Is your outdated data infrastructure hindering your ability to leverage the full potential of AI and machine learning? This session explores how migrating to BigQuery can empower you to modernize your data infrastructure and unlock new opportunities for innovation with all of your data. Hear how Paypal and Intesa Sanpaolo transformed their data platform with BigQuery to get the most value from their data lakes and warehouses and the lessons they learned along the way.

Learn how to run high-throughput and low-latency inference on Google Cloud to maximize price-performance on TPUs and GPUs, leveraging JetStream and vLLM.

Join us for an in-depth session on Firebase Genkit, an open source framework that simplifies the development of AI-powered applications. Discover how to use the Node.js and Go SDKs to build intelligent chatbots, multimodal content generators, streamlined automation workflows, and agentive experiences. We'll demonstrate how Genkit's unified interface seamlessly integrates Google's Gemini and Imagen models, self-hosted Ollama options, and a variety of popular models from Vertex AI Model Garden.

Join an insightful fireside chat with Jeff Dean, a pioneering force behind Google’s AI leadership. As Google's Chief Scientist at DeepMind & Research, Jeff will share his vision on AI and specialized AI hardware, including Cloud TPUs seventh generation chip; Ironwood. What exciting things might we expect this to power? What drives Google’s innovation in specialized AI hardware? In this spotlight, we’ll also discuss how TPUs enable efficient large-scale training and optimal inference workloads including exclusive, never-before-revealed details of Ironwood, differentiated chip designs, data center infrastructure, and software stack co-designs that makes Google Cloud TPUs the most compelling choice for AI workloads.

This session explores real-world success stories from world-leading companies in financial services, retail, healthcare, gaming sectors, and more. The forum is ideal for business leaders, technical executives, product managers, and developers to see how gen AI is being used for automation, personalization, knowledge extraction, differentiated experiences, operational efficiency, and user protection within their own organizations.

For years, mainframe modernization seemed out of reach. Generative AI breakthroughs, led by Google’s Gemini, offer automated assessments, code transformation, and risk mitigation for accelerated and cost-effective cloud migration. Learn from Ford and Intesa Sanpaolo about how they reduced costs, boosted performance, and embraced innovation by modernizing their core applications off the mainframe and onto Google Cloud. Learn how Google Cloud’s mainframe modernization solutions can work for your digital transformation journey.

Join Google Cloud and Quantiphi for a workshop on how to build and deploy powerful conversational AI agents using the Customer Engagement Suite with Google AI. Learn best practices and leave with actionable strategies to improve your customer experience.

Organizations around the world are building with Google Cloud to drive growth and transform industries. Join Google Cloud CEO Thomas Kurian at our Opening Keynote to get a front row seat to see all the new product innovations and latest trends and insights. And hear from customers on how they are building new solutions that make a real business impact.

Organizations around the world are building with Google Cloud to drive growth and transform industries. Join Google Cloud CEO Thomas Kurian at our Opening Keynote to get a front row seat to see all the new product innovations and latest trends and insights. And hear from customers on how they are building new solutions that make a real business impact.

In this session learn about performance optimizations for PyTorch on Google Cloud accelerators using OpenXLA. These models are powerful but can be disrupted by resource failures. This talk also explores strategies for achieving greater resiliency when running PyTorch on GPUs, focusing on fault tolerance, checkpointing, and distributed training. Learn how to leverage open source tools to minimize downtime and ensure your deep learning workloads run smoothly.

Google Workspace customers are switching to Google Chat and Google Meet, AI-first collaboration tools that seamlessly integrate with the Workspace apps you use every day. Learn how they migrated from costly point solutions to enhance collaboration, improve data security, reduce costs, and unlock new levels of team productivity with Gemini.

Want to deploy generative AI across your organization but not sure how to keep your sensitive data secure and compliant? Join this session to hear from industry practitioners and Google experts about the best practices and lessons learned when embarking on this journey. We will demo how you can use built-in controls to identify sensitive data in your organization and restrict access to it and share insights, admin control recommendations, and lived customer experiences.

Leveraging years of experience building internal platforms at Google, this session offers actionable insights for Google Cloud customers on creating effective development ecosystems. Learn how to prioritize safety, efficiency, and reliability through the interplay of platform engineering, feature development, and Site Reliability Engineering (SRE). Whether you’re a seasoned Google Cloud user or new to platform engineering, this talk can help you optimize software delivery, operations, and achieve your business goals.

Even cloud security experts can struggle with application and data compliance. Discover how Security Command Center is simplifying cloud compliance by bringing together configuration, monitoring, and evidence generation. Learn how a unified cloud compliance solution can make it easy to apply prebuilt and custom compliance frameworks, check compliance status with a centralized dashboard, and automatically generate audit reports to prove compliance.

Boost your productivity with Gemini Code Assist tools. This session demonstrates how to seamlessly integrate your daily tools – source code management, task management, Google Drive, and more – directly into your integrated development environment with Gemini Code Assist chat. Discover the latest Gemini Code Assist features and capabilities, learn best practices for integrating AI into your software development workflow, gain insights into modernizing legacy codebases, and learn how to improve code quality and accelerate development cycles.

Embark on a journey to enhance your Oracle applications by migrating and modernizing them on Google Cloud. This session delves into real-world customer success stories and showcases the latest advancements. Discover best practices for seamless migrations and explore how Google Cloud optimizes performance and scalability for your Oracle applications. Uncover valuable insights from your Oracle databases and app-powered integrations with Google advanced AI, analytics, and monitoring tools.

Learn how you can use BigQuery and Earth Engine together for a variety of weather and climate resilience use cases including risk assessment, response, and recovery. You'll receive a real world step-by-step walkthrough, highlighting new geospatial features and AI-driven datasets, that make it easier for any professional to unlock insights that can contribute to greater climate resiliency.

Unlock the full potential of your data with Google's autonomous data and AI platform. This session explores how we're bringing the power of AI directly to your data, integrating multimodal data handling, an innovative AI Query Engine, and Gemini agents to enable seamless data integration, automated workflows, complex reasoning, and real-time insights. Join us to explore the latest advancements in BigQuery and Looker and build a data and AI strategy that drives your business forward.

Maximize performance with innovations in Compute Engine. Come learn about the latest innovations and portfolio additions from Compute Engine. Learn about new virtual machines (VMs) that are purpose-built to deliver leadership performance for all your workloads, including AI and machine learning (ML), databases, enterprise applications, and network and security compliances. Understand how to pick the right VM. We’ll cover product capabilities, best practices, and announce exciting new products targeted at making it easy for you to operate your Compute Engine environment.

Stop struggling to unlock the transformative power of AI. This session flips the script, revealing how your existing Kubernetes expertise is your greatest advantage. We'll demonstrate how Google Kubernetes Engine (GKE) provides the foundation for building scalable, custom AI platforms - empowering you to take control of your AI strategy. Forget starting from scratch; leverage existing skills to architect and deploy AI solutions for your unique needs. Discover how industry leaders like Spotify are harnessing GKE to fuel responsible innovation, and gain the insights to transform your Kubernetes knowledge into your ultimate AI superpower.