AI is here to stay and help us in our everyday work. Seeking ideas, initialising creative solutions or just storytelling for summarizing huge documents - AI can do this if properly set up / asked / prompted. But sometimes people are afraid of AI because they don't know or don't understand how this stuff works.

The marketing communities and departments across the world are right now scrambling on how we can use generative AI to optimize our processes to create a wider, better, faster and more efficient way of working, marketing and sales environment.

This session delves deep into the mechanics and methodologies of constructing AI-driven applications tailored for GA4.

Most statistics in the industry indicate that a significant numbers of AI projects are not generating ROI. In this presentation, Media.Monks experts Julien Coquet and Ahmed Tarek will discuss common errors and pitfalls encountered in AI project: using ML model out of context to the business model, no clear activation strategy, data quality and consistancy issues, lack of infrastructure to deploy models, no MLOps or model monitoring after deployment, etc.). Julien and Ahmed will offer solutions to these pAIn points.