Discover how Vertex AI Search leverages generative AI including Google Cloud's latest Gemini models to power high quality search experiences grounded in your data. We’ll share how you can increase customer and employee satisfaction with personalized search and recommendations experiences. Learn how Vertex AI Search can help you ground gen AI apps in your data functioning as an information retrieval and answer generation system. Discover the latest product enhancements and discover how customers are transforming search capabilities in the enterprise.

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Gemini in Google Chat unlocks exciting new ways to communicate and collaborate. This session will introduce Gemini in Google Chat along with other new collaboration and messaging features that are making Chat more powerful for teams of any size.

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SAP, Grow, and RISE users, transform your business: Leverage Google Cloud's BigQuery, Cortex Framework, Vertex AI and generative AI to unlock data's potential. See how Pluto7 integrates for a smarter supply chain for better customer experience with better demand-sensing, forecasting, planning inventory, reducing defects and more. Turn your SAP and non-SAP data into action, simplify processes and drive efficiency with gen AI and Gemini. Join us to elevate your business with real-time insights and strategic decision-making.

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AI has the potential to augment human creativity, offering new possibilities for innovation. In this session we'll discuss how to use Imagen on Vertex AI to assist in the creative process across multiple applications, such as product ads, creative asset generation, and social media. You learn about the latest Imagen 2 features, delivered with intuitive tooling, fully managed infrastructure, and built-in privacy and safety features, including watermarking and verification.

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With the surge of new generative AI capabilities, companies and their customers can now interact with systems and data in new ways. To activate AI organizations require a data foundation with the scale and efficiency to bring business data together with AI models and ground them in customer reality. Join this session to learn the latest innovations for data analytics and BI, and why tens of thousands of organizations are fueling their journey with BigQuery and Looker.

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Spotify set out to create the best DevEx in the world. Backstage, our open-source developer portal, has been a central piece of that journey. Learn about the problems we wanted to solve, and how we concretely measure Backstage's ROI. We'll also peek at how Spotify is evolving Backstage in the future.

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Organizations are using cloud infrastructure and technologies to advance their business and gain competitive advantages. Most organizations have adopted hybrid and multicloud strategies to increase flexibility, efficiency, and innovation while reducing risk. Red Hat® Enterprise Linux® on Google Cloud delivers more value for your organization, providing a flexible, stable, and reliable foundation for cloud environments. Migrating from other Linux distributions, like CentOS Linux and standardizing on Red Hat Enterprise Linux for your on-site datacenter and Google Cloud environments help you improve productivity, security, and operations as you move to the cloud and adapt to a digital world. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Data Analytics, Level 300 In this session we will highlight CME Group's approach to enabling data access to our customers in non-traditional ways, making it easy for new customers to access CME Group data and how we have designed solutions to securely and efficiently provide access to public and private datasets to customers. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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NVIDIA AI on Google Cloud provides all the essential tools, frameworks, and models needed to develop and deploy custom models and generative AI applications. This Cloud Talk will share the latest NVIDIA technologies available on Google Cloud to rapidly enable enterprises to take their LLMs and generative AI applications from pilot into production. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Explore the comprehensive security transformation of Snapchat's creator, Snap, facilitated by Google Cloud Consulting. This session delves into a rigorous analysis of over 2,000 projects, leading Snap to become a beacon of cloud security. Learn about the pivotal role of AI technologies, strategic collaborations, and our shared vision that cemented Snap's status as a cloud security leader. Join us for this Mini Talk at 'Meet the Experts, hosted by Google Cloud Consulting' at Expo. Seating is limited and on a first-come, first served basis; standing areas are available.

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Elastic on Google Cloud allows you to modernize your AI-powered search experiences, predictively find and resolve problems, and protect against cyber threats. Learn how to derive actionable intelligence through AI-driven insights to get the most out of your data and infrastructure using the Elastic AI Assistants for Observability and Security. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Witness the power of science and collaboration in Verily's groundbreaking 50PB migration to the Google Cloud Platform. SADA is proud to support this pivotal project, tackling intricate challenges and leveraging its expertise to empower Verily's mission of scientific discovery. Gain insights from Verily into the importance of why they decided to undertake this record-breaking migration. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Simplify IAM security at scale with IAM Deny policies. In this session, we will walkthrough the anatomy of an IAM Deny policy, popular use cases, and how best to implement them. Learn how you can further bolster your organization's security posture by implementing this new(ish) but powerful feature on Google Cloud.

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Creating captivating generative AI analytics demos is easy. But building a product that consistently delivers value and handles real-life data complexity is challenging. In fact, only 3%-10% of companies effectively utilize LLMs for production. Learn how Cox 2M, the commercial IoT division of Cox Communications has become able to make smarter, faster business decisions using one of the few production-ready implementations of generative AI. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Research indicates that organizations that absorb generative AI fastest will see disproportionate business success. Accelerate and equip your organization to leverage generative AI by understanding a practical and pragmatic framework to build organizational muscle to drive business value. This workshop covers business use cases accelerated by Google Cloud solutions, showcases training opportunities across functional roles, and will include real time brainstorming and identification of actions.

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Retail organizations are battling some challenging, financially motivated threat actors. To keep pace and stay within your resources budget, artificial intelligence (AI) may provide some answers. In this session, we’ll discuss the evolving retail cyber-threat landscape and explore how AI can help organizations improve their security.

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Introducing Google Kubernetes Engine (GKE) Threat Detection powered by Security Command Center (SCC). Event Threat Detection protects your use of Google Cloud from the Identity layer up through Network layer detections. Discover how GKE and SCC deliver a better-together integrated experience to detect threats against the container infrastructure.

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Large Language Models (LLMs) have changed the way we interact with information. A base LLM is only aware of the information it was trained on. Retrieval augmented generation (RAG) can address this issue by providing context of additional data sources. In this session, we’ll build a RAG-based LLM application that incorporates external data sources to augment an OSS LLM. We’ll show how to scale the workload with distributed kubernetes compute, and showcase a chatbot agent that gives factual answers.

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Building, deploying, and scaling software for thousands of clusters and locations can be challenging. Managing edge configurations to support use cases like store analytics, fast check-out, and predictive analytics adds to the complexity. Learn to use desired and declarative state configuration to manage clusters at locations remotely where the internet can be intermittent and physical access is hours or days away. Then get three techniques to manage the scale of thousands of remote endpoints and best practices using the latest in AI, open source, and distributed cloud to bring the store of the future to your customers today.

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This session covers Ambarella Inc's success in using Google's one-click software-as-a-service (SaaS) framework to convert its neural network model into a SaaS Service. Attendees will understand how this customer transformed from a traditional hardware company to a next-generation enterprise by helping customers extend the life of their chip using AI models and train them against new data. The company also enabled the customer to protect their IP while offering its model as SaaS.

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