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Shinji Kim

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Founder & CEO Select Star

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Summary In this episode of the Data Engineering Podcast, host Tobias Macy welcomes back Shinji Kim to discuss the evolving role of semantic layers in the era of AI. As they explore the challenges of managing vast data ecosystems and providing context to data users, they delve into the significance of semantic layers for AI applications. They dive into the nuances of semantic modeling, the impact of AI on data accessibility, and the importance of business logic in semantic models. Shinji shares her insights on how SelectStar is helping teams navigate these complexities, and together they cover the future of semantic modeling as a native construct in data systems. Join them for an in-depth conversation on the evolving landscape of data engineering and its intersection with AI.

Announcements Hello and welcome to the Data Engineering Podcast, the show about modern data managementData migrations are brutal. They drag on for months—sometimes years—burning through resources and crushing team morale. Datafold's AI-powered Migration Agent changes all that. Their unique combination of AI code translation and automated data validation has helped companies complete migrations up to 10 times faster than manual approaches. And they're so confident in their solution, they'll actually guarantee your timeline in writing. Ready to turn your year-long migration into weeks? Visit dataengineeringpodcast.com/datafold today for the details.Your host is Tobias Macey and today I'm interviewing Shinji Kim about the role of semantic layers in the era of AIInterview IntroductionHow did you get involved in the area of data management?Semantic modeling gained a lot of attention ~4-5 years ago in the context of the "modern data stack". What is your motivation for revisiting that topic today?There are several overlapping concepts – "semantic layer," "metrics layer," "headless BI." How do you define these terms, and what are the key distinctions and overlaps?Do you see these concepts converging, or do they serve distinct long-term purposes?Data warehousing and business intelligence have been around for decades now. What new value does semantic modeling beyond practices like star schemas, OLAP cubes, etc.?What benefits does a semantic model provide when integrating your data platform into AI use cases?How is it different between using AI as an interface to your analytical use cases vs. powering customer facing AI applications with your data?Putting in the effort to create and maintain a set of semantic models is non-zero. What role can LLMs play in helping to propose and construct those models?For teams who have already invested in building this capability, what additional context and metadata is necessary to provide guidance to LLMs when working with their models?What's the most effective way to create a semantic layer without turning it into a massive project? There are several technologies available for building and serving these models. What are the selection criteria that you recommend for teams who are starting down this path?What are the most interesting, innovative, or unexpected ways that you have seen semantic models used?What are the most interesting, unexpected, or challenging lessons that you have learned while working with semantic modeling?When is semantic modeling the wrong choice?What do you predict for the future of semantic modeling?Contact Info LinkedInParting Question From your perspective, what is the biggest gap in the tooling or technology for data management today?Closing Announcements Thank you for listening! Don't forget to check out our other shows. Podcast.init covers the Python language, its community, and the innovative ways it is being used. The AI Engineering Podcast is your guide to the fast-moving world of building AI systems.Visit the site to subscribe to the show, sign up for the mailing list, and read the show notes.If you've learned something or tried out a project from the show then tell us about it! Email [email protected] with your story.Links SelectStarSun MicrosystemsMarkov Chain Monte CarloSemantic ModelingSemantic LayerMetrics LayerHeadless BICubePodcast EpisodeAtScaleStar SchemaData VaultOLAP CubeRAG == Retrieval Augmented GenerationAI Engineering Podcast EpisodeKNN == K-Nearest NeighbersHNSW == Hierarchical Navigable Small Worlddbt Metrics LayerSoda DataLookMLHexPowerBITableauSemantic View (Snowflake)Databricks GenieSnowflake Cortex AnalystMalloyThe intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA

