Do you want to create data analysis reports without writing a line of code? This book introduces SAS Studio, a free, web-based data science product for educational and non-commercial purposes. The power of SAS Studio lies in its visual, point-and-click user interface, which generates SAS code. It is easier to learn SAS Studio than to learn R and Python to accomplish data cleaning, statistics, and visualization tasks. The book includes a case study analyzing the data required to predict the results of presidential elections in the state of Maine for 2016 and 2020. In addition to the presidential elections, the book provides real-life examples, including analyses of stock, oil, and gold prices, crime, marketing, and healthcare. You will see data science in action and how easily it can be performed using complicated tasks and visualizations in SAS Studio. You will learn, step by step, how to perform visualizations, including creating maps. In most cases, you will not need a line of code as you work with the SAS Studio graphical user interface. The book includes explanations of the code that SAS Studio generates automatically. You will learn how to edit this code to perform more complicated advanced tasks. What You Will Learn Become familiar with the SAS Studio IDE. How to create essential visualizations. Know the fundamental statistical analysis required in most data science and analytics reports. Clean the most common dataset problems Learn linear and logistic regression for data prediction and analysis. Write programs in SAS. How to analyze data and get insights from it for decision-making. Learn character, numeric, date, time, and datetime functions and typecasting. Who This Book Is For A general audience of people who are new to data science, students, and data analysts and scientists who are new to SAS. No prior programming or statistical knowledge is required.

Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner. Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity. Readers of the second edition of Bayesian Statistics and Marketing will also find: Discussion of Bayesian methods in text analysis and Machine Learning Updates throughout reflecting the latest research and applications Discussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here Extensive case studies throughout to link theory and practice Bayesian Statistics and Marketing is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.

Entity resolution is a key analytic technique that enables you to identify multiple data records that refer to the same real-world entity. With this hands-on guide, product managers, data analysts, and data scientists will learn how to add value to data by cleansing, analyzing, and resolving datasets using open source Python libraries and cloud APIs. Author Michael Shearer shows you how to scale up your data matching processes and improve the accuracy of your reconciliations. You'll be able to remove duplicate entries within a single source and join disparate data sources together when common keys aren't available. Using real-world data examples, this book helps you gain practical understanding to accelerate the delivery of real business value. With entity resolution, you'll build rich and comprehensive data assets that reveal relationships for marketing and risk management purposes, key to harnessing the full potential of ML and AI. This book covers: Challenges in deduplicating and joining datasets Extracting, cleansing, and preparing datasets for matching Text matching algorithms to identify equivalent entities Techniques for deduplicating and joining datasets at scale Matching datasets containing persons and organizations Evaluating data matches Optimizing and tuning data matching algorithms Entity resolution using cloud APIs Matching using privacy-enhancing technologies

