Ryan Dolley, VP of Product Strategy at GoodData and co-host of Super Data Brothers podcast, joined Yuliia and Dumke to discuss the DBT-Fivetran merger and what it signals about the modern data stack's consolidation phase. After 16 years in BI and analytics, Ryan explains why BI adoption has been stuck at 27% for a decade and why simply adding AI chatbots won't solve it. He argues that at large enterprises, purchasing new software is actually the only viable opportunity to change company culture - not because of the features, but because it forces operational pauses and new ways of working. Ryan shares his take that AI will struggle with BI because LLMs are trained to give emotionally satisfying answers rather than accurate ones. Ryan Dolley linkedin

In this joint session, GoodData and Purple will share a field guide to turning analytics into revenue. 

Together, we’ll show you how governed, context-rich intelligence becomes paid products that customers adopt. Using Purple’s guest Wi-Fi data product as an example, we’ll unpack what’s sold, how it’s priced, and how GoodData powers it in a step-by-step runbook you can use today. 

We’ll close with what’s next: operationalizing and monetizing AI Assistants and Agents so you can charge for outcomes, not charts.

Everyone talks about data products, but what are they really? Join GoodData’s Ryan Dolley for an interactive talk on defining, building, and scaling data products for real business value. Learn key principles, common pitfalls, and share real-world wins. Whether you're in engineering, product, or analytics, you'll leave with a clear framework to succeed with data products.

Join us to explore why Analytics as Code is the future of BI & learn how to make it a core component of your analytics engineering strategy.

Building visualizations in a BI tool is just the beginning. To create truly innovative data products, we must blend BI and data pipelines into a reactive, composable end-to-end system. Such a system adapts to changing business conditions, evolving technologies, and increased scale to meet customer needs. Join us to explore why “Analytics as Code” is the future of BI and learn how to make it a core component of your analytics engineering strategy.

Join Ryan Dolley and Jan Soubusta for a journey into the world of end-to-end analytics pipelines and how they can be a data engineer's best friend.

Learn how to automate boring tasks and create a safe haven for data engineers using the dynamic duo: dbt for transformative magic and GoodData for analytics awesomeness.

Combined with an data extraction and orchestration tools, you form the Voltron of easy to automate end-to-end analytics flows bringing data from source systems all the way through BI and to your end users.

And don't miss the grand finale where they reveal an alternative deployment on dbt Cloud that's so easy to orchestrate your coffee mug could do it. Prepare to laugh, learn, and level up your data game!

Speakers: Ryan Dolley, VP of Product Strategy, GoodData; Jan Soubusta, Distinguished Software Engineer, GoodData

Register for Coalesce at https://coalesce.getdbt.com

Ryan Dolley and I chat about why BI needs to evolve, moving beyond dashboards, the impact of generative AI on analytics, SuperDataBros, and more.

data #analytics #businessintelligence #datascience

If you like this show, give it a 5-star rating on your favorite podcast platform.

Purchase Fundamentals of Data Engineering at your favorite bookseller.

Check out my substack: https://joereis.substack.com/