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A successful pipeline moves data efficiently, minimizing pauses and blockages between tasks, keeping every process along the way operational. Apache Airflow provides a single customizable environment for building and managing data pipelines, eliminating the need for a hodgepodge collection of tools, snowflake code, and homegrown processes. Using real-world scenarios and examples, Data Pipelines with Apache Airflow teaches you how to simplify and automate data pipelines, reduce operational overhead, and smoothly integrate all the technologies in your stack. About the Technology Data pipelines manage the flow of data from initial collection through consolidation, cleaning, analysis, visualization, and more. Apache Airflow provides a single platform you can use to design, implement, monitor, and maintain your pipelines. Its easy-to-use UI, plug-and-play options, and flexible Python scripting make Airflow perfect for any data management task. About the Book Data Pipelines with Apache Airflow teaches you how to build and maintain effective data pipelines. You’ll explore the most common usage patterns, including aggregating multiple data sources, connecting to and from data lakes, and cloud deployment. Part reference and part tutorial, this practical guide covers every aspect of the directed acyclic graphs (DAGs) that power Airflow, and how to customize them for your pipeline’s needs. What's Inside Build, test, and deploy Airflow pipelines as DAGs Automate moving and transforming data Analyze historical datasets using backfilling Develop custom components Set up Airflow in production environments About the Reader For DevOps, data engineers, machine learning engineers, and sysadmins with intermediate Python skills. About the Authors Bas Harenslak and Julian de Ruiter are data engineers with extensive experience using Airflow to develop pipelines for major companies. Bas is also an Airflow committer. Quotes An Airflow bible. Useful for all kinds of users, from novice to expert. - Rambabu Posa, Sai Aashika Consultancy An easy-to-follow exploration of the benefits of orchestrating your data pipeline jobs with Airflow. - Daniel Lamblin, Coupang The one reference you need to create, author, schedule, and monitor workflows with Apache Airflow. Clear recommendation. - Thorsten Weber, bbv Software Services AG By far the best resource for Airflow. - Jonathan Wood, LexisNexis

Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. To achieve the rich data you're really after to better serve your users’ needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site. Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including: • Google Analytics implementation via Google Tag Manager • How to customize Google Analytics for your unique situation • Using Google Tag Manager to track and analyze interactions across multiple devices and touch points • How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions