Join us to explore the unique value exchange between Google Cloud and the independent software vendor (ISV) ecosystem, highlighting the programs, initiatives, and incentives that empower startups to scale faster and drive top-line growth. Featuring success stories from leading AI innovators, this session shows how startups can transform their go-to-market strategies by partnering with Google Cloud.

Curious about the future of media creation? Explore the latest announcements and capabilities for Imagen, Veo, and Lyria, Google’s suite of generative AI media tools. Witness demonstrations of new features and discover how they can revolutionize your creative workflows.

Transform your marketing with generative AI. Join Google Cloud, Helene Ambiana, and other experts to learn actionable strategies to elevate campaigns, supercharge content, and deepen customer engagement. Gain a competitive edge in today’s digital landscape.

This talk explores practical strategies for creating effective AI agents. Drawing insights from recent research, this talk focuses on enhancing LLMs with tools, memory, and control mechanisms, transitioning from static workflows to dynamic, goal-driven systems. Learn how simplicity, thoughtful augmentation, and robust frameworks can lead to smarter, more reliable agents ready for real-world challenges.

Discover how the platform approach of Vertex AI streamlines the entire process of experimenting with and productionizing models – from model selection and customization to deployment. Join this session for demonstrations and practical applications of the new SDK, including “Help me write” in Vertex AI Studio, Prompt Optimizer, evaluation tools, data connection, and search grounding capabilities.

AI adoption is most successful with a clear strategy and implementation plan to help everyone in your organization do better work. Join us to learn how to set up centers of excellence, share best practices, and establish policies to help your teams move up the AI-adoption curve. Learn from some of our customers about how they’ve navigated this journey and successfully leveraged these powerful new tools to make an impact in their organizations.

Unlock AI’s transformative power. Discover how Google Workspace with Gemini boosts creativity, innovation, and employee satisfaction. Join this session to learn ways to use AI day-to-day to drive positive impact on your organization and watch a fireside chat with Verizon, Docusign, and Revolut as they share their real-world success stories about Workspace with Gemini. Don’t miss this chance to explore tangible examples of workforce transformation in action.

Vertex AI offers a wide range of tools to train and tune large models. In this session, we'll guide you through power tools that Vertex AI offers to let you do everything from tune Gemini to build your own foundation model.

Uncover data's hidden connections using graph analytics in BigQuery. This session shows how to use BigQuery's scalable infrastructure for graph analysis directly in your data warehouse. Identify patterns, connections, and influences for fraud detection, drug discovery, social network analysis, and recommendation engines. Join us to explore the latest innovations in graphs and see real-world examples. Transform your data into actionable insights with BigQuery's powerful graph capabilities.

This panel discussion between Allen Media Group, Kärcher, and Transcom explores how they have successfully adopted generative AI in their organizations by leveraging Gemini for Google Workspace. Learn how they implemented Gemini across various lines of businesses to realize tangible benefits with the help of Workspace partners. Discover the keys to effectively driving AI adoption within your own organization, and unlock the potential of Gemini for your business.

Revolutionize your unit-testing process with Gemini Code Assist. This session showcases the AI-powered unit-testing agent that analyzes your code, identifies coverage gaps, and automatically generates new tests. Learn how this tool integrates with popular frameworks, adheres to your coding standards, and frees you from tedious tasks, allowing you to focus on building better software.

All are welcome! Join us to celebrate and support women in the startup tech industry, including our ongoing efforts with the Female Founders Cohort. Let's connect, share, inspire, and foster a strong sense of community.

In this session, we'll delve into how AI is reshaping the landscape for leading brands. We'll examine the concrete ways AI is being used to enhance marketing effectiveness, drive operational efficiency, and build sophisticated agentic systems. We'll showcase how Google Cloud's AI solutions can enable brands to gain actionable insights from data, automate complex processes, and create seamless, personalized customer experiences. Learn how to unlock the power of AI to elevate your brand's performance and achieve sustainable growth.

Unlock the full potential of your website and app content through AI-powered personalized search, answers, and navigation. Learn how to quickly implement and create engaging experiences that increase user engagement, drive content consumption, improve monetization, and address customer requests. Discover how intelligent search, generative AI overviews, and personalized browse can transform your site into a dynamic content hub.

This session demonstrates several areas of how Cloud Assist can help to design, operate and optimize your Cloud applications via examples.

Build intelligent search with Vertex AI Embeddings. This hands-on lab explores text and multimodal embeddings (images & video), showing you how to transform data into numerical representations for enhanced search. Learn to create a simple e-commerce search system that finds products based on text, images, and videos.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Take part in the new SOC Experience – a view into real-world attack scenarios. Learn about the latest hacker tactics and how Google equips cybersecurity teams with the data, AI, and scalable analytics to detect and remediate attacks.

Discover how urban planners have harnessed the power of geospatial systems and AI Scenario Planning to enhance resiliency, optimize land use, and explore vast amounts of complex transportation data quickly, using simple natural language queries. In this session, we'll showcase how Broward MPO is using these powerful technologies to transform planning workflows and prioritize infrastructure improvements.

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Scaling infrastructure for your AI-powered startup? Learn practical strategies for generative AI and large language models (LLMs). Gain expert insights on architecture, deployment models, and how to build robust, scalable systems to fuel your innovation.

Accelerate your code review process and increase software quality with Gemini Code Assist in GitHub. This session demonstrates how the power of Gemini can now be integrated into GitHub, bringing a code review agent directly to your pull requests that can provide pull request summarization and code improvement suggestions. Plus, you’ll learn how to customize these Gemini-powered reviews to focus on best practices that are specific to your team and repository.