Build transformative solutions by leveraging Google Cloud's data management and AI. Solutions like BigQuery and AI-first databases enable personalized recommendations and predictive analytics, delivering exceptional customer value. Partners will share best practices for building a successful data management organization with Google Cloud and how this has led to unlocking innovation.

NVIDIA GPUs accelerate batch ETL workloads at significant cost savings and performance. In this session, we will delve into optimizing Apache Spark on GCP Dataproc using the G2 accelerator-optimized series with L4 GPUs via RAPIDS Accelerator For Apache Spark, showcasing up to 14x speedups and 80% cost reductions for Spark applications. We will demonstrate this acceleration through a reference AI architecture on financial transaction fraud detection, and go through performance measurements.

Unstructured data makes up the majority of all new data; a trend that's been growing exponentially since 2018. At these volumes, vector embeddings require indexes to be trained so that nearest neighbors can be efficiently approximated, avoiding the need for exhaustive lookups. However, training these indexes puts intense demand on vector databases to maintain a high ingest throughput. In this session, we will explain how the NVIDIA cuVS library is turbo charging vector database ingest with GPUs, providing speedups from 5-20x and improving data readiness.

This Session is hosted by a Google Cloud Next Sponsor.
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Discover how Google’s interconnected ecosystem of Google Cloud platform and specialty solutions can address the needs and challenges of resource-constrained IT teams. We’ll delve into practical use cases and demonstrate how Google Cloud’s specialized business intelligence platform (Looker) and security solutions (Google Security Operations, Mandiant) can help your business improve efficiency and reduce costs while improving your security posture.

Discover how Definity used GenAI-enabled Agent Assist to improve agent and customer experience while boosting call centre efficiency and accelerating agent onboarding. We'll showcase the key features of this powerful technology, such as automated transcript generation, real-time contextual call guidance, "ask me anything" capabilities for quick information retrieval, and efficient integration directly into existing Salesforce desktop and backend insurance policy systems.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Modernize business processes and ignite innovation. Google Cloud infrastructure uniquely offers unmatched performance, scalability, and reliability for your mission-critical SAP workloads, especially for RISE with SAP. Learn how enterprises are future-proofing their SAP landscapes with Google Cloud, unlocking data and accelerating business outcomes. Discover best practices to transform your SAP deployments into a foundation for innovation. Don’t miss these real-world customer success stories.

Edge computing is becoming increasingly important in the retail industry's digital transformation as it enables innovative customer experiences. As retailers deploy more edge applications and services, securing these environments becomes critical. GDC-Connected extends Google Cloud's infrastructure and services to the edge, offering a robust platform.

This talk will provide you with the knowledge and tools to strengthen your GDC-Connected environment's security through practical demonstrations and real-world examples.

Transform your AI research into real-world applications with Google’s latest tools. This session explores the seamless integration of the Gemini API, Google AI Studio, Gemma, and Kaggle to accelerate your development workflow. Learn how to build and prototype models effortlessly, leverage lightweight open models, and collaborate with a thriving community. Discover how to deploy your experiments in production using Cloud Run and Vertex AI. Join us to bridge the gap between research and reality with Google AI.

Jeff, Head of Product at Hugging Face, will walk you through the latest and greatest from Hugging Face to build your own AI models, agents and applications using open models, open source and Google Cloud. Learn how to easily deploy the latest LLM on Vertex AI and GKE, how to accelerate and scale your models on TPU.

Discover how one of Europe's largest data warehouses was seamlessly migrated from Teradata on-premises to Teradata Vantage on Google Cloud in just six months. Learn about the automated data reconciliation, parallel runs, and rigorous testing that reduced operational costs by 30% and ensured zero disruption. Explore the foundation laid for future data-driven innovations. Don't miss this session to gain valuable insights and strategies for your own data transformations.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

The Google Cloud VC AMA Series will host a special live edition from NEXT 25. In this interactive “ask me anything” session, you’ll hear directly from an investor about the trends shaping their investment decisions, then connect with a successful founder from their portfolio for insights into fundraising and product development.

Unlock the full potential of your Google Cloud investment. Learn how Shopify strategically uses committed use discounts (CUDs) to optimize their cloud costs. This session reveals practical techniques to proactively manage CUDs and minimize wasted spend. We’ll also show you how to integrate discounting into Google Cloud’s pricing calculator to help engineering teams make accurate, efficient cost estimates for projects.

