In this podcast episode, we talked with Will Russell about From Hackathons to Developer Advocacy.

About the Speaker: Will Russell is a Developer Advocate at Kestra, known for his videos on workflow orchestration. Previously, Will built open source education programs to help up and coming developers make their first contributions in open source. With a passion for developer education, Will creates technical video content and documentation that makes technologies more approachable for developers. In this episode, we sit down with Will—developer advocate, content creator, and passionate community builder. We’ll hear about his unique path through tech, the lessons he’s learned, and his approach to making complex topics accessible and engaging. Whether you’re curious about open source, hackathons, or what it’s like to bridge the gap between developers and the broader tech community, this conversation is full of insights and inspiration.

🕒 TIMECODES 0:00 Introduction, career journeys, and video setup and workflow 10:41 From hackathons to open source: Early experiences and learning 16:04 Becoming a hackathon organizer and the value of soft skills 23:18 How to organize a hackathon, memorable projects, and creativity 33:39 Major League Hacking: Building community and scaling student programs 41:16 Mentorship, development environments, and onboarding in open source 49:14 Developer advocacy, content strategy, and video tips 57:16 Will’s current projects and future plans for content creation

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Summary In this episode of the Data Engineering Podcast, Anna Geller talks about the integration of code and UI-driven interfaces for data orchestration. Anna defines data orchestration as automating the coordination of workflow nodes that interact with data across various business functions, discussing how it goes beyond ETL and analytics to enable real-time data processing across different internal systems. She explores the challenges of using existing scheduling tools for data-specific workflows, highlighting limitations and anti-patterns, and discusses Kestra's solution, a low-code orchestration platform that combines code-driven flexibility with UI-driven simplicity. Anna delves into Kestra's architectural design, API-first approach, and pluggable infrastructure, and shares insights on balancing UI and code-driven workflows, the challenges of open-core business models, and innovative user applications of Kestra's platform.

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