In this presentation, we’ll explore the parallels between the worlds of poker and data-driven marketing. Both realms require a strategic approach to decision-making in environments filled with uncertainty and imperfect information. Focus on embracing imperfection and leveraging available data to make informed choices, much like a seasoned poker player analyzes their hand and the table dynamics.

With the end of third-party cookies rapidly approaching, it's time to look ahead. How will we handle attribution reporting in the future? What possibilities do we, as marketing analysts, actually have? Jente delves into the various approaches you can adopt, from Marketing Mix Modeling to Data Clean Rooms and conversion modeling.

The marketing communities and departments across the world are right now scrambling on how we can use generative AI to optimize our processes to create a wider, better, faster and more efficient way of working, marketing and sales environment.

The ability to build a robust, data-driven marketing platform has transitioned from a luxury to a necessity for maintaining competitiveness. A crucial aspect of this evolution is identifying the most effective tools that not only get the job done but also keep costs manageable.

Join us for an exclusive deep dive into Value-Based Bidding (VBB) and gain unparalleled insights to catapult your advertising campaigns to new heights. This isn't your average session; we're not just exploring the basics. We're delving into the core strategies and architectural secrets that nobody tells you.