In a world where speed and innovation are paramount, bolting on security after deployment is no longer an option. In this Spotlight, experts from Palo Alto Networks and Google Cloud will dive into the future of AI security through practical experiences faced by customers to address today and tomorrow's most pressing challenges in AI adoption—Shadow AI, data governance complexities, and the evolving threat landscape to AI applications. Discover how a Secure by Design approach, with security embedded across AI initiatives from inception, ensures resilience, scalability, and trust. Don't miss this opportunity to gain actionable insights for accelerating your AI journey securely.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join us for an exciting session where experts from Salesforce and Google will discuss their innovative partnership aimed at transforming customer engagement. This collaboration focuses on integrating Salesforce Service Cloud with the Google Customer Engagement Suite to help organizations solve problems faster, improve customer satisfaction, and drive revenue with AI. Discover how Service Cloud, leveraging Google's technology, is building AI-powered contact centers to drive customer success by combining the strengths of humans and agents.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This talk will demonstrate how the SAP user community can use Looker/Explore Assistant Chatbot to explore data insights into SAP ERP data stored on Google Cloud's BigQuery using natural language prompts. We will discuss the challenge of accessing and analyzing SAP data - ETL, Complex Data Model, introduction to Generative AI and Large Language Models (LLMs), and Looker Explore Assistant and Chatbot This presentation will illustrate how SAP users can leverage Looker and Explore Assistant Chatbot to gain insights into their SAP ERP data residing on Google Cloud's BigQuery, using natural language prompts. We will address common challenges in accessing and analyzing SAP data, such as ETL processes and complex data models. Additionally, we will provide an introduction to Generative AI and Large Language Models (LLMs), as well as an overview of Looker Explore Assistant and Chatbot's capabilities.

From AI-powered automation to resilient supply chains, quantum is driving the next era of intelligent manufacturing. Join TCS in this interactive session as they share insights on meeting fluctuating demands, solving complex optimization problems, accelerating R&D, enhancing real-time logistics, and enabling defect-free production at unprecedented speed with the power of quantum.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Shape the future of any industry with Google Cloud. This session will discuss Google Cloud's industry approach and overall strategy. We'll dive into different verticals and focus on and how our teams align to ensure partner and customer success. Hear from a fellow partner on how we jointly worked to bring a new solution to market and the Google Cloud resources and tools they leveraged for success. 

AI is transforming industries, but its success hinges on one critical factor: high-quality, abundant data. From ingestion to consumption and modernization to validation, multiple AI agents work together to manage the data life cycle to have good data quality. Yet, as data growth slows down, lets understand how can we fuel growth with synthetic data. We’ll discuss where we are now, what comes next, and how to connect every dot in data modernization and migration.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Experience the future of AI with Google Cloud! Speak with Agentspace experts to learn how it can provide conversational assistance and take actions based on your company’s unique information. See topic details for each time block here.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

In this hands-on lab, you'll learn how to build a powerful business intelligence (BI) dashboard using Looker Studio and BigQuery. Discover how to upload and query data, create reports datasets, and run scheduled queries to uncover valuable insights from large service usage logs. With your dashboard, you'll gain the ability to identify trends, optimize operations, and make data-driven decisions to improve efficiency and service quality.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

In this hands-on lab, you'll explore the power of Kubernetes and learn how to orchestrate cloud applications with ease. Using Google Kubernetes Engine, you’ll provision a fully managed Kubernetes cluster and deploy Docker containers using kubectl. Break down a monolithic application into microservices using Kubernetes Deployments and Services, and gain insights into the latest innovations in resource efficiency, developer productivity, and automated operations. By the end, you'll be ready to streamline application management in any environment.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Join us to learn how you can build on Google’s intelligent, open, and unified Data Cloud to accelerate your AI transformation. This session covers deep integrations between BigQuery and Google’s operational databases, such as Spanner, AlloyDB, Bigtable, Cloud SQL. Mercado Libre will share how Spanner and Bigtable Data Boost enable near-zero impact analytics on their operational data. Plus, discover how Datastream and change streams simplify data movement to BigQuery, and how reverse ETL (extract, transform, and load) from BigQuery powers operational analytics.

This hands-on lab equips you with the practical skills to build and deploy a real-world AI-powered chat application leveraging the Gemini LLM APIs. You'll learn to containerize your application using Cloud Build, deploy it seamlessly to Cloud Run, and explore how to interact with the Gemini LLM to generate insightful responses. This hands-on experience will provide you with a solid foundation for developing engaging and interactive conversational applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Google Cloud’s Contact Center as a Service (CCaaS) solution has powerful capabilities to modernize and transform contact centers. Learn about the unique features, including co-browse for visual agent assistance and multimodal interactions for seamless customer journeys across channels like voice, chat, and email. The session will also cover integrated quality management (QM) and workforce management (WFM) tools for optimizing agent performance and scheduling, and a robust security architecture featuring VPC Service Controls.