Hiring, salary adjustments, inflation, rate increases, crappy GA4 implementations - there's plenty for agencies to do, and worry about, in 2023. Let's look at some ways to survive and maybe even thrive in the new year - possibly with some guidance from the animal kingdom.

In this talk, we will delve into the features and capabilities of Google Analytics 4's measurement protocol. We will discuss its strengths and limitations, and explore how the client-side protocol can be used to bypass some of these limitations. Finally, we will present a real-world use case for the client-side protocol and demonstrate its potential benefits.

Marketing teams need analytics. Product teams need analytics. There are marketing analytics vendors like Google Analytics and Adobe Analytics. There are product analytics vendors like Amplitude and Mixpanel. But what are the real differences between marketing and product analytics? Do organizations need different teams for each? Should organizations use both types of tools? Will one replace the other or will these disciplines converge?

In August 2020 Matteo and Roberto met for the first time a fascinating creature with a cumbersome name: App + Web. It was not love at first sight. After all, they were already engaged in a longtime romance with Universal Analytics.

While the subject of privacy has been around for a while, the good old "collect it all" approach is doing better than ever. With pressing expectations to start leveraging GA4 data, customers realized that information comes at a cost. The more data, the higher the cost.

GA4 brought an insane amount of work to anyone using Universal Analytics currently. HelloFresh decided to clean up its implementation and do things "out of the box".