PRIVACY ENGINEERING IN ANALYTICS AND AB TESTING
2024-02-01
Matt Gershoff
(Conductrics, New York - USA)
Often in analytics and data science we have the 'big table' mental picture of data where we are continuously trying to append and link new bits of data back to each customer. The issue is that using approaches that follow this model often don't really follow a privacy by default design - rather this is more of an identify by default approach.