Understanding the user funnel and measuring conversion is critical to Acorns as a subscription business. The engineering team turned to Rudderstack to track customer interaction in near real-time across web, ios, and android. However, transforming that into actionable insights required carefully curated SQL spanning two datastores. Come learn how the data engineering team used dbt to build a centralized metrics interface and dynamic funnels in a data landscape spanning Rudderstack, Redshift, Databricks, and dbt with Tableau as our visualization tool.

Check the slides here: https://docs.google.com/presentation/d/1MTbqysGH_9oxUPKgQQO2MYM1f1XUhSVw_ERDvaZ8Qsg/edit?usp=sharing

Coalesce 2023 is coming! Register for free at https://coalesce.getdbt.com/.

Everyone is talking about data lineage these days, and for a good reason. Data lineage helps ensure better data quality across your modern data stack. But not everyone speaks the same lineage language. Data engineers use lineage for impact and root cause analysis. Analysts and Analytics engineers use lineage to trace jobs and transformations in their warehouses. And consumers use lineage to understand why data never reached their expected destination. This results in a narrow, siloed view lineage in which only one group benefits. It’s time to stop using siloed lineage views for pretty graphs and start using end-to-end lineage to drive focused actions. In the talk, you will learn:

• How data quality tailors to specific needs of data engineers, analysts, & consumers

• How data lineage should drive actions

• A real-world example of end-to-end data lineage with Airflow, dbt, Spark, and Redshift

Coalesce 2023 is coming! Register for free at https://coalesce.getdbt.com/.