Madhive built their ad analytics and bidding infrastructure using databases and batch pipelines. When the pipeline lag got too long to bid effectively, they rebuilt from scratch with Google Cloud’s Managed Service for Apache Kafka. Join this session to learn about Madhive’s journey and dive deep into how the service works, how it can help you build streaming systems quickly and securely, and what migration looks like. This session is relevant for Kafka administrators and architects building event-sourcing platforms or event-driven systems.

Visionaries from Virgin Media O2, TCS and Google Cloud share insights on their data modernization journey. Explore how a cloud-first data strategy enabled Virgin Media O2 to reimagine their business by enhancing agility, speed and scalability, automating operations, optimizing costs, and driving AI-readiness.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Learn how Google Distributed Cloud is bringing the power of cloud infrastructure and AI models to on-premise computing to unlock new opportunities for decision makers and developers without compromising on data residency, connectivity, regulatory compliance, or local data processing. Explore the future of distributed cloud computing with experts from Google Cloud and customers. Finally, we will dive deep into the latest generative AI, enterprise search, and configurations available in Google Distributed Cloud.

Balancing developer agility with security compliance is a key challenge in AI-driven, cloud-native development. Learn how Docker and Google Cloud integrate security into every phase of the software lifecycle—enabling teams to build, test, and deploy AI features and applications with confidence. Embed security in developer workflows, enhance supply chain integrity with SLSA provenance and SBOM attestations, and leverage trusted content on seamless workflows with Google Cloud.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

You are sitting on a goldmine of behavioral data that can be used to enhance customer and employee experiences, empower smarter AI agents, and train better models. Every click, scroll, and interaction holds invaluable insights—yet many businesses overlook this data’s potential. Join Fullstory’s Chief Product Officer to learn how the world’s largest brands are using AI-ready, first-party behavioral data to uncover & eliminate friction–gaining the context needed to build exceptional digital experiences to stay competitive and drive revenue.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Modernize your Oracle workloads on Google Cloud. Experience seamless migration, robust infrastructure, and familiar tools for mission-critical workloads. Unlock your data's potential with BigQuery and Vertex AI, driving business differentiation and cost reduction. Learn how the Google Cloud & Oracle partnership, combined with your expertise, can accelerate digital transformation, reduce costs and grow your customers' potential. 

Deploy and scale containerized AI models with NVIDIA NIMs on Google Kubernetes Engine (GKE). In this interactive session, you’ll gain hands-on experience deploying pre-built NIMs, managing deployments with kubectl, and autoscaling inference workloads. Ideal for startup developers, technical founders, and tech leads.

**Please bring your laptop to get the most out of this hands-on session**

"Talk-to-Manuals" leverages Google Cloud's Vertex AI Search and Conversation, along with a multi-turn GenAI agent, to provide customers with easy access to vehicle information. The solution integrates and indexes diverse data sources—including unstructured PDFs and structured data from FAQs—for efficient retrieval. Semantic search, powered by LLMs, understands user intent, delivering highly relevant results beyond keyword matching. The interactive multi-turn conversation guides users towards precise information, refining queries and increasing accuracy. Data filtering based on vehicle attributes (model, year, engine type) combined with sophisticated GenAI-powered post-processing ensures tailored results. The successful implementation of "Talk-to-Manuals" significantly improved customer service by providing a more accessible and intuitive way for customers to find information.

Join GXO's SVP of Data/AI/ML, Ramin Rastin, and Senior Director of Data, Americo, as they share their remarkable journey of implementing Generative AI and Vertex AI within their organization. Discover how GXO leveraged Google Cloud's cutting-edge technology to achieve significant scalability and efficiency gains, enhance business operations, and improve user experience. In this session, you'll learn how GXO: Scaled rapidly: Deployed 15-20 AI-powered assistants within the first six months of 2025, each reducing workloads by 40-60%. Enhanced flexibility: Developed a Generic Chat Assistant mid-project to adapt to evolving business needs. Improved accessibility: Created an intuitive user interface for all users, regardless of technical expertise. Centralized control: Implemented an Admin Page with role-based access control for enhanced security and governance.

This meetup is a space for developers actively working with any open-source AI libraries, frameworks, or tools, to share their projects, challenges, and solutions. Whether you're building with LangChain, Haystack, Transformers, TensorFlow, PyTorch, or any other open-source AI tool, we want to hear from you. This meetup will provide an opportunity to connect with other developers, share practical tips, and get inspired to build even more with open-source AI on Google Cloud. Come ready to contribute, and let's learn from each other!

