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Event

Superweek 2024

2024-02-01 Superweek Visit website ↗

Activities tracked

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Superweek 2024 - Analytics conference in Hungary

Filtering by: Data Modelling ×

Top Topics

Analytics 16 Google Analytics 6 Marketing 5 AI/ML 4 Looker Studio 3 Looker 3 BigQuery 2 Data Modelling 1 Data Quality 1 Data Science 1 DWH 1 GCP 1 GenAI 1 BI 1 Google Sheets 1

Top Speakers

Doug Hall 3 Steen Rasmussen 1 Matt Gershoff 1 Aurélie Pols 1 Julien Coquet 1 Daniel Waisberg 1 Peter O'Neill 1 Astrid Illum 1 David Vallejo 1 Ibrahim Elawadi 1 Russell McAthy 1 Thomas Tauchner 1

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APPROACHES TO MODELLING YOUR BEHAVIOURAL DATA

2024-02-01
talk
Jordan Peck (/ Snowplow)
BI BigQuery Dashboard Data Modelling DWH Google Analytics

With GA4 putting web and behavioural data in a data warehouse into the hands of more analysts than ever before, you may be wondering how to get the best from your data in BigQuery (or any data warehouse), keep costs manageable, and how to give your users the best performance possible. This talk will cover different approaches to data modelling, the trade-offs associated with each approach, and how the dashboard/BI tool you’re using (whether it be Looker or Looker Studio, Tableau, Power BI etc) impacts your data modelling.