needed.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Intelligent agents with memory capabilities can deliver smarter, more personalized interactions—but implementing memory in production is no easy task. In this session, we’ll cover how to build context-aware agents using Amazon Bedrock AgentCore Memory. Learn to manage short-term and long-term memory securely, structure agent interactions around user history, and scale memory. Hear from Experian on how they are reimagining conversational memory architecture across their AI ecosystem. Learn about their framework for hierarchical context and how the availability of AgentCore Memory is shaping their direction toward a simpler approach for future AI-driven products and services.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Credit unions and insurance organizations can leverage AI agents for automating complex workflows. In this code talk we’ll demonstrate going from concept to production with spec-driven development. We’ll work backwards from your business processes such as lending automation, claims processing, and fraud detection to turn prompts into detailed specifications, code, documents, and tests. Using prompts as code, we'll build production-ready agents using Strands Agents SDK and AWS services. Attendees will leave equipped with implementation tools, sample code, and best practices for building and deploying agentic AI solutions that transform credit union and insurance operations while ensuring explainable, compliant AI decision-making.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

In this live coding session, we'll show you how to work with Amazon Aurora DSQL from a developer's perspective. We'll develop a sample application to highlight some of the ways developing for Aurora DSQL is different than PostgreSQL. We'll cover authentication and connection management, optimistic concurrency transaction patterns, primary key selection, analyzing query performance, and best practices.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Design software pioneer Autodesk is transforming computer-aided design (CAD) by harnessing generative AI and Amazon Web Services (AWS). The company is developing advanced AI foundation models, like "Project Bernini," which can generate precise 2D and 3D geometric designs based on physical principles.

By utilizing AWS technologies such as Amazon DynamoDB, Elastic MapReduce (EMR), Amazon SageMaker, and Elastic Fabric Adapter, Autodesk has significantly enhanced its AI development process. These innovations have halved foundation model development time and increased AI productivity by 30%.

Learn more about AWS events: https://go.aws/events

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInvent2024 #AWSreInvent2024 #AWSEvents

In this keynote, the Rocket Companies CTO highlights how Amazon Web Services (AWS) generative AI, specifically through Amazon Bedrock, is revolutionizing the homeownership process by solving critical industry challenges. By harnessing a massive dataset of over 10 petabytes and developing cutting-edge AI tools like Rocket Assist, the company has automated time-consuming administrative tasks.

This innovation has freed up approximately 800,000 employee hours annually, allowing team members to concentrate on more meaningful client interactions. Through its strategic partnership with AWS, Rocket Companies has democratized AI innovation, empowering employees across the organization to develop custom AI applications and significantly enhance overall productivity.

Learn more about AWS events: https://go.aws/events

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInvent2024 #AWSreInvent2024 #AWSEvents

The AWS AI and Data Conference 2024 delivered practical insights on Generative AI, Machine Learning, and Data Analytics. Attendees learned how organizations are using these technologies to scale operations and meet customer needs. AWS experts and customers shared real-world applications across industries. The event covered the latest trends and best practices, including hands-on experience with AWS tools like Amazon Bedrock for AI development. Keynote speakers included Eddie Wilson (CEO, Ryanair), Martin Holste (CTO for Cloud and AI, Trellix), Rick Sears (GM, Amazon Athena, EMR, and Lake Formation, AWS), and Barry Morris (GM, Purpose Built Databases, AWS). Whether new to AI or seasoned professionals, participants gained actionable knowledge to drive innovation in their organizations.

Sign up now for the AWS AI an Data Conference 2025 and stay at the forefront of AI and data innovation: https://go.aws/4gNtNa6

Learn more about AWS events: https://go.aws/events

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSEvents #AWSAI #AWSDataConf #GenerativeAI #CloudInnovation #AmazonBedrock #AIforBusiness #DataDriven #MachineLearning #AWSEvents #TechInnovation

Discover how Jabil, a global manufacturing solutions provider, is harnessing the power of generative AI with Amazon Q Business to transform its supply chain operations. This session explores Jabil's rollout of innovative applications, enhancing factory operations and delivering customer insights across the Jabil supply chain. Gain insights into Jabil's strategies for measuring success, including their goal to use generative AI in new revenue streams. Join us to see how Amazon Q Business and AWS services are helping Jabil build an AI-driven supply chain solution, improving decision-making, efficiency, and market intelligence globally.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

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About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Ricardo Guerra, the CIO of Itaú Unibanco, presents to the 2024 AWS Partner Keynote to show how multiple AWS Partners worked with Itaú to support mainframe modernization. Guerra covers Itaú's entire mainframe modernization journey, the partners who were instrumental in making the effort a success, including AWS ProServe, and how the outcomes of the modernization enable Itaú to deliver new and innovative services like Itaú Intelligence to its 70M+ customers.

