Modern apps and organizations are highly complex, comprising numerous vendors, products, and ever-evolving solutions. This dynamic environment makes it challenging to operate solely from an infrastructure viewpoint. App Hub addresses this by organizing infrastructure resources into an app-centric view that mirrors your business. In this session, we’ll demo how Gemini and App Hub can help app operators and security admins, use an app-centric approach to quickly obtain holistic context on the state of the system and recent events affecting it.

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RAG (retrieval-augmented generation) systems ground generative AI models in your own data, ensuring factuality, relevance, and control in the performance of your enterprise applications. However, building a RAG system from scratch is complex. In this session we'll share how Vertex AI Search can serve as an out-of-the-box RAG system for enterprise applications, handling data management, embedding, indexing, and retrieval with minimal setup time. Follow along to see how you can build and deploy a RAG-powered app in minutes and hours.

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Deploying AI to production can be bafflingly complex. Learn how Google Cloud is bringing its over two decades of expertise in productionizing planet scale AI to our cloud customers with the AI Hypercomputer architecture. It’s a groundbreaking supercomputing architecture built on performance-optimized hardware (TPUs, GPUs), open software (PyTorch, Jax, Kubernetes), and tailored consumption models that optimize efficiency and productivity across AI training, tuning, and serving. Plus, gain valuable insights from our customers Kakao Brain and Nuro on their journey to deploying large scale AI on Google Cloud.

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Transitioning to a multi-cloud environment poses unique challenges for organizations, particularly as they aim to scale cloud benefits while safeguarding assets from cyber threats. You need to be able to achieve the benefits of multi-cloud without the headaches. This session will explore best practices to unlock the value of the multi-cloud in a cost-efficient, secure, and customizable way. We will emphasize the importance of business, technical and security alignment to successfully navigate the complexities of multi-cloud adoption. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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As audiences demand more content, media companies are under pressure to keep up. In this session, we’ll explore how artificial intelligence (AI) can be used by media companies to not only keep pace with soaring demands for content, but also to exceed them. We’ll explore how media companies can empower their teams to develop content faster and more efficiently, featuring Vertex AI. We’ll also delve into ways media companies can use AI to maximize the value of their existing library, such as AI-powered personalized recommendations.

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Web3 offers the promise of decentralized and user-controlled applications, but security remains a persistent challenge. Mysten Labs, a company founded by five ex-Meta tech leads, has been leading the charge in AI-powered blockchain security. They created an internal red team that integrated Google's AI models, Codey and Gemini, and leveraged Vertex AI for continuous threat monitoring, exposing critical software bugs within open-source projects. Working with Google Cloud has helped Mysten Labs drive innovation with continuous security audits, bot detection, and stress testing to detect vulnerabilities before malicious hackers do. Join us to discover how General AI can help you build the next generation of secure Web3 applications and see firsthand some of the most surprising vulnerability findings.

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Complex world, sustainable future? More than growth or tech needed. Weave diversity, equity, and inclusion into the fabric of progress. This talk explores embedding it not as an afterthought, but a foundational principle shaping infrastructure, data, structures, and systems. It's about intentional integration across all development facets.

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Uncover how Accenture leads the charge in harnessing Google's cutting-edge Generative AI technologies to develop innovative client solutions. This session features a captivating live demo that highlights the game-changing potential of Natural Language Search and Q&A functionalities within a client portal. Explore how these tools navigate through technical documentation, incidents, and threat intelligence, providing unparalleled insights into business operations and critical incident management. Witness how Accenture is not just keeping pace with the AI revolution but actively shaping its trajectory, offering a glimpse into the future of business intelligence and operational efficiency.

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Industry leaders from Netflix, Bristol Myers Squibb, Airbus, and Nubank come together to share how generative AI is driving transformative impact and accelerating workflows across industries.

