Protect what matters most to customers: the cloud, AI platforms, and business-critical applications. Discover how Microsoft Defender for Cloud provides a unified, intelligent solution for safeguarding workloads across multi-cloud and hybrid environments, enabling you to confidently deliver security at the speed of innovation. We'll show you how to position secure migration strategies to customers and use GTM resources and partner incentives to increase engagement.

Step into the future of security operations! Unlock insights and actionable guidance for partners ready to amplify their security practice and grow their revenue streams through the Modern SecOps with Unified Platform solution play. Learn how to capitalize on cutting-edge tools like the new Microsoft Sentinel data lake & Microsoft Sentinel graph to transform threat detection, response, and investigation. Explore GTM resources & incentives to drive impactful customer engagements at every stage.

AI is revolutionizing how work gets done, and you as a partner play a critical role in helping customers improve productivity and transform business processes with AI solutions. Join this session to learn about how to develop a comprehensive GTM strategy that enables you to successfully go to market and monetize across Copilot, Copilot Chat and agents.

Guide customers from first AI pilot into becoming a Frontier Firm with a CSP ready playbook across the 3 frontiers: no code, low code, and pro code. Make your practice flow seamlessly from quick wins to scaled solutions across the Microsoft AI stack. Map triggers to packaged offers and monetization paths, lead as customer zero, and maximize Microsoft investments and GTM resources. Leave with best practices, case studies, and 16 research backed playcards for SMB and Corporate.

Whether you’re a Copilot or Azure partner, or new to security conversations, you’ll learn how to weave Microsoft’s end-to-end security narrative into your AI offerings, helping you close deals and fuel multi-year profitability. Join this dynamic session to unlock the full potential of the Microsoft Security portfolio and discover practical guidance for leveraging go-to-market (GTM) strategies across every stage of your customer engagement journey.

Most partners treat Microsoft Copilot and AI agents like shiny toys. The smart ones treat them like a customer-acquisition machine. In this session, we’ll rip open the playbook that shows MSPs and ISVs how to turn Copilot, AI apps, and agentic business applications into repeatable GTM systems that attract, convert, and retain 1,000 customers with real OPULIS strategies, the 4P colaunch model, campaign ideas, packaging tactics, proof, and a rinse-and-repeat formula

Learn about the resources and benefits available for software development companies across all stages of the build, publish and grow journey in MAICPP. Whether you’re developing a new agent solution or working toward a certified software designation, there are targeted skilling opportunities, technical resources, and GTM benefits to help. Tap into new investments for AI apps and agents and hear from your peers on how they’ve used rewards such as customer propensity scores and Azure sponsorship

Copilot and agents are reshaping the enterprise AI landscape, with the emergence of the Frontier Firm signaling a bold new phase of transformation in how enterprises operate, innovate, and compete—scaling transformation across every business function. In this session, discover how to build a winning partner practice that delivers customer impact and enterprise growth, align with Microsoft’s go-to-market strategy, and leverage partner GTM investments, alongside best practices from your peers.

In this session, by Colleen Tyler, GM, Global Partner Marketing & GTM at Microsoft, and Shane Edmonds, Chief Product & Technology Officer at Structured, you’ll get a first look at the next generation of partner marketing technology—built to strip away the friction and put growth back at the center of your program. Think drag-and-drop ease, smarter insights, and the ability to engage the long tail without sacrificing the human touch.