Increased productivity and efficiency are baseline expectations. AI must drive business transformation by going beyond the bottom-line to reshape customer experiences, streamline operations, and achieve strategic goals. Join Dialpad’s Natala Menezes, VP of Product Marketing and Randstad's Ryan Henry, Director of Infrastructure Services for a conversation about how Randstad gets real ROI with smarter processes. 

This Session is hosted by a Google Cloud Next Sponsor.
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Cox’s growth goals hinge on customer acquisition and retention to expand its market reach. Traditional customer service models, limited by inefficiencies and reactive support, hinder scalability. Next-generation customer service innovations – powered by AI, automation, and data-driven insights – enable proactive engagement, hyper-personalization, and seamless omnichannel experiences. Innovative strategies unlock new revenue streams, improve customer lifetime value, and enhance operational agility, turning every customer interaction into a growth opportunity.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Unlock the full potential of your data with Google's autonomous data and AI platform. This session explores how we're bringing the power of AI directly to your data, integrating multimodal data handling, an innovative AI Query Engine, and Gemini agents to enable seamless data integration, automated workflows, complex reasoning, and real-time insights. Join us to explore the latest advancements in BigQuery and Looker and build a data and AI strategy that drives your business forward.

In this hands-on lab, you'll explore data with BigQuery's intuitive table explorer and data insight features, enabling you to gain valuable insights without writing SQL queries from scratch. Learn how to generate key insights from order item data, query location tables, and interact with your data seamlessly. By the end, you’ll be equipped to navigate complex datasets and uncover actionable insights quickly and efficiently.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

In today’s rapidly evolving business landscape, data is no longer just a back-office function – it’s the lifeblood of informed decision-making and competitive advantage. This session is designed to empower business decision-makers with the knowledge and strategies to become truly data-driven leaders in the age of disruption.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Learn how Dun & Bradstreet, a leading provider of business decisioning data and analytics, supercharged their business with Google Cloud. You’ll learn how Dun & Bradstreet achieved a 95% decrease in data onboarding time and a 50% reduction in data latency, and how they unlocked new revenue streams with AI. Learn how they built an enterprise-grade data cloud, and new and innovative AI solutions. Join us to find out how your organization can leverage Dun & Bradstreet’s experience and learnings to achieve similar success in your own data analytics and AI journey.

Build fully integrated streaming pipelines on Google Cloud and learn how to leverage AlloyDB, Datastream, BigQuery, Looker, and Vertex AI for real-time data analysis.

There are a lot of amazing AI features being announced at Google Cloud Next. In order to take full advantage of these, you need to make sure your data is being managed in a secure, centralized way. In this talk, you’ll learn how to set up your lakehouse to get your data ready for downstream workloads. You’ll view a demo involving an architecture of Google Cloud products that includes managing permissions on your data, configuring metadata management, and performing transformations using open source frameworks.

Build smart context systems with retrieval-augmented generation (RAG) pipelines, vector embeddings, or built-in search capabilities.

Explore pre-built AI agents available in Google Agentspace. Learn how to quickly deploy and customize these agents for your needs.

Transform vehicle operational data into actionable intelligence. Reduce maintenance downtime, optimize fleet operations, and make data-driven decisions through interactive diagnostics using Gemini models and BigQuery.

In this hands-on lab, you'll explore data with BigQuery's intuitive table explorer and data insight features, enabling you to gain valuable insights without writing SQL queries from scratch. Learn how to generate key insights from order item data, query location tables, and interact with your data seamlessly. By the end, you’ll be equipped to navigate complex datasets and uncover actionable insights quickly and efficiently.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Build Google-quality search for your organization. Transform how users find enterprise information.

Don’t miss this fireside chat! Join Teradata, Google Cloud, and HSBC to discover how Teradata VantageCloud migrated HSBC’s UK data platform. Learn how Teradata’s Cloud Vantage EDW enabled scalable, secure solutions and improved decision-making. With over 4 billion queries, 2,500 applications, and 35 integrated systems, this hybrid cloud solution offers unparalleled resilience and cost-efficiency.

Measure and reduce your emissions on GCP. Get actionable insights for sustainable cloud operations.

Unleash fresh avenues for efficient marketing with data analytics and generative AI. Combine creativity with modern analytics to transform marketing workflows from real-time insights to AI-powered recommendations, segmentation, and image and video generation.

Unlock the power of your data with AI using Oracle Database@Google Cloud. Seamlessly lift and shift your Oracle database to Google Cloud and integrate it with BigQuery and Vertex AI for a financial services use case.

Unlock the full potential of your data with Google's autonomous data and AI platform. This session explores how we're bringing the power of AI directly to your data, integrating multimodal data handling, an innovative AI Query Engine, and Gemini agents to enable seamless data integration, automated workflows, complex reasoning, and real-time insights. Join us to explore the latest advancements in BigQuery and Looker and build a data and AI strategy that drives your business forward.

Learn how AlloyDB, AlloyDB AI, and Vector Search can power next-gen retail applications to revolutionize the shopping experience. Learn how to use these technologies in your next app.

Explore using WeatherNext AI forecasts via BigQuery and Earth Engine, discover new ways to enhance your apps or products with Google Maps Platform, and learn about weather use cases and solutions.