With dbt and the modern data stack, onboarding and surfacing data has never been more manageable for analytics engineers. Still, 85% of data products never make it into production. Why do data practitioners struggle to create data products that engage the people who actually use them?

Join Jake and Nate as they discuss how integration and collaboration can drive user engagement, ultimately leading to increased adoption. They’ll present guiding principles and three real world examples of data products designed to center and empower business users to: - Replace the need for seeds using materialized Sigma input tables - Create and manage HubSpot contacts and segments using Sigma’s HubSpot template - Sync insights from Sigma directly to downstream systems using the Hightouch integration.

The lessons learned from building a data platform at Sigma will provide everyone a framework for fostering collaboration between data teams and business users so they can raid insights, move up the leaderboard, and level up their gameplay no matter what data stack they use.

Speakers: Nate Meinzer, Director of Partner Engineering, Sigma Computing; Jake Hannan, Senior Manager, Data Platform, Sigma Computing

Register for Coalesce at https://coalesce.getdbt.com

Join us for story hour, as we follow two intrepid analytics engineers working in a large dbt project as they go on a journey to meshify their dbt project, with help from a ✨special guest✨

Along the way, learn about dbt-meshify - a new CLI tool to automate the creation of model governance and cross-project lineage features in your dbt project. dbt-meshify refactors your code for you, helping you add model contracts, versions, groups, access, cross-project lineage, and more -- all in a matter of minutes! No bespoke YAML writing needed.

Speakers: Grace Goheen, Product Manager, dbt Labs; Nicholas Yager, Principal Analytics Engineer, HubSpot; Dave Connors, DX, dbt Labs

Register for Coalesce at https://coalesce.getdbt.com

Does career growth feel like a black box? Does the question "where do you want to be in five years" fill you with existential dread? Data people come in all shapes and sizes, from backgrounds and disciplines, which can make it hard to see a clear growth path through the industry. In this session, Kasey Mazza at Hubspot explains how you can explore the whole ecosystem of data roles without feeling overwhelmed.

As the great Natasha Bedingfield once said,” the rest is still unwritten.” While a blank canvas ahead of you can be scary, it's also full of promise and opportunity. You'll leave this session with actionable next steps on how to be in control of your career growth and your destiny.

Speaker: Kasey Mazza, Manager, Analytics Engineering, HubSpot

Register for Coalesce at https://coalesce.getdbt.com/