Like every other industry, retail has not been spared in the most recent AI-infused disruption. From store operations to warehouse management, each part of the value chain will be transformed in the near future.

Crisp is a global leader that offers a state-of-the-art collaborative commerce platform heavily infused with AI. The platform enables global CPGs to manage their retail businesses. SKUtrak, which is a demand intelligence platform, is the core part of the platform. SKUtrak has been built wholly on Snowflake to leverage on-demand capabilities to ingest, transform and share billions of rows of data per day.

In this talk, we dissect the ways in which AI is currently influencing the retail tech space. We dive into real-world use cases and deployed solutions, such as TruDemand and SKUtrak Promote (an AI-enriched promotions management). The role that Snowflake plays in enabling these products is also discussed

Every organization wants to leverage its enterprise data to its full potential. Learn how Snowflake Intelligence bridges the gap, providing business users with instant access to the data they need. Explore how you can build enterprise-grade applications with data agents in Snowflake. With 2025 being recognized as the "year of agents," discover how application architectures are evolving with these agentic innovations. See how Snowflake Intelligence is going to enable you to build high-quality, trusted agents quickly and efficiently.

This panel explores how EMEA organisations can harness AI for public good while unlocking powerful insights from their data to drive positive societal impact. Panelists will demonstrate how AI can transform complex datasets into actionable intelligence that creates both business value and meaningful social outcomes.

The discussion will provide practical strategies for using AI to extract deeper insights from data, building organisational capabilities to turn information into actionable insights. Attendees will gain insight into Europe's opportunity to lead in AI for good to create business and social value through responsible AI innovation.

In this session, We will enable CDAO's Enterprise Data Strategy by exploring the full lifecycle from the concept of data products—packaged, readily consumable data assets—to their distribution through Snowflake's internal marketplace.

We will drive home 5 key points within this data product lifecycle: 1. Simplified data access for business users 2. Improved data discoverability and understanding 3. Increased data utilization and adoption 4. Accelerated time to insight 5.Metrics & Considerations

In this customer-led session you'll learn how RS Group, a global omni-channel provider of products and services for industrial customers, rebuilt its data platform on AWS and Snowflake to enable governed, self-service data access. Their new hub-and-spoke model with departmental "Labs" helps teams deliver value fast. Hear how they accelerated ingestion, embedded governance with classification tags, RBAC, and masking policies, as well as some candid lessons on their org design and tech choices.

In an era of unprecedented competition, manufacturing companies are turning to data not just for operational efficiency, but as a core driver of business transformation. This panel will explore how a modern data strategy can move an organization beyond optimization and into true innovation. We'll hear from tesa's CIO about their journey to leverage data as a strategic asset, with real-world examples from their use of shop floor analytics to drive quality and digitalization. Snowflake's Manufacturing Field CTO will then discuss how cutting-edge technologies like AI and GenAI are making data accessible to everyone, unlocking a future of smarter operations and entirely new business models. This session will provide clear, actionable insights on how to initiate, implement, and scale data programs for maximum impact.

More information coming soon

Every organisation is looking for ways to leverage its data with the power of AI. Discover how the AI Data Cloud provides business users with instant, meaningful insights from their enterprise data. This session will show you how to build robust, data-driven applications by leveraging Cortex Analyst and Cortex Search. Learn how these tools enable the creation of intelligent agents that can access and analyze your data on demand. We'll explore a 101-level approach to building your first agent in Snowflake, demonstrating how you can effortlessly "talk to your data" and unlock its full potential.

Powering business-critical financial services use cases requires access and seamless interoperability to state-of-the-art, best-of-breed data, services, and AI models. This session will bring to life Snowflake’s AI Data Cloud for Financial Services. Hear how industry-leading organisations are tapping into the ecosystem to drive both operational efficiencies and business outcomes. Learn about new capabilities, new partnerships, and new data and AI use cases being powered on Snowflake today.

Learn how to streamline governance and security for data and AI with Snowflake's latest updates to Horizon Catalog. Join us for new product overviews and live demos covering interoperability, Trust Center, MFA updates, Copilot for Horizon Catalog, sensitive data, data quality, lineage, and more.

All Response Media, Europe’s number-one performance media agency, turned a fragmented reporting process into a competitive advantage by combining Snowflake, Domo, and AI Agents. What once took 2.5 days now takes a single hour, with campaign insights delivered in real time and usage up 230 percent across the agency. In this session, discover how All Response Media built a scalable modern data stack, introduced Agents that translate data into client-ready insights, and created transparency that gives their global brand customers a genuine edge.