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

Lead your demand planning process to excellence and deliver real value to your supply chain. In Demand Forecasting Best Practices you’ll learn how to: Lead your team to improve quality while reducing workload Properly define the objectives and granularity of your demand planning Use intelligent KPIs to track accuracy and bias Identify areas for process improvement Help planners and stakeholders add value Determine relevant data to collect and how best to collect it Utilize different statistical and machine learning models An expert demand forecaster can help an organization avoid overproduction, reduce waste, and optimize inventory levels for a real competitive advantage. Demand Forecasting Best Practices teaches you how to become that virtuoso demand forecaster. This one-of-a-kind guide reveals forecasting tools, metrics, models, and stakeholder management techniques for delivering more effective supply chains. Everything you learn has been proven and tested in a live business environment. Discover author Nicolas Vandeput’s original five step framework for demand planning excellence and learn how to tailor it to your own company’s needs. Illustrations and real-world examples make each concept easy to understand and easy to follow. You’ll soon be delivering accurate predictions that are driving major business value. About the Technology An expert demand forecaster can help an organization avoid overproduction, reduce waste, and optimize inventory levels for a real competitive advantage. This book teaches you how to become that virtuoso demand forecaster. About the Book Demand Forecasting Best Practices reveals forecasting tools, metrics, models, and stakeholder management techniques for managing your demand planning process efficiently and effectively. Everything you learn has been proven and tested in a live business environment. Discover author Nicolas Vandeput’s original five step framework for demand planning excellence and learn how to tailor it to your own company’s needs. Illustrations and real-world examples make each concept easy to understand and easy to follow. You’ll soon be delivering accurate predictions that are driving major business value. What's Inside Enhance forecasting quality while reducing team workload Utilize intelligent KPIs to track accuracy and bias Identify process areas for improvement Assist stakeholders in sales, marketing, and finance Optimize statistical and machine learning models About the Reader For demand planners, sales and operations managers, supply chain leaders, and data scientists. About the Author Nicolas Vandeput is a supply chain data scientist, the founder of consultancy company SupChains in 2016, and a teacher at CentraleSupélec, France. Quotes This new book continues to push the FVA mindset, illustrating practices that drive the efficiency and effectiveness of the business forecasting process. - Michael Gilliland, Editor-in-Chief, Foresight: Journal of Applied Forecasting A must-read for any SCM professional, data scientist, or business owner. It's practical, accessible, and packed with valuable insights. - Edouard Thieuleux, Founder of AbcSupplyChain An exceptional resource that covers everything from basic forecasting principles to advanced forecasting techniques using artificial intelligence and machine learning. The writing style is engaging, making complex concepts accessible to both beginners and experts. - Daniel Stanton, Mr. Supply Chain® Nicolas did it again! Demand Forecasting Best Practices provides practical and actionable advice for improving the demand planning process. - Professor Spyros Makridakis, The Makridakis Open Forecasting Center, Institute For the Future (IFF), University of Nicosia This book is now my companion on all of our planning and forecasting projects. A perfect foundation for implementation and also to recommend process improvements. - Werner Nindl, Chief Architect – CPM Practice Director, Pivotal Drive This author understands the nuances of forecasting, and is able to explain them well. - Burhan Ul Haq, Director of Products, Enablers Both broader and deeper than I expected. - Maxim Volgin, Quantitative Marketing Manager, KLM Great book with actionable insights. - Simon Tschöke, Head of Research, German Edge Cloud

Dive into the exciting world of data science with this practical introduction. Packed with essential skills and useful examples, Dive Into Data Science will show you how to obtain, analyze, and visualize data so you can leverage its power to solve common business challenges. With only a basic understanding of Python and high school math, you’ll be able to effortlessly work through the book and start implementing data science in your day-to-day work. From improving a bike sharing company to extracting data from websites and creating recommendation systems, you’ll discover how to find and use data-driven solutions to make business decisions. Topics covered include conducting exploratory data analysis, running A/B tests, performing binary classification using logistic regression models, and using machine learning algorithms. You’ll also learn how to: •Forecast consumer demand •Optimize marketing campaigns •Reduce customer attrition •Predict website traffic •Build recommendation systems With this practical guide at your fingertips, harness the power of programming, mathematical theory, and good old common sense to find data-driven solutions that make a difference. Don’t wait; dive right in!

In API Analytics for Product Managers, you will learn how to approach APIs as products to drive revenue and business growth. The book provides actionable insights on researching, strategizing, marketing, and evaluating the performance of APIs in SaaS contexts. What this Book will help me do Learn to develop long-term strategies for managing APIs as a product. Master the concepts of the API lifecycle and API maturity for better management. Understand and apply key metrics to measure activation, retention, and engagement of APIs. Design support models for APIs that ensure scalability and efficiency. Gain techniques for deriving actionable business insights from metrics analysis. Author(s) Deepa Goyal is an experienced product manager who specializes in API lifecycle management and analytics strategies. With years of industry experience, she has developed deep expertise in scaling and optimizing APIs to deliver business value. Her practical and results-oriented writing style makes complex topics accessible for professionals looking to enhance their API strategies. Who is it for? Ideal for product managers, engineers, and executives in SaaS companies looking to maximize the potential of APIs. This book is especially suited for individuals with foundational knowledge of APIs aiming to refine their analytical and strategic skills. Readers will gain actionable insights to track API performance effectively and implement metrics-driven decisions. It's a must-read for those focused on leveraging APIs for business growth.

