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Title & Speakers Event
Sam Cvetkovski – Director, Data & Analytics @ TOCA Football , Barr Moses – CEO & Co-Founder @ Monte Carlo

TOCA Football, the largest operator of indoor soccer centers in North America, leverages accurate data to power analytics for over 30 training centers, providing everything from operational insights for executives to ball-by-ball analysis.

In 2020, the team adopted a cloud-native data stack with dbt to scale analytics enablement for the go-to-market org, including the company’s finance, strategy, operations, and marketing teams. By 2022, their lean team of four was struggling to gain visibility into the health and performance of their dbt models. So, what was the TOCA team to do? Two words: data observability.

In this talk, Sam Cvetkovski, Director, Data & Analytics discusses how TOCA built their larger data observability strategy to reduce model bloat, increase data accuracy, and boost stakeholder satisfaction with their team’s data products. She shares her biggest “aha!” moments, key challenges, and best practices for teams getting started on their dbt reliability journeys.

Speakers: Sam Cvetkovski, Director, Data & Analytics, TOCA Football; Barr Moses, Co-Founder & CEO, Monte Carlo

Register for Coalesce at https://coalesce.getdbt.com

Analytics Cloud Computing dbt Marketing Monte Carlo
dbt Coalesce 2023
Event dbt Coalesce 2020 2020-12-21

In this video, John Napoleon-Kuofie from Farfetch shares how his team uses testing to improve their sanity, output and their relationships with their stakeholders.

Krishna Naidu – Data Engineer @ Canva , Jose Galarza – Data Warehouse Lead @ Canva

Canva is growing fast, and with that comes a much higher volume and variety of data. In conjunction with this, Canva's data specialty teams are growing too. In this video, Jose and Krishna will share how they addressed the challenges that come about with growth, the missteps, the course corrections, and what they have planned next.

Speakers: Krishna Naidu, Data Engineer with Canva Jose Galarza, Data Warehouse Lead with Canva

DWH
Evy Kho – Senior Operations Analyst @ Grailed

This video covers what you'll need to build a marketing attribution data model and why it's important to have one to evaluate your business. It covers how the team at Grailed has built data models in an effort to determine where their users come from, where their orders come from, and more. It shares the value these models have unlocked for our marketing team and what it might unlock for yours!

Speaker: Evy Kho, Senior Operations Analyst, Grailed

Data Modelling dbt Marketing
Jacob Mulligan – Head of Analytics @ Firefly Health , Dom Colyer – Senior Sales Engineer @ Fivetran

Have you ever looked at your data and not known where to start? In this video, you'll learn how Firefly Health leveraged Fivetran's dbt packages to quickly transform their raw Salesforce data to analytics-ready models. A process that typically would take weeks was cut down to just minutes with the power of dbt packages.

Speakers: Dom Colyer, Senior Sales Engineer, Fivetran Jacob Mulligan, Head of Analytics, Firefly Health

Analytics dbt Fivetran
Supercharging your data team 2020-12-21 · 17:20
Jean-François Lairie @ TripActions , Bastien Boutonnet @ TripActions

Now that your team is using dbt, what are the ways you can help your team work even more efficiently? In this video, Bastien Boutonnet and Jean-François Lairie from TripActions share how they supercharged their data team, by using tooling and processes to make the lives of data analysts and data scientists smoother, and to get everyone working like a data engineer (without them even realizing)!

dbt
Caitlin Moorman – Head of Analytics @ Trove Recommerce

Your data team has to produce solid data. The pipelines have to run, the logic in your transformations has to be sound, and the report has to show accurate revenue. But if that’s all you’re doing, your team is probably bored and your organization definitely isn’t getting as much value as it could out of its data.

Open-ended creative work is a huge part of the appeal of working in this field – identifying opportunities to improve processes, appeal to new customers, or build better products adds value for the organization, but it is also incredibly satisfying. One of the fundamental challenges of managing a data team is balancing the need for rigor and reliability with the team’s desire to spend most of their time creating new knowledge. In this video, Caitlin Moorman, Head of Analytics with Trove Recommerce, discusses how we can manage those sometimes conflicting priorities, and create tools and processes that make the balance easier.

Analytics

Negotiating from a position of power can be game changing for your career. In this video, Shannon Morales will lead a conversation sharing pro-tips for reviewing and adding value to a job offer.

Topics covered will include:

Evaluating an offer Examining cultural fit Finding equitable employers Negotiating salary & benefits

Presenting: SQLFluff 2020-12-18 · 16:29

The dbt project at tails.com has over 600 models and 66k lines of code. With multiple contributors to a project and varying SQL backgrounds, it's really difficult to maintain consistent readability and comprehension across a codebase like that by hand.

Python has flake8, Javascript has JSLint, but SQL...?

Listen to this talk from Alan Cruickshank to find out whether SQLFluff might help your teams be more productive with SQL.

dbt JavaScript Python SQL SQLFluff
Nadja Jury @ Education Perfect

Everyone knows that having consistent data definitions is important, but how do you do it? And once you’ve done it, how do you make sure everyone knows how to use them and where to learn more, especially in an ever-growing company?

