Witness the magical intersection of classical music and AI in this unique session featuring live violin performance. Experience how Vertex AI and Gemini transform musical emotions into insights through real-time audio processing and mood detection. Through live demonstrations, discover how to implement AI for content understanding and automated analysis. See how Google Cloud's AI tools open new possibilities in creative industries. Perfect for developers and ML engineers interested in audio AI.

Gaining visibility and reducing risks across multi-cloud environments has historically meant sifting through an increasing number of disjointed tools across DevOps, Cloud Security, and the SOC. A scalable, unified approach is needed for visibility across multi-cloud environments, including where AI is being used, and which data AI can access. Join Wiz as we discuss how Google Cloud and Wiz are better together to meet these challenges through the adoption of a Cloud-Native Application Protection Platform (CNAPP).

This Session is hosted by a Google Cloud Next Sponsor.
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This workshop examines the critical lessons learned in deploying generative AI applications and explores how these insights can shape the future of the "AI Agents era." We'll delve into the practical challenges and solutions encountered in moving from initial answers to actionable implementations, prescribing how these learnings can be applied to build more sophisticated, autonomous, and impactful AI systems.

Ready to launch your generative AI app? This session equips you with the essential skills to deploy and scale AI applications on Google Cloud. Learn practical strategies for building robust infrastructure, automating deployments, optimizing performance, and managing costs. With live demos and expert insights, you’ll walk away with actionable techniques to take your AI app to the next level.

**Please bring your laptop to get the most out of this hands-on session**

AI agents rely on accessible data. ServiceNow's Workflow Data Fabric, an integrated layer unifying business & technology data, powers workflows & AI agents with real-time, secure access to data from any source, including Google Cloud. Discover how these innovations empower employees & customers to tackle complex challenges. 

Explore Workflow Data Fabric & Google Cloud integration 
See AI demos leveraging diverse data in real-time 
Learn how to implement these capabilities in your enterprise.

This Session is hosted by a Google Cloud Next Sponsor.
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How are you progressing with your journey to realize business value from AI? Has the reality lived up to its hype? What obstacles to adoption are you facing and what adoption frameworks have led to success? This round-table workshop presents the opportunity for IT executives and leaders to share stories, learn from their peers, and discover approaches and strategies to accelerate AI adoption for business value.

Join us for a lightning talk summarizing the Google x Kaggle Gen AI Intensive, a 5-day live course that empowered over 140,000 participants with a comprehensive understanding of generative AI. From foundational models and prompt engineering to MLOps and real-world applications, this series covered it all through a mix of theory, hands-on learning, and community engagement, with learning material created by experts across Google. Learn how you can leverage the resources from this ongoing series to upskill yourself and stay ahead in the rapidly evolving field of generative AI.

Tired of jumping from tool to tool to bring your organization's ambitious ideas to life? Seeking an AI-powered ecosystem where your team can thrive at every phase of the development journey? We’ve got you covered. Beyond the IDE, GitHub is your personalized end-to-end platform. Join us to learn how to streamline and accelerate your workflows, no matter the enterprise need.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

In this session, discover how you can use Anthropic's Claude models on Vertex AI to create innovative solutions. This session offers insights into the AI landscape, its impact on software development, and practical guidance on integrating AI technologies into your workflows. Learn how you can harness the power of AI to stay at the forefront of your industry, whether you’re optimizing existing applications or developing new AI-driven products. We will touch on applications for coding, search, and customer support in particular.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This session will examine the evolution of computing infrastructure, from its transformation for internet service delivery to the modern-day revolution driven by genAI. Google Fellow and VP of Engineering Amin Vahdat explores the design principles behind scale-out architectures and the shift towards specialized hardware, high-bandwidth networks, liquid cooling and advanced memory technologies necessitated by genAI. Taken together, these shifts promise to render next-generation unrecognizable relative to today’s conventional wisdom with orders of magnitude improvement in compute capacity, scalability, and power efficiency

Startups face a tough challenge: scaling rapidly without compromising security. In this panel, discover how Snap navigated its journey from a small startup to a global platform with the help of Google Cloud. Learn how they tackled growth, performance, and security — and gain practical insights and best practices for scaling your own startup securely and successfully.

In this session learn about performance optimizations for PyTorch on Google Cloud accelerators using OpenXLA. These models are powerful but can be disrupted by resource failures. This talk also explores strategies for achieving greater resiliency when running PyTorch on GPUs, focusing on fault tolerance, checkpointing, and distributed training. Learn how to leverage open source tools to minimize downtime and ensure your deep learning workloads run smoothly.

BigQuery helps you build an autonomous data and AI platform from your organization. In this session, you’ll learn how BigQuery agentic intelligence is automating critical data workflows, including data preparation, analysis, predictions, model tuning, security, and governance. We’ll explore the BigQuery AI capabilities that all data practitioners can use to address data challenges in the AI era.

Looker is transforming business intelligence (BI) with the power of AI. This session explores the latest AI advancements in Looker, showcasing how these new features – combined with the power of its semantic modeling and self-service exploration capabilities – simplify data analysis and empower everyone to make data-driven decisions. We’ll cover Looker AI and BI strategies, demonstrate new capabilities, and share best practices for leveraging AI in your BI workflows.

Join Achilles Chalkiotis, North American Head of Digital Engagement at Grid Dynamics, to explore how AI is revolutionizing the retail customer journey. Learn how AI enhances shopping experiences with semantic search, personalized results, dynamic Q&A, and "view in my room" visualization. Discover the future of AI with image-based search, context-aware recommendations, and intelligent assistants. Understand the benefits for customers and retailers, from improved satisfaction to valuable insights.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Generative AI has revolutionized the business landscape, but many companies struggle to realize the full benefits of scaling from pilot to at-scale transformations. Discover how companies are partnering with Google Cloud Consulting to better quantify the business value, understand the total cost of ownership (TCO) of gen AI use cases, and prioritize their AI investments – key lessons that can we learn from the companies leading the AI transformation.

Europe is leading the way in data sovereignty, privacy, and sovereign AI. Learn how Google Sovereign Cloud products, including the Trusted Partner Cloud by S3NS, empower European organizations to innovate while upholding these values. Discover how these products provide a secure and compliant environment for businesses to leverage the full potential of cloud technology. We’ll explore how the Trusted Partner Cloud, built with S3NS, meets France’s SecNumCloud regulations.

Join this Cloud Talk to explore how Large Language Models (LLMs) can revolutionize your data workflows. Learn to automate SQL query generation and stream results into Confluent using Vertex AI for real-time analytics and decision-making. Dive into integrating advanced AI into data pipelines, simplifying SQL creation, enhancing workflows, and leveraging Vertex AI for scalable machine learning. Discover how to optimize your data infrastructure and drive insights with Confluent’s Data Streaming Platform and cutting-edge AI technology.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join us for an insightful discussion with executives from leading companies, as they share their strategies for scaling Gen AI. Discover how these industry leaders are revolutionizing business processes, enhancing customer experiences, and driving innovation. Gain practical insights into Gen AI applications, scaling challenges, and solutions that have led to significant efficiency gains and competitive advantages. Explore future trends in Gen AI, including advancements in machine learning, data integration, and ethical considerations. Don't miss this opportunity to stay ahead and unlock new opportunities for your business.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Learn how public sector organizations are using data and AI to protect our resources, monitor and address environmental challenges, and better understand the world around us. By leveraging AI, advanced analytics, demographic data, and satellite imagery, we’re able to build a safer and more sustainable future, together.