You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how to: Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.

Link business intelligence to the Web! Technologies, integration, and applications. Internet-enabled business intelligence: from planning to profit In-depth coverage of integration and key enabling technologies, including Java and XML Advanced analysis and profiling: understand customers better, and respond faster Clickstrean analysis: understanding how customers use your site Linking data warehouses to CRM and other enterprise/value chain systems This is the first start-to-finish guide to planning, deploying, and profiting from Internet-enabled data warehouses. Leading business intelligence specialist William Giovinazzo covers every enabling technology, every analysis approach, and every key challenge you'll face in linking business intelligence to the Web. From infrastructure integration to state-of-the-art profiling and wireless applications, Giovinazzo shows how everything fits together—and exactly how to use Web-enabled data warehouses to deliver powerful ROI in your business. How the Internet enhances your business intelligence infrastructure Leveraging key enabling technologies: Java, XML, XSL, and more Breakthrough analysis techniques: understand customers better, and respond faster! Integrating data warehouses with CRM and other enterprise and inter-enterprise systems Establishing common warehouse metadata Drawing on the clickstreams generated by your Web and e-commerce sites Personalization techniques that work