Build cloud solutions faster and smarter with Prompt Design in Vertex AI. Work your way towards earning a Google Cloud skill badge while being introduced to GenAI, powered by Google's advanced Gemini AI. Your session will include a presentation and hands-on practice with the learning labs included in this Skill Badge, followed by an overview of the requirements that will be evaluated to earn this credential. The challenge lab, to be completed after the session, takes the learner on a journey of crafting effective prompts, applying Gemini models to create new product descriptions in a real-world marketing scenario, and running, testing and modifying generative AI code using Jupyter Notebooks. Experience the future of cloud development today!

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An independent briefing on current industry trends around privacy, measurement, and marketing effectiveness, and how to measure and optimize performance in this changing landscape.

Unleash fresh avenues for efficient marketing with data analytics and generative AI. Combine creativity with modern analytics to transform marketing workflows from real-time insights to AI-powered recommendations, segmentation, and image and video generation.