The GTM team at Databricks recently launched the GTM Analytics Hub—a native AI/BI platform designed to centralize reporting, streamline insights, and deliver personalized dashboards based on user roles and business needs. Databricks Apps also played a crucial role in this integration by embedding AI/BI Dashboards directly into internal tools and applications, streamlining access to insights without disrupting workflows. This seamless embedding capability allows users to interact with dashboards within their existing platforms, enhancing productivity and collaboration. Furthermore, AI/BI Dashboards leverage Databricks' unified data and governance framework. Join us to learn how we’re using Databricks to build for Databricks—transforming GTM analytics with AI/BI Dashboards, and what it takes to drive scalable, user-centric analytics adoption across the business.

At ServiceNow, we’re not just talking about AI innovation — we’re delivering it. By harnessing the power of Databricks, we’re reimagining Go-To-Market (GTM) strategies, seamlessly integrating AI at every stage of the deal journey — from identifying high-value leads to generating hyper-personalized outreach and pitch materials. In this session, learn how we’ve slashed data processing times by over 90%, reducing workflows from an entire day to just 30 minutes with Databricks. This unprecedented speed enables us to deploy AI-driven GTM initiatives faster, empowering our sellers with real-time insights that accelerate deal velocity and drive business growth. As Agentic AI becomes a game-changer in enterprise GTM, ServiceNow and Databricks are leading the charge — paving the way for a smarter, more efficient future in AI-powered sales.

In this session, discover how Databricks leverages the power of Gen AI, MosaicML, Model Serving and Databricks Apps to revolutionize sales enablement. We’ll showcase how we built an advanced chatbot that equips our go-to-market team with the tools and knowledge needed to excel in customer-facing interactions. This AI-driven solution not only trains our salespeople but also enhances their confidence and effectiveness in demonstrating the transformative potential of Databricks to future customers. Attendees will gain insights into the architecture, development process and practical applications of this innovative approach. The session will conclude with an interactive demo, offering a firsthand look at the chatbot in action. Join us to explore how Databricks is using its own platform to drive sales excellence through cutting-edge AI solutions.