Master the art and science of analytics engineering with 'Fundamentals of Analytics Engineering.' This book takes you on a comprehensive journey from understanding foundational concepts to implementing end-to-end analytics solutions. You'll gain not just theoretical knowledge but practical expertise in building scalable, robust data platforms to meet organizational needs. What this Book will help me do Design and implement effective data pipelines leveraging modern tools like Airbyte, BigQuery, and dbt. Adopt best practices for data modeling and schema design to enhance system performance and develop clearer data structures. Learn advanced techniques for ensuring data quality, governance, and observability in your data solutions. Master collaborative coding practices, including version control with Git and strategies for maintaining well-documented codebases. Automate and manage data workflows efficiently using CI/CD pipelines and workflow orchestrators. Author(s) Dumky De Wilde, alongside six co-authors-experienced professionals from various facets of the analytics field-delivers a cohesive exploration of analytics engineering. The authors blend their expertise in software development, data analysis, and engineering to offer actionable advice and insights. Their approachable ethos makes complex concepts understandable, promoting educational learning. Who is it for? This book is a perfect fit for data analysts and engineers curious about transitioning into analytics engineering. Aspiring professionals as well as seasoned analytics engineers looking to deepen their understanding of modern practices will find guidance. It's tailored for individuals aiming to boost their career trajectory in data engineering roles, addressing fundamental to advanced topics.

This book is your practical and comprehensive guide to learning Google Cloud Platform (GCP) for data science, using only the free tier services offered by the platform. Data science and machine learning are increasingly becoming critical to businesses of all sizes, and the cloud provides a powerful platform for these applications. GCP offers a range of data science services that can be used to store, process, and analyze large datasets, and train and deploy machine learning models. The book is organized into seven chapters covering various topics such as GCP account setup, Google Colaboratory, Big Data and Machine Learning, Data Visualization and Business Intelligence, Data Processing and Transformation, Data Analytics and Storage, and Advanced Topics. Each chapter provides step-by-step instructions and examples illustrating how to use GCP services for data science and big data projects. Readers will learn how to set up a Google Colaboratory account and run Jupyternotebooks, access GCP services and data from Colaboratory, use BigQuery for data analytics, and deploy machine learning models using Vertex AI. The book also covers how to visualize data using Looker Data Studio, run data processing pipelines using Google Cloud Dataflow and Dataprep, and store data using Google Cloud Storage and SQL. What You Will Learn Set up a GCP account and project Explore BigQuery and its use cases, including machine learning Understand Google Cloud AI Platform and its capabilities Use Vertex AI for training and deploying machine learning models Explore Google Cloud Dataproc and its use cases for big data processing Create and share data visualizations and reports with Looker Data Studio Explore Google Cloud Dataflow and its use cases for batch and stream data processing Run data processing pipelines on Cloud Dataflow Explore Google Cloud Storageand its use cases for data storage Get an introduction to Google Cloud SQL and its use cases for relational databases Get an introduction to Google Cloud Pub/Sub and its use cases for real-time data streaming Who This Book Is For Data scientists, machine learning engineers, and analysts who want to learn how to use Google Cloud Platform (GCP) for their data science and big data projects

Learn how easy it is to apply sophisticated statistical and machine learning methods to real-world problems when you build using Google Cloud Platform (GCP). This hands-on guide shows data engineers and data scientists how to implement an end-to-end data pipeline with cloud native tools on GCP. Throughout this updated second edition, you'll work through a sample business decision by employing a variety of data science approaches. Follow along by building a data pipeline in your own project on GCP, and discover how to solve data science problems in a transformative and more collaborative way. You'll learn how to: Employ best practices in building highly scalable data and ML pipelines on Google Cloud Automate and schedule data ingest using Cloud Run Create and populate a dashboard in Data Studio Build a real-time analytics pipeline using Pub/Sub, Dataflow, and BigQuery Conduct interactive data exploration with BigQuery Create a Bayesian model with Spark on Cloud Dataproc Forecast time series and do anomaly detection with BigQuery ML Aggregate within time windows with Dataflow Train explainable machine learning models with Vertex AI Operationalize ML with Vertex AI Pipelines

Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. To achieve the rich data you're really after to better serve your users’ needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site. Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including: • Google Analytics implementation via Google Tag Manager • How to customize Google Analytics for your unique situation • Using Google Tag Manager to track and analyze interactions across multiple devices and touch points • How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions