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Event

Superweek 2024

2024-02-01 Superweek Visit website ↗

Activities tracked

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Superweek 2024 - Analytics conference in Hungary

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Top Topics

Analytics 16 Google Analytics 6 Marketing 5 AI/ML 4 Looker Studio 3 Looker 3 BigQuery 2 Data Modelling 1 Data Quality 1 Data Science 1 DWH 1 GCP 1 GenAI 1 BI 1 Google Sheets 1

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Doug Hall 3 Steen Rasmussen 1 Matt Gershoff 1 Aurélie Pols 1 Julien Coquet 1 Daniel Waisberg 1 Peter O'Neill 1 Astrid Illum 1 David Vallejo 1 Ibrahim Elawadi 1 Russell McAthy 1 Thomas Tauchner 1

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LEVERAGING GCP TOOLS TO ADVANCE YOUR MARKETING DATA PLATFORM

2024-02-01
talk
Yuliia Tkachova (Masthead Data)
GCP Marketing

The ability to build a robust, data-driven marketing platform has transitioned from a luxury to a necessity for maintaining competitiveness. A crucial aspect of this evolution is identifying the most effective tools that not only get the job done but also keep costs manageable.