Summary Data is useless if it isn’t being used, and you can’t use it if you don’t know where it is. Data catalogs were the first solution to this problem, but they are only helpful if you know what you are looking for. In this episode Shinji Kim discusses the challenges of data discovery and how to collect and preserve additional context about each piece of information so that you can find what you need when you don’t even know what you’re looking for yet.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their new managed database service you can launch a production ready MySQL, Postgres, or MongoDB cluster in minutes, with automated backups, 40 Gbps connections from your application hosts, and high throughput SSDs. Go to dataengineeringpodcast.com/linode today and get a $100 credit to launch a database, create a Kubernetes cluster, or take advantage of all of their other services. And don’t forget to thank them for their continued support of this show! Data stacks are becoming more and more complex. This brings infinite possibilities for data pipelines to break and a host of other issues, severely deteriorating the quality of the data and causing teams to lose trust. Sifflet solves this problem by acting as an overseeing layer to the data stack – observing data and ensuring it’s reliable from ingestion all the way to consumption. Whether the data is in transit or at rest, Sifflet can detect data quality anomalies, assess business impact, identify the root cause, and alert data teams’ on their preferred channels. All thanks to 50+ quality checks, extensive column-level lineage, and 20+ connectors across the Data Stack. In addition, data discovery is made easy through Sifflet’s information-rich data catalog with a powerful search engine and real-time health statuses. Listeners of the podcast will get $2000 to use as platform credits when signing up to use Sifflet. Sifflet also offers a 2-week free trial. Find out more at dataengineeringpodcast.com/sifflet today! The biggest challenge with modern data systems is understanding what data you have, where it is located, and who is using it. Select Star’s data discovery platform solves that out of the box, with an automated catalog that includes lineage from where the data originated, all the way to which dashboards rely on it and who is viewing them every day. Just connect it to your database/data warehouse/data lakehouse/whatever you’re using and let them do the rest. Go to dataengineeringpodcast.com/selectstar today to double the length of your free trial and get a swag package when you convert to a paid plan. Data teams are increasingly under pressure to deliver. According to a recent survey by Ascend.io, 95% in fact reported being at or over capacity. With 72% of data experts reporting demands on their team going up faster than they can hire, it’s no surprise they are increasingly turning to automation. In fact, while only 3.5% report having current investments in automation, 85% of data teams plan on investing in automation in the next 12 months. 85%!!! That’s where our friends at Ascend.io come in. The Ascend Data Automation Cloud provides a unified platform for data ingestion, transformation, orchestration, and observability. Ascend users love its declarative pipelines, powerful SDK, elegant UI, and extensible plug-in architecture, as well as its support for Python, SQL, Scala, and Java. Ascend automates workloads on Snowflake, Databricks, BigQuery, and open source Spark, and can be deployed in AWS, Azure, or GCP. Go to dataengineeringpodcast.com/ascend and sign up for a free trial. If you’re a data engineering podcast listener, you get credits worth $5,000 when you become a customer. Your host is Tobias M

Summary Companies of all sizes and industries are trying to use the data that they and their customers generate to survive and thrive in the modern economy. As a result, they are relying on a constantly growing number of data sources being accessed by an increasingly varied set of users. In order to help data consumers find and understand the data is available, and help the data producers understand how to prioritize their work, SelectStar has built a data discovery platform that brings everyone together. In this episode Shinji Kim shares her experience as a data professional struggling to collaborate with her colleagues and how that led her to founding a company to address that problem. She also discusses the combination of technical and social challenges that need to be solved for everyone to gain context and comprehension around their most valuable asset.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management You listen to this show to learn about all of the latest tools, patterns, and practices that power data engineering projects across every domain. Now there’s a book that captures the foundational lessons and principles that underly everything that you hear about here. I’m happy to announce I collected wisdom from the community to help you in your journey as a data engineer and worked with O’Reilly to publish it as 97 Things Every Data Engineer Should Know. Go to dataengineeringpodcast.com/97things today to get your copy! When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! Are you bored with writing scripts to move data into SaaS tools like Salesforce, Marketo, or Facebook Ads? Hightouch is the easiest way to sync data into the platforms that your business teams rely on. The data you’re looking for is already in your data warehouse and BI tools. Connect your warehouse to Hightouch, paste a SQL query, and use their visual mapper to specify how data should appear in your SaaS systems. No more scripts, just SQL. Supercharge your business teams with customer data using Hightouch for Reverse ETL today. Get started for free at dataengineeringpodcast.com/hightouch. Atlan is a collaborative workspace for data-driven teams, like Github for engineering or Figma for design teams. By acting as a virtual hub for data assets ranging from tables and dashboards to SQL snippets & code, Atlan enables teams to create a single source of truth for all their data assets, and collaborate across the modern data stack through deep integrations with tools like Snowflake, Slack, Looker and more. Go to dataengineeringpodcast.com/atlan today and sign up for a free trial. If you’re a data engineering podcast listener, you get credits worth $3000 on an annual subscription Your host is Tobias Macey and today I’m interviewing Shinji Kim about SelectStar, an intelligent data discovery platform that helps you understand your data

Interview

Introduction How did you get involved in the area of data management? Can you describe what SelectStar is and the story behind it? What are the core challenges that organizations are facing around data cataloging and discovery? There has been a surge in tools and services for metadata collection, data catalogs, and data collaboration. How would you characterize the current state of the ecosystem?

What is SelectStar’s role in