Build and run predictive models using SQL in BigQuery. Leverage the latest models for generative AI tasks.

Transform vehicle operational data into actionable intelligence. Reduce maintenance downtime, optimize fleet operations, and make data-driven decisions through interactive diagnostics using Gemini models and BigQuery.

Step into Etsy’s "Museum of Extraordinary Objects" where Gemini on Vertex AI curates 100M+ unique goods from makers around the world. Discover how Google AI connects Etsy's extraordinary items with the right buyers—transforming the art of finding what you love, faster.

In this hands-on lab, you'll explore data with BigQuery's intuitive table explorer and data insight features, enabling you to gain valuable insights without writing SQL queries from scratch. Learn how to generate key insights from order item data, query location tables, and interact with your data seamlessly. By the end, you’ll be equipped to navigate complex datasets and uncover actionable insights quickly and efficiently.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

A reference implementation for analyzing geospatial data with generative AI. Combine Google’s unique ML models with your own data and Gemini’s reasoning capabilities to unlock powerful insights for crisis response, public health, climate resilience, and more.

Is your outdated data infrastructure hindering your ability to leverage the full potential of AI and machine learning? This session explores how migrating to BigQuery can empower you to modernize your data infrastructure and unlock new opportunities for innovation with all of your data. Hear how Paypal and Intesa Sanpaolo transformed their data platform with BigQuery to get the most value from their data lakes and warehouses and the lessons they learned along the way.

Discover how to use geospatial analytics to drive sustainability insights. See how Earth Engine, BigQuery and Google Earth empower any professional to unlock insights and make data-driven decisions, regardless of their expertise or training. 

Pedal your way to the right choice, smack that giant enter button to confirm, and pick the right deployment for your prompt. Peek behind the scenes at the Google Cloud console for the tooling to explore and analyze logs and metrics.

Unify your data warehouse and operational store for real-time insights. Use new innovations in Bigtable SQL and BigQuery.

Unleash fresh avenues for efficient marketing with data analytics and generative AI. Combine creativity with modern analytics to transform marketing workflows from real-time insights to AI-powered recommendations, segmentation, and image and video generation.

A playful take on retro gaming meets real-time data analytics and AI. Dive into an end-to-end architecture that ingests user interactions in various shapes and forms, and provides a tailor-made game experience to the end user using Gemini.

Unlock the power of your data with AI using Oracle Database@Google Cloud. Seamlessly lift and shift your Oracle database to Google Cloud and integrate it with BigQuery and Vertex AI for a financial services use case.

Learn how you can use BigQuery and Earth Engine together for a variety of weather and climate resilience use cases including risk assessment, response, and recovery. You'll receive a real world step-by-step walkthrough, highlighting new geospatial features and AI-driven datasets, that make it easier for any professional to unlock insights that can contribute to greater climate resiliency.

Unlock the full potential of your data with Google's autonomous data and AI platform. This session explores how we're bringing the power of AI directly to your data, integrating multimodal data handling, an innovative AI Query Engine, and Gemini agents to enable seamless data integration, automated workflows, complex reasoning, and real-time insights. Join us to explore the latest advancements in BigQuery and Looker and build a data and AI strategy that drives your business forward.

Explore AI-powered search, moving beyond keywords to understand consumer intent. Discover how real-time embeddings of text and images power highly relevant search results, boosting sales and user experience.

Uncover data's hidden connections using graph analytics in BigQuery. This session shows how to use BigQuery's scalable infrastructure for graph analysis directly in your data warehouse. Identify patterns, connections, and influences for fraud detection, drug discovery, social network analysis, and recommendation engines. Join us to explore the latest innovations in graphs and see real-world examples. Transform your data into actionable insights with BigQuery's powerful graph capabilities.

Explore using WeatherNext AI forecasts via BigQuery and Earth Engine, discover new ways to enhance your apps or products with Google Maps Platform, and learn about weather use cases and solutions.

In today’s data-driven world, enterprises are seeking scalable, cost-effective and high-performance cloud data warehouses to fuel their analytics and AI initiatives. BigQuery has emerged as a leading solution, attracting many organizations with its serverless architecture, powerful AI and machine learning (ML) capabilities, and a unified data and AI experience. Discover how Quest Diagnostics and Ford successfully migrated to BigQuery to improve efficiency and drive innovation, and learn about new tools to help streamline migrations to BigQuery.