Build & deploy with Google Cloud Deploy! This hands-on lab equips you to create delivery pipelines, deploy container images to Artifact Registry, and promote applications across GKE environments.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Unleash the power of Gemini with Vertex AI Studio. This hands-on lab guides you through using Gemini for image analysis, prompt engineering, and conversational AI, all within a user-friendly interface. Learn to design prompts and generate content directly from the Google Cloud console.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Experience the future of AI with Google Cloud! Speak with Agentspace experts to learn how it can provide conversational assistance and take actions based on your company’s unique information. See topic details for each time block here.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

Concerned about AI hallucinations? While AI can be a valuable resource, it sometimes generates inaccurate, outdated, or overly general responses - a phenomenon known as "hallucination." This hands-on lab teaches you how to implement a Retrieval Augmented Generation (RAG) pipeline to address this issue. RAG improves large language models (LLMs) like Gemini by grounding their output in contextually relevant information from a specific dataset. Learn to generate embeddings, search vector space, and augment answers for more reliable results.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

AI offers the opportunity to transform manufacturing. In this session, we’ll share Google Cloud’s perspective and specific use cases that can boost productivity and operational efficiency, including new research findings. The session features customers at the forefront of the AI revolution and the foundational pillars that manufacturers need to innovate at scale.

In today’s complex landscape, APIs can reside anywhere – on premises, in the cloud, or across multiple cloud providers. Join us to discover how API Hub, powered by its innovative on-ramp framework and app integration, delivers a truly unified view of your entire API ecosystem. This session is for practitioners looking to learn how to better discover, manage, and secure all their APIs, regardless of location, with comprehensive analytics and consistent governance policies.

Architect and deploy secure cross-cloud networks with confidence. This session delivers expert guidance on designing and deploying Google Cloud’s Cross-Cloud Network security solutions to help protect against a wide range of network threats, including exploits, malware, DDoS, data exfiltration, and more. Discover best practices for configuring Cloud NGFW, Cloud Armor, and Secure Web Proxy (Cloud SWP) to address critical security concerns and build a resilient cloud infrastructure.

Join us to discuss serverless computing and event-driven architectures with Cloud Run functions. Learn a quick and secure way to connect services and build event-driven architectures with multiple trigger types (HTTP, Pub/Sub, and Eventarc). And get introduced to Eventarc Advanced, centralized access control to your events with support for cross-project delivery.

Unlock the power of lightning-fast vector search for your generative AI applications. This session dives deep into Memorystore vector search, demonstrating how to achieve single-digit millisecond latency on over a billion vectors. Explore cutting-edge gen AI application architectures that leverage vector search and other Google Cloud services to deliver exceptional user experiences.

Managing apps in the cloud can be complex. With your app’s footprints in many places across the platform, simply staying informed can be challenging. How do you know if your app is meeting performance targets? How can you optimize costs or anticipate the impact of maintenance? Join this session to learn about a new user experience on Google Cloud that will greatly simplify cloud operations by centralizing essential information and insights so you can focus on what matters most. Speakers will share the story of how they built it and show you how to leverage it to boost the efficiency of your everyday job.

Join an insightful fireside chat with Jeff Dean, a pioneering force behind Google’s AI leadership. As Google's Chief Scientist at DeepMind & Research, Jeff will share his vision on AI and specialized AI hardware, including Cloud TPUs seventh generation chip; Ironwood. What exciting things might we expect this to power? What drives Google’s innovation in specialized AI hardware? In this spotlight, we’ll also discuss how TPUs enable efficient large-scale training and optimal inference workloads including exclusive, never-before-revealed details of Ironwood, differentiated chip designs, data center infrastructure, and software stack co-designs that makes Google Cloud TPUs the most compelling choice for AI workloads.

Discover real-world examples of how generative AI is delivering tangible success across key industries – and where this technology is headed next. Hear from two experienced Google Cloud partners, EPAM and Persistent, as they share their experiences of harnessing the broad power of gen AI to solve niche challenges within traditional organizations.

Even cloud security experts can struggle with application and data compliance. Discover how Security Command Center is simplifying cloud compliance by bringing together configuration, monitoring, and evidence generation. Learn how a unified cloud compliance solution can make it easy to apply prebuilt and custom compliance frameworks, check compliance status with a centralized dashboard, and automatically generate audit reports to prove compliance.