The like button has transformed how we interact online, becoming a cornerstone of digital engagement with over 7 billion clicks daily. What started as a simple user interface solution has evolved into a powerful data collection tool that companies use to understand customer preferences, predict trends, and build sophisticated recommendation systems. The data behind these interactions forms what experts call the 'like graph' - a valuable network of connections that might be one of your company's most underutilized assets. Bob Goodson is President and Founder of Quid, a Silicon Valley–based company whose AI models are used by a third of the Fortune 50. Before starting Quid, he was the first employee at Yelp, where he played a role in the genesis of the like button and observed firsthand the rise of the social media industry. After Quid received an award in 2016 from the World Economic Forum for “Contributions to the Future of the Internet,” Bob served a two-year term on WEF’s Global Future Council for Artificial Intelligence & Robotics. While at Oxford University doing graduate research in language theory, Bob co-founded Oxford Entrepreneurs to connect scientists with business-minded students. Bob is co-author of a new book, Like: The Button That Changed the World, focussed on the origins of the ubiquitous Like Button in social media. In the episode, Richie and Bob explore the origins of the like button, its impact on user interaction and business, the evolution of social media features, the significance of relational data, and the future of social networks in the age of AI, and much more. Links Mentioned in the Show: Bob’s book—Like: The Button That Changed the WorldConnect with BobCourse: Analyzing Social Media Data in PythonRelated Episode: How I Nearly Got Fired For Running An A/B Test with Vanessa Larco, Former Partner at New Enterprise AssociatesRewatch sessions from RADAR: Skills Edition New to DataCamp? Learn on the go using the DataCamp mobile appEmpower your business with world-class data and AI skills with DataCamp for business

We’re improving DataFramed, and we need your help! We want to hear what you have to say about the show, and how we can make it more enjoyable for you—find out more here. Understanding where the data you use comes from, how to use it responsibly, and how to maximize its value has become essential. But as data sources multiply, so do the complexities around data privacy, customization, and ownership. How can companies capture and leverage the right data to create meaningful customer experiences while respecting privacy? And as data drives more personalized interactions, what steps can businesses take to protect sensitive information and navigate the increasingly complex regulatory picture?  Jonathan Bloch is CEO at Exchange Data International (EDI) and a seasoned businessman with 40 years experience in information provision. He started work in the newsletter industry and ran the US subsidiary of a UK public company before joining its main board as head of its publishing division. He has been a director and/or chair of several companies and is currently a non executive director of an FCA registered investment bank. In 1994 he founded Exchange Data International (EDI) a London based financial data provider. EDI now has over 450 clients across three continents and is based in the UK, USA, India and Morocco employing 500 people. Scott Voigt is CEO and co-founder at Fullstory. Scott has enjoyed helping early-stage software businesses grow since the mid 90s, when he helped launch and take public nFront—one of the world's first Internet banking service providers. Prior to co-founding Fullstory, Voigt led marketing at Silverpop before the company was acquired by IBM. Previously, he worked at Noro-Moseley Partners, the Southeast's largest Venture firm, and also served as COO at Innuvo, which was acquired by Google. Scott teamed up with two former Innuvo colleagues, and the group developed the earliest iterations of Fullstory to understand how an existing product was performing. It was quickly apparent that this new platform provided the greatest value—and the rest is history. In the episode, Richie, Jonathan and Scott explore first-party vs third-party data, protecting corporate data, behavioral data, personalization, data sourcing strategies, platforms for storage and sourcing, data privacy, synthetic data, regulations and compliance, the future of data collection and storage, and much more.  Links Mentioned in the Show: FullstoryExchange Data InternationalConnect with Jonathan and ScottCourse: Understanding GDPRRelated Episode: How Data and AI are Changing Data Management with Jamie Lerner, CEO, President, and Chairman at QuantumSign up to RADAR: Forward Edition New to DataCamp? Learn on the go using the DataCamp mobile...

Cookies were invented to help online shoppers, simply as an identifier so that online carts weren’t lost to the ether. Marketers quickly saw the power of using cookies for more than just maintaining session states, and moved to use them as part of their targeted advertising. Before we knew it, our online habits were being tracked, without our clear consent. The unregulated cookie-boom lasted until 2018 with the advent of GDPR and the CCPA. Since then marketers have been evolving their practices, looking for alternatives to cookie-tracking that will perform comparatively, and with the cookie being phased out in 2024, technologies like fingerprinting and new privacy-centric marketing strategies will play a huge role in how products meet users in the future.  Cory Munchbach has spent her career on the cutting edge of marketing technology and brings years working with Fortune 500 clients from various industries to BlueConic. Prior to BluConic, she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing tech landscape. A sought-after speaker and industry voice, Cory’s work has been featured in Financial Times, Forbes, Raconteur, AdExchanger, The Drum, Venture Beat, Wired, AdAge, and Adweek. A life-long Bostonian, Cory has a bachelor’s degree in political science from Boston College and spends a considerable amount of her non-work hours on various volunteer and philanthropic initiatives in the greater Boston community.  In the episode, Richie and Cory cover successful marketing strategies and their use of data, the types of data used in marketing, how data is leveraged during different stages of the customer life cycle, the impact of privacy laws on data collection and marketing strategies, tips on how to use customer data while protecting privacy and adhering to regulations, the importance of data skills in marketing, the future of marketing analytics and much more. Links Mentioned in the Show: BlueConicMattel CreationsGoogle: Prepare for third-party cookie restrictionsData Clean Rooms[Course] Marketing Analytics for Business