Learn how trailblazing startups use AI agents to transform operations and drive growth. Discover actionable strategies to streamline processes, boost productivity, and unlock groundbreaking solutions with AI. And gain invaluable insights directly from industry leaders.

This hands-on lab empowers you to build a cutting-edge multimodal question answering system using Google's Vertex AI and the powerful Gemini family of models. By constructing this system from the ground up, you'll gain a deep understanding of its inner workings and the advantages of incorporating visual information into Retrieval Augmented Generation (RAG). This hands-on experience equips you with the knowledge to customize and optimize your own multimodal question answering systems, unlocking new possibilities for knowledge discovery and reasoning.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

A clean energy platform that connects residents, businesses, and other consumers with clean energy facilities that lower their electric costs, centralized data from CRM and billing systems in BigQuery for churn analysis. Historically, account managers manually reviewed cancellation cases, parsing emails and call transcripts to categorize reasons using a complex 65-category system, later condensed into 16 actionable insights. By leveraging Google Gemini, we automated this process, training the LLM to analyze customer interactions and assign accurate categories, streamlining operations and enhancing retention strategies.

Unlock the power of AI-assisted coding in BigQuery with this hands-on lab. Learn how to generate SQL queries using natural language prompts, utilize BigQuery's code explanation and transformation features, and collaborate with Gemini to review, debug, and optimize your SQL code. Whether you're looking to streamline query development or troubleshoot issues, this session will enhance your ability to write and refine code efficiently using Gemini's intelligent capabilities in BigQuery.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

This session examines the vital role of collaboration in healthcare technology advancement and the practical deployment of AI agents. We'll showcase how partnerships between tech innovators and healthcare providers are solving critical clinical challenges. Plus, learn how enhanced search and summarization tools are streamlining workflows, boosting innovation, and improving patient care.

Go under the hood to understand how the database features of Gemini Code Assist are giving application developers exciting new superpowers. Learn how Gemini powers the industry’s leading automated database querying, smarter application code wrangling in the integrated development environment (IDE), and entirely new agentic AI application features powered by enterprise data. Learn from Google Cloud engineers, and industry experts about how these features are having an impact today. And discover the secret sauce that makes these superpowers possible.

Boost your productivity with Gemini Code Assist tools. This session demonstrates how to seamlessly integrate your daily tools – source code management, task management, Google Drive, and more – directly into your integrated development environment with Gemini Code Assist chat. Discover the latest Gemini Code Assist features and capabilities, learn best practices for integrating AI into your software development workflow, gain insights into modernizing legacy codebases, and learn how to improve code quality and accelerate development cycles.

The telecom industry has always been critical to advancing how we communicate, work, and play, whether through creation of our mobile world or streaming through high bandwidth connectivity. In this session we will explore how communication service providers from around the globe are leveraging AI agents across their workforce, customer experience, field operations, network operations, and more.

Join Matt Bell, VP of Product Research at Anthropic, to discuss how startups can thoughtfully leverage foundation models like Claude on Vertex AI. Learn practical strategies for identifying high-impact AI use cases, avoiding common pitfalls, and building responsible AI-powered products. Explore insights on determining when and how to integrate foundation models, balancing immediate gains with long-term innovation, and navigating the rapidly evolving AI landscape as a startup founder or employee.

Want to deploy open source models efficiently? Join this session for a technical deep dive into best practices for deploying and optimizing models like Llama and Gemma on Vertex AI.

Learn how to leverage Gemini's long context for creating and interpreting data analytics queries using Agentic Retrieval Augmented Generation with NL2SQL techniques and reasoning.

Concerned about the quality and reliability of your generative AI models? Join us in this session if you understand the critical role of evaluation in development. Learn from Google and industry experts as we focus on how the Vertex AI evaluation service helps you validate every stage of the life cycle for quality and trust.

The Google Cloud VC AMA Series will host a special live edition from NEXT 25. In this interactive “ask me anything” session, you’ll hear directly from an investor about the trends shaping their investment decisions, then connect with a successful founder from their portfolio for insights into fundraising and product development.

Gemini models were built from the ground up to be multimodal, which has enabled a new frontier of applications that were not possible cost- and performance-wise. Join Jean-Baptiste Alayrac and Anirudh Baddepudi to explore how Gemini is enabling an entirely new computer vision ecosystem powered by large language models (LLMs), where the models show the strongest potential, and how to get the most out of Gemini for vision use cases.

Discover how Gemini can transform team collaboration in Google Chat and Google Meet. This session explores how Gemini can ignite brainstorming and help generate creative ideas; streamline meeting management with the effortless capture of notes and next steps; break down language barriers with real-time translation; unlock valuable insights, takeaways, and action items from conversations; and more. Learn how leading organizations are leveraging Gemini to help their teams do more, and how you can get started today.

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Learn how to write powerful, multi-turn AI prompts, and how our most capable AI model, Gemini, can help you do your best work. We’ll cover the advanced capabilities of Gemini for Google Workspace and share examples of effective prompts, whether you’re using apps like Gemini, Gmail, Docs, Sheets, Drive, Vids, or NotebookLM. We’ll cover how large language models (LLMs)  work and how outputs are based on the quality of an input. You’ll leave this session empowered to prompt like a pro. 

In this hands-on lab, you’ll build a practical Gmail add-on powered by Gemini and Vertex AI that performs sentiment analysis on your emails. Learn how to integrate powerful Natural Language Processing capabilities to automatically classify emails as positive, neutral, or negative. This tool will help you prioritize customer service responses, flag potentially sensitive messages, and streamline your email workflow for improved productivity.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Achieve compliant collaboration with Google Workspace and Gemini for Google Workspace. This session explores how Google's suite of tools can help regulated customers meet their compliance needs with rigorous industry certifications (HIPAA, SOC, ISO). In addition, customers will share how using Workspace helps them to meet new executive orders and regulatory requirements to retain government and defense customers at a lower cost and with ease.