Discover how AI is slashing drug discovery timelines, boosting efficiency in areas like contracting, technical documentation, and customer support. Explore how Google Vertex AI's model garden empowers the creation of custom AI models trained on your own data, and how Google Workspace seamlessly integrates generative AI for a user-friendly experience for all employees.

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Generative AI is a rapidly evolving field with the potential to revolutionize the marketing landscape. By providing insights into customer behavior, accelerating creative workflows and enabling media optimization, generative AI can help marketing leaders reach new audiences, save time and money, and improve campaign effectiveness.

We’ll share Google Cloud’s perspective on how marketing leaders can make the most of this moment – driving real business outcomes today, while also ensuring your organization is set up for success tomorrow.

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Innovators rely on Spanner for its unmatched scalability, hands-free management, and leading price performance. Learn about the latest innovations in AI, analytics, and efficiency that make Spanner more powerful and affordable for customers. ANZ Bank will share the journey where they reimagined their retail banking experience to deliver more personalized services to their valued customers.

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Discover how Vertex AI Search leverages generative AI including Google Cloud's latest Gemini models to power high quality search experiences grounded in your data. We’ll share how you can increase customer and employee satisfaction with personalized search and recommendations experiences. Learn how Vertex AI Search can help you ground gen AI apps in your data functioning as an information retrieval and answer generation system. Discover the latest product enhancements and discover how customers are transforming search capabilities in the enterprise.

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Gemini in Google Chat unlocks exciting new ways to communicate and collaborate. This session will introduce Gemini in Google Chat along with other new collaboration and messaging features that are making Chat more powerful for teams of any size.

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SAP, Grow, and RISE users, transform your business: Leverage Google Cloud's BigQuery, Cortex Framework, Vertex AI and generative AI to unlock data's potential. See how Pluto7 integrates for a smarter supply chain for better customer experience with better demand-sensing, forecasting, planning inventory, reducing defects and more. Turn your SAP and non-SAP data into action, simplify processes and drive efficiency with gen AI and Gemini. Join us to elevate your business with real-time insights and strategic decision-making.

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AI has the potential to augment human creativity, offering new possibilities for innovation. In this session we'll discuss how to use Imagen on Vertex AI to assist in the creative process across multiple applications, such as product ads, creative asset generation, and social media. You learn about the latest Imagen 2 features, delivered with intuitive tooling, fully managed infrastructure, and built-in privacy and safety features, including watermarking and verification.

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With the surge of new generative AI capabilities, companies and their customers can now interact with systems and data in new ways. To activate AI organizations require a data foundation with the scale and efficiency to bring business data together with AI models and ground them in customer reality. Join this session to learn the latest innovations for data analytics and BI, and why tens of thousands of organizations are fueling their journey with BigQuery and Looker.

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NVIDIA AI on Google Cloud provides all the essential tools, frameworks, and models needed to develop and deploy custom models and generative AI applications. This Cloud Talk will share the latest NVIDIA technologies available on Google Cloud to rapidly enable enterprises to take their LLMs and generative AI applications from pilot into production. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Witness the power of science and collaboration in Verily's groundbreaking 50PB migration to the Google Cloud Platform. SADA is proud to support this pivotal project, tackling intricate challenges and leveraging its expertise to empower Verily's mission of scientific discovery. Gain insights from Verily into the importance of why they decided to undertake this record-breaking migration. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Creating captivating generative AI analytics demos is easy. But building a product that consistently delivers value and handles real-life data complexity is challenging. In fact, only 3%-10% of companies effectively utilize LLMs for production. Learn how Cox 2M, the commercial IoT division of Cox Communications has become able to make smarter, faster business decisions using one of the few production-ready implementations of generative AI. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Introducing Google Kubernetes Engine (GKE) Threat Detection powered by Security Command Center (SCC). Event Threat Detection protects your use of Google Cloud from the Identity layer up through Network layer detections. Discover how GKE and SCC deliver a better-together integrated experience to detect threats against the container infrastructure.

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