After 12 years of confusing terminology and wonky spreadsheets, the team at Education Perfect decided to properly define their key data points, enabling them to simplify the interactions between their team.

In this video, Nadja Jury will take you through her journey of trying to balance accuracy with simplicity, where they’ve landed, and where they want to go next.

Dave Fowler – Founder @ Chartio

Dimensional modeling described in the Kimball Toolbook was in its 3rd edition 15 years ago yet is still the latest in data modeling advice. So much is different in cloud warehouses that many of those best practices are now bad practices. In this video Dave Fowler, the founder of Chartio and author of Cloud Data Management goes over what no longer applies, and what does.

Cloud Computing Data Management Data Modelling DWH dimensional modeling
Emilie Schario – Data Strategist in Residence @ Netlify , Taylor Murphy – Head of Product and Data @ Meltano

Data teams can significantly improve their stature and abilities in an organization, when they work with a product mindset. Product teams typically have UX experts, Designers, Product Managers, Engineering Managers and more, involved in the process of generating new features that will delight their customers.

In this video, we'll argue that Data teams should take on a very similar mindset when leading and growing their data org. We'll make the case that this mindset can scale from a single person team to a large organization. We'll share what this looks like on the ground and in the day to day.

Viewers will be able to walk away feeling empowered about the vital role the data team should — and can — play in every organization. They will explore a new mental framework for how to think about all of the data related activities in their organization.

When metadata becomes data 2020-12-15 · 14:21

A shared understanding of how data is defined and managed provides confidence in how it's used. Metadata makes data valuable. But it also holds enormous potential for creating value in and of itself, through workflow tuning, optimization, and a variety of other performance-based use cases. In this video, industry experts shed some light on the different approaches to metadata management, whether there's any truth to vendor claims, and who at any organization should really care.

Vincey Au @ Canva

What does it take to implement a data modeling project when working at a company that's in hypergrowth? In this video, Vincey Au will take us through a recent project to incorporate mobile app data into Canva's sessionization model, with the added complexity of having to make this work on petabytes of data. She'll share some of the lessons learned along the way, and what they'd do differently if they were doing it again.

Data Modelling
Johnathan Brooks – Principal Data & AI Architect @ 4 Mile Analytics

Learn how a rapidly growing software development firm transformed their legacy data analytics approach by embracing analytics engineering with dbt and Looker. In this video, Johnathan Brooks of 4 Mile Analytics outlines the complementary benefits of these tools and discusses design patterns and analytics engineering principles that enable strong data governance, increased agility and scalability, while decreasing maintenance overhead.

Analytics Analytics Engineering Data Analytics Data Governance dbt Looker
Rob Winters – Director of Data @ TripActions , Bart Sandbergen – Data Analyst @ TripActions , Virginia López-Gil Pérez – Data Engineer @ TripActions , Teodora Vrabcheva – Senior Data Scientist @ TripActions

Join us for a fireside chat with members of the TripActions data team to get an inside look at how their team gets work done. We'll learn how their data team is structured, some projects they've recently worked on, and what's coming up for the team!

Speakers: Rob Winters, Director of Data with TripActions Bart Sandbergen, Data Analyst with TripActions Virginia López-Gil Pérez, Data Engineer with TripActions Teodora Vrabcheva, Senior Data Scientist with TripActions Simon Ouderkirk (Moderator), Senior Product Manager with Fishtown Analytics

Analytics
Andrea Kopitz @ Nerdwallet

As data nerds, we want to help our organizations use data to make decisions. But Step 1 is getting users the data they need, and that often means building a seemingly never-ending list of dashboards and reports. In this video, Andrea Kopitz of Nerdwallet will discuss how to move beyond data delivery and start influencing concrete business decisions.

Jonathan Mak @ Nearmap

Jonathan Mak of Nearmap says, "We use dbt not just for data transformation but also data movement in/out of Snowflake. This makes dbt more akin to a generic scheduling and orchestration tool to us and it lives at the centre of our data pipeline. I'd like to discuss in this video why we do it this way, the pros and the cons and may also touch on our migration to Snowflake a while ago which allowed us to use dbt this way.

dbt Snowflake
Benn Stancil – President and Founder @ Mode

In this video, President and Founder of Mode, Benn Stancil discusses new ways to align the optimal application boundaries in the modern data stack, providing a set of guidelines for determining how and where to draw the lines between your many tools. He also motivates an example of these boundaries by demonstrating how metadata surfaced in an analytics tool like Mode can increase overall data confidence.

Analytics Cloud Computing dbt Modern Data Stack
The post-modern data stack 2020-12-14 · 18:25
Drew Banin – Co-Founder @ Fishtown Analytics

dbt is an essential part of the modern data stack. Over the past four years, the most innovative and forward-thinking data teams have implemented a best-of-breed approach to analytics. This approach has solved many problems, but it has also created new ones. In this video, Drew Banin, Chief Product Officer and co-founder of Fishtown Analytics will share his vision for the data stack of the future.

Analytics dbt Modern Data Stack