It sometimes seems like there must be a Moore's Law of marketing technology (or "martech," as the cool kids call it, and our site is on a .io domain, so we're definitely the cool kids) whereby the number of platforms available doubles every 6 to 8 weeks. And, every couple of months, it seems, a whole new category emerges. From CMS to DAM to CRM to TMS to DMP to DSP to CDP, it's an alphabet soup of TLAs that no one can make sense of PDQ! On this episode, Michael, Moe, and Tim sat down with the man who coined the name for one of those categories back in 2013: David Raab, the founder of the CDP Institute! It was a lively chat about the messy world of vendor overload and how to frame, assess, and successfully manage martech stacks. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
talk-data.com
Topic
CRM
Customer Relationship Management (CRM)
sales
marketing
customer_service
1
tagged
Activity Trend
12
peak/qtr
2020-Q1
2026-Q1
Top Events
O'Reilly Data Engineering Books
11
O'Reilly Data Science Books
10
Microsoft Ignite 2025
6
Data Engineering Podcast
5
Big Data & AI Paris 2025
3
Data + AI Summit 2025
3
The Analytics Power Hour
2
Superweek 2018
2
Superweek 2016
2
90 minutes pour booster votre acquisition de clients B2B avec la méthode ABM
2
O'Reilly Business Intelligence Books
2
The Influence of AI on CRM
2
Filtering by:
Julie Hoyer
×
by
Val Kroll
,
Julie Hoyer
,
Tim Wilson
(Analytics Power Hour - Columbus (OH)
,
Moe Kiss
(Canva)
,
Michael Helbling
(Search Discovery)
,
David Raab
(CDP Institute)