The digital skills gap costs the UK economy £63 billion annually. From healthcare to education and social care, unlocking the power of data and AI is critical to protecting citizens and driving better outcomes. This session reveals how to build agile, data-literate teams, scale innovation efficiently across departments, and create sustainable internal expertise. Join us to explore how to close the skills gap with fresh thinking and innovative approaches that revolutionise public sector capability.

What happens when a platform growing 800% year-over-year faces 10,000 customer support tickets a day? In this session, discover how HeliosX is using Cortex AI to move beyond manual triaging into a new era of intelligent, automated service, cutting response times, improving accuracy, and unlocking insights that drive customer trust. You’ll see the real-world architecture behind AI-powered ticket tagging, the measurable business impact it’s already delivering, and the bold next steps: real-time streaming, sentiment-driven triage, and proactive care. This is AI in action, reshaping how companies at scale serve, support, and delight their customers.

Financial services organisations – from retail and institutional asset managers to asset owners – are more digitally advanced and require more complex, timely and differentiated insights than ever. This session will showcase how organisations are transforming their enterprise data strategy to meet these increasingly sophisticated needs. Hear from customers on best practices for a data mesh strategy where data interoperability, discoverability and accessibility are critical; how firms are creating highly liquid data products, models and applications; and the tools and capabilities that teams are prioritising to ensure both self-service and potential monetisation. 

Modern data engineering leverages Python to build robust, scalable, end-to-end workflows. In this talk, we will cover how Snowflake offers you a flexible development environment for developing Python data pipelines, performing transformation at scale, orchestrating and deploying your pipelines at scale. Topics we’ll cover include:

•Ingest: Data source APIs, Snowflake file-to-read and ingest data of any format when files arrive, with sources outside Snowflake •Develop: Packaging (artifact repo), Python runtimes, IDE (Notebook, vscode) •Transform: Snowpark pandas, UDFs, UDAFs •Deploy: Tasks, Notebook scheduling

This panel session will showcase how leading organisations are achieving unprecedented marketing success by mastering their data. Our experts will share real-world examples and best practices for architecting a unified, modern marketing data stack to create a single source of truth and get from data to intelligent action. Join us to discover how to leverage this unified data to optimise campaigns, personalise customer experiences at scale, and ultimately drive significant data-driven business growth, as our panelists reveal how to transform your marketing efforts with a data-first approach.

Learn how to design and deploy intelligent data agents using Snowflake Cortex. These agents can orchestrate multi-step operations by retrieving and reasoning over structured + unstructured data with Cortex Analyst and Cortex Search.

Bringing your own laptop is mandatory for participating in this session.

Discover how some of the telecom industry's top players are using the Snowflake Data Cloud for Telecoms to transform their businesses. This session explores how a unified, AI-driven data platform is the key to unlocking new insights, improving operational efficiency, and creating a competitive advantage in a rapidly transforming market. Hear directly from industry leaders as they share their journeys into a data-driven future.

This panel discussion will explore how the convergence of data and AI is revolutionising the healthcare and life sciences ecosystem. We will bring together leaders from health care companies, clinical research, research and development, and life sciences organisations to discuss the challenges of siloed data and how a modern data platform can unlock secure collaboration. The conversation will focus on real-world examples of how a unified approach to data is accelerating innovation, improving patient care, and ultimately, driving better outcomes.

Navigate the future of media with the AI Data Cloud. This session reveals how three critical trends — multimodal AI, the unified adtech/martech cloud and a centralised data gravity approach — are revolutionising content strategies and revenue models. Discover how Snowflake empowers media leaders to deliver personalised experiences, maximise advertising ROI and streamline operations. Witness firsthand how industry pioneers leverage Snowflake and Snowflake Cortex AI to drive innovation and gain a competitive edge in the dynamic media landscape.

Learn how to build and deploy accurate conversational apps and bring AI-powered data agents into production with ease and trust across your enterprise. Join us for new product insights, feature overviews, best practices and live demos.

Learn how to deploy the best-in-class OSS models in Snowpark Container Services for AI-driven insights in Snowflake. Join us for new feature overviews, best practices, and a demo featuring an advanced agentic use case.

Operating across multiple countries with many business units, Belron built a repeatable framework on Snowflake using the dbt Platform to prevent scaling chaos. This solution codifies the analytics development lifecycle (ADLC) through modular code, environments, CI/CD, and automated testing. This session will share reusable patterns for new rollouts and provide a practical decision framework for choosing between dbt Projects on Snowflake and the dbt Platform for enterprise control, including governance, cross-project mesh, and observability. You'll also learn about the adoption metrics Belron uses to measure success. You'll learn: reusable ADLC guardrails, a dbt product decision tree, and how standardization enables a sustainable mesh.