Learn more about AWS events: https://go.aws/events

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInvent2024 #AWSreInvent2024 #AWSEvents

Amazon is using generative AI across all of its businesses to improve productivity and efficiency and to enhance a broad range of customer experiences -- including shopping and selling on Amazon, watching Prime Video, and interacting with Alexa. Amazon CEO Andy Jassy returned to the re:Invent mainstage to explain Amazon’s internal generative AI strategy and how AWS is helping its customers get the most out of the transformative technology.

Learn more: Customer stories: https://go.aws/genaicustomers AWS events: https://go.aws/events

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

generativeAI #AmazonBedrock #AmazonQ #AWSTrainium #AWSInferentia #AI #ML #Amazon #retail #Media #AWS

Watch as SAP’s Executive Board and Head of SAP Product Engineering, Muhammad Alam, joins Dr. Ruba Borno, VP Global Specialists and Partners, AWS, on the stage during the 2024 AWS Partner Keynote at re:Invent. The two discuss the recent announcement of GROW with SAP, which will soon be running on AWS Graviton4 infrastructure through SAP HANA Cloud. And Muhammad discusses how SAP is proud to be launch partners for the release of Amazon Nova.

Learn more about AWS events: https://go.aws/events

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInvent2024 #AWSreInvent2024 #AWSEvents

Watch Colleen Aubrey, Senior VP of AWS Solutions, talk with Brad Jackson, Cofounder and CEO of Slalom, and Amanda McClerren, Bayer Crop Science CIO as they discuss the change management strategy necessary for empowering developers and engineers. This fireside chat from the 2024 AWS Partner Keynote covers how to successfully incorporate disruptive, game-changing technology like generative AI.

Learn more about AWS events: https://go.aws/events

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSEvents

Watch as Greg Pearson, VP of AWS Global Sales, talks with Tim Frank, Chief Revenue Officer of Ahead, and Yinon Costica, Co-founder and Chief Product Officer of Wiz, about how they worked together to build a security solution for Turnitin, a global company dedicated to ensuring the integrity of education. Kurby Brown Jr., Senior Director of Security and Compliance of Turnitin joins the conversation to explain how the combination of Wiz, Ahead and AWS improves organizations’ cloud security postures. And AWS Marketplace makes procurement efficient.

Learn more about AWS events: https://go.aws/events

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSEvents

Tom Brown, Cofounder and Chief Compute Officer at Anthropic, takes the stage as the sole customer speaker during Peter DeSantis' Monday Night Live Keynote. Tom discusses how AWS Trainium2 UltraServers enable Anthropic to push the boundary of inference interactiveness and training efficiency for the next SOTA models. He touches on what makes Trainium2 chips unique by delving into NKI (Neuron Kernel Interface) and how building kernels on Trainium2 gives developers full control of the chip (ISA) and the ability to move fast with innovation. Finally, Tom announces that the next generation of their Claude LLM will train using Project Rainier, a new AWS ultracluster of Trainium2 chips.

Learn more about AWS events: https://go.aws/events

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInvent2024 #AWSreInvent2024 #AWSEvents

As enterprises grapple with fast technological change, join this session to learn about the latest product releases with Amazon Q Business. The session dives into the latest features and enhancements of Amazon Q Business, demonstrating how to deploy an Amazon Q Business application that leverages your enterprise content—empowering employees to answer questions, provide summaries, generate content, and securely complete tasks.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

To overcome the performance and scale limitations of relational databases, AWS built Amazon DynamoDB to deliver consistent single-digit millisecond performance at any scale for the most demanding applications on the planet. In this session, learn about the architecture choices for Amazon DynamoDB. Gain a better understanding of when to use DynamoDB and why DynamoDB is used by over one million AWS customers to power hundreds of applications that exceed half a million requests per second. Leave with a new perspective on how to design your own applications.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

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About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Valerie Henderson, President and Chief Revenue Officer of Caylent joins the 2024 AWS Partner Keynote stage to discuss Caylent's journey as an AWS Partner leading to Migration Consulting Partner of the Year for 2024. Valerie covers Caylent's success with the Migration Acceleration Program (MAP) 2.0 and showcases Caylent’s recent growth and successes with customers.

Learn more about AWS events: https://go.aws/events

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInvent2024 #AWSreInvent2024 #AWSEvents

Learn how to build highly scalable, high-performance applications with Amazon ElastiCache Serverless. View how ElastiCache Serverless works behind the scenes and dive deeper into the metrics to help you identify and debug application performance issues. This session will help you to build effective applications using ElastiCache Serverless and to leverage the design of the service to your advantage.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024