In this presentation, we’ll explore the parallels between the worlds of poker and data-driven marketing. Both realms require a strategic approach to decision-making in environments filled with uncertainty and imperfect information. Focus on embracing imperfection and leveraging available data to make informed choices, much like a seasoned poker player analyzes their hand and the table dynamics.

Building upon her 25-year career in analytics, June has recently added “angel investing” to her list of professional experiences. In this talk, she will share stories and insights describing what she’s learned as an analytics investor, including how she got her start, what it’s like to trend-spot and evaluate new tech, a reflection on learnings from the past two years, and a look ahead at promising new advancements.

We all know that data, like wine and cheese, becomes more valuable when combined. And, just like wine and cheese, they can lead to serious headaches. Whether you are emailing Excel files around, capturing data from thousands of IoT-devices, or just joining your Google Analytics and sales data, you can benefit from following a structured process to minimize your headaches. After debugging yet another failed pipeline I have distilled my experience of building data ingestion pipelines in 8 simple (though not necessarily easy) steps from setting up triggers to archiving and retention.

Peter joined Decathlon as their first Digital Analytics leader in August 2023. His remit/challenge was quite simple, to increase the use of, and impact from, Digital Analytics. After his first three months, he created a plan, his to do list to improve the situation in the coming months and years. But talk is cheap, what matters is the actions actually taken. Peter will talk you through what he uncovered at Decathlon, what his plan is and how well that plan has survived 3 months in when faced with reality.

Google Professional Services is a team of technical consultants and engineers, many of whom have been heavily involved in GA4 migration projects over the last years.

Over the years it has become clear that communication is EVERYTHING! Even in the world of technical analytics, we cannot be successful unless we get this right.

How taking advantages of the self-service data viz software of Google for demanding requirements, as part of various processes and premium digital analytics devices.

Often in analytics and data science we have the 'big table' mental picture of data where we are continuously trying to append and link new bits of data back to each customer. The issue is that using approaches that follow this model often don't really follow a privacy by default design - rather this is more of an identify by default approach.

Leading an analytics team is a complex challenge, especially when it comes to acquiring and retaining the ideal digital analyst. Addressing this issue led Elena Nesi and Fosca on a research quest focused on talent retention strategies in the analytics realm - gathering valuable insights from colleagues, conducting team retrospectives and feedback surveys, and analyzing broader trends related to employee retention and departures. The goal? Understanding why individuals leave their roles and how teams can better retain valuable talent.

Those factors combined resulted in a slate of new opportunities and challenges for digital analytics vendors. What strategies did they apply? Is there a winner? And how will all of this shape their offerings in 2024?

Demonstrate any Digital Analytics solutions or method of your own that is way beyond the defaults. Who decides who's gonna win? The audience. Send your nomination to [email protected]!

• JENN KUNZ / 33Sticks - Kennesaw (GA), USA + KATRIN RIBANT / Ask-Y - New York (NY), USA + RICK DRONKERS / Data to Value - Randstad, Netherlands + JULIUS FEDOROVICIUS / Analytics Mania - Vilnius, Lithuania

Russell will go into details about the trials, tribulations, maths, complexities behind the scenes of building the tech.