The telecom industry has always been critical to advancing how we communicate, work, and play, whether through creation of our mobile world or streaming through high bandwidth connectivity. In this session we will explore how communication service providers from around the globe are leveraging AI agents across their workforce, customer experience, field operations, network operations, and more.

Join Matt Bell, VP of Product Research at Anthropic, to discuss how startups can thoughtfully leverage foundation models like Claude on Vertex AI. Learn practical strategies for identifying high-impact AI use cases, avoiding common pitfalls, and building responsible AI-powered products. Explore insights on determining when and how to integrate foundation models, balancing immediate gains with long-term innovation, and navigating the rapidly evolving AI landscape as a startup founder or employee.

Want to deploy open source models efficiently? Join this session for a technical deep dive into best practices for deploying and optimizing models like Llama and Gemma on Vertex AI.

Learn how to leverage Gemini's long context for creating and interpreting data analytics queries using Agentic Retrieval Augmented Generation with NL2SQL techniques and reasoning.

Concerned about the quality and reliability of your generative AI models? Join us in this session if you understand the critical role of evaluation in development. Learn from Google and industry experts as we focus on how the Vertex AI evaluation service helps you validate every stage of the life cycle for quality and trust.

The Google Cloud VC AMA Series will host a special live edition from NEXT 25. In this interactive “ask me anything” session, you’ll hear directly from an investor about the trends shaping their investment decisions, then connect with a successful founder from their portfolio for insights into fundraising and product development.

Gemini models were built from the ground up to be multimodal, which has enabled a new frontier of applications that were not possible cost- and performance-wise. Join Jean-Baptiste Alayrac and Anirudh Baddepudi to explore how Gemini is enabling an entirely new computer vision ecosystem powered by large language models (LLMs), where the models show the strongest potential, and how to get the most out of Gemini for vision use cases.

Discover how Gemini can transform team collaboration in Google Chat and Google Meet. This session explores how Gemini can ignite brainstorming and help generate creative ideas; streamline meeting management with the effortless capture of notes and next steps; break down language barriers with real-time translation; unlock valuable insights, takeaways, and action items from conversations; and more. Learn how leading organizations are leveraging Gemini to help their teams do more, and how you can get started today.

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Learn how to write powerful, multi-turn AI prompts, and how our most capable AI model, Gemini, can help you do your best work. We’ll cover the advanced capabilities of Gemini for Google Workspace and share examples of effective prompts, whether you’re using apps like Gemini, Gmail, Docs, Sheets, Drive, Vids, or NotebookLM. We’ll cover how large language models (LLMs)  work and how outputs are based on the quality of an input. You’ll leave this session empowered to prompt like a pro. 

In this hands-on lab, you’ll build a practical Gmail add-on powered by Gemini and Vertex AI that performs sentiment analysis on your emails. Learn how to integrate powerful Natural Language Processing capabilities to automatically classify emails as positive, neutral, or negative. This tool will help you prioritize customer service responses, flag potentially sensitive messages, and streamline your email workflow for improved productivity.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Achieve compliant collaboration with Google Workspace and Gemini for Google Workspace. This session explores how Google's suite of tools can help regulated customers meet their compliance needs with rigorous industry certifications (HIPAA, SOC, ISO). In addition, customers will share how using Workspace helps them to meet new executive orders and regulatory requirements to retain government and defense customers at a lower cost and with ease.

Join us to explore the unique value exchange between Google Cloud and the independent software vendor (ISV) ecosystem, highlighting the programs, initiatives, and incentives that empower startups to scale faster and drive top-line growth. Featuring success stories from leading AI innovators, this session shows how startups can transform their go-to-market strategies by partnering with Google Cloud.

Curious about the future of media creation? Explore the latest announcements and capabilities for Imagen, Veo, and Lyria, Google’s suite of generative AI media tools. Witness demonstrations of new features and discover how they can revolutionize your creative workflows.

Transform your marketing with generative AI. Join Google Cloud, Helene Ambiana, and other experts to learn actionable strategies to elevate campaigns, supercharge content, and deepen customer engagement. Gain a competitive edge in today’s digital landscape.

This talk explores practical strategies for creating effective AI agents. Drawing insights from recent research, this talk focuses on enhancing LLMs with tools, memory, and control mechanisms, transitioning from static workflows to dynamic, goal-driven systems. Learn how simplicity, thoughtful augmentation, and robust frameworks can lead to smarter, more reliable agents ready for real-world challenges.

Discover how the platform approach of Vertex AI streamlines the entire process of experimenting with and productionizing models – from model selection and customization to deployment. Join this session for demonstrations and practical applications of the new SDK, including “Help me write” in Vertex AI Studio, Prompt Optimizer, evaluation tools, data connection, and search grounding capabilities.

AI adoption is most successful with a clear strategy and implementation plan to help everyone in your organization do better work. Join us to learn how to set up centers of excellence, share best practices, and establish policies to help your teams move up the AI-adoption curve. Learn from some of our customers about how they’ve navigated this journey and successfully leveraged these powerful new tools to make an impact in their organizations.

Unlock AI’s transformative power. Discover how Google Workspace with Gemini boosts creativity, innovation, and employee satisfaction. Join this session to learn ways to use AI day-to-day to drive positive impact on your organization and watch a fireside chat with Verizon, Docusign, and Revolut as they share their real-world success stories about Workspace with Gemini. Don’t miss this chance to explore tangible examples of workforce transformation in action.

Vertex AI offers a wide range of tools to train and tune large models. In this session, we'll guide you through power tools that Vertex AI offers to let you do everything from tune Gemini to build your own foundation model.