Learn how to integrate data-driven methodologies and machine learning into your business decision-making processes with 'The Art of Data-Driven Business.' This comprehensive guide shows you how to apply Python-based machine learning techniques to real-world challenges, transforming your organization into an innovative and well-informed enterprise. What this Book will help me do Create professional-quality data visualizations using Python's seaborn library to derive business insights. Analyze customer behavior, including predicting churn, with machine learning techniques. Apply clustering algorithms to segment customers for targeted marketing campaigns. Utilize pandas effectively for pricing and sales analytics to optimize your pricing strategies. Forecast outcomes of promotional strategies to determine costs and benefits and maximize performance. Author(s) None Palacio is an experienced data scientist and educator who specializes in the application of machine learning to solve business problems. With extensive real-world industry experience, Palacio brings practical insights and methodologies to learners. Their teaching connects technical knowledge to actionable business strategies. Who is it for? This book is ideal for business professionals aiming to incorporate data science into their strategies and technical experts seeking to leverage machine learning for business scenarios. Beginners to Python can find foundational help, while data scientists will appreciate the focused practical applications. It's perfect for individuals seeking a strong data-driven perspective in marketing, sales, and customer management.

Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Rather than simply reporting what has happened, GA4's new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google developer expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get the guidance you need to implement them. You'll learn: How Google Cloud integrates with GA4 The potential use cases that GA4 integrations can enable Skills and resources needed to create GA4 integrations How much GA4 data capture is necessary to enable use cases The process of designing dataflows from strategy through data storage, modeling, and activation How to adapt the use cases to fit your business needs

Python is an ideal choice for accessing, manipulating, and gaining insights from data of all kinds. Python for Data Science introduces you to the Pythonic world of data analysis with a learn-by-doing approach rooted in practical examples and hands-on activities. Youâ??ll learn how to write Python code to obtain, transform, and analyze data, practicing state-of-the-art data processing techniques for use cases in business management, marketing, and decision support. You will discover Pythonâ??s rich set of built-in data structures for basic operations, as well as its robust ecosystem of open-source libraries for data science, including NumPy, pandas, scikit-learn, matplotlib, and more. Examples show how to load data in various formats, how to streamline, group, and aggregate data sets, and how to create charts, maps, and other visualizations. Later chapters go in-depth with demonstrations of real-world data applications, including using location data to power a taxi service, market basket analysis to identify items commonly purchased together, and machine learning to predict stock prices.

Text As Data: Combining qualitative and quantitative algorithms within the SAS system for accurate, effective and understandable text analytics The need for powerful, accurate and increasingly automatic text analysis software in modern information technology has dramatically increased. Fields as diverse as financial management, fraud and cybercrime prevention, Pharmaceutical R&D, social media marketing, customer care, and health services are implementing more comprehensive text-inclusive, analytics strategies. Text as Data: Computational Methods of Understanding Written Expression Using SAS presents an overview of text analytics and the critical role SAS software plays in combining linguistic and quantitative algorithms in the evolution of this dynamic field. Drawing on over two decades of experience in text analytics, authors Barry deVille and Gurpreet Singh Bawa examine the evolution of text mining and cloud-based solutions, and the development of SAS Visual Text Analytics. By integrating quantitative data and textual analysis with advanced computer learning principles, the authors demonstrate the combined advantages of SAS compared to standard approaches, and show how approaching text as qualitative data within a quantitative analytics framework produces more detailed, accurate, and explanatory results. Understand the role of linguistics, machine learning, and multiple data sources in the text analytics workflow Understand how a range of quantitative algorithms and data representations reflect contextual effects to shape meaning and understanding Access online data and code repositories, videos, tutorials, and case studies Learn how SAS extends quantitative algorithms to produce expanded text analytics capabilities Redefine text in terms of data for more accurate analysis This book offers a thorough introduction to the framework and dynamics of text analytics—and the underlying principles at work—and provides an in-depth examination of the interplay between qualitative-linguistic and quantitative, data-driven aspects of data analysis. The treatment begins with a discussion on expression parsing and detection and provides insight into the core principles and practices of text parsing, theme, and topic detection. It includes advanced topics such as contextual effects in numeric and textual data manipulation, fine-tuning text meaning and disambiguation. As the first resource to leverage the power of SAS for text analytics, Text as Data is an essential resource for SAS users and data scientists in any industry or academic application.

In 'Data Science for Marketing Analytics', you'll embark on a journey that integrates the power of data analytics with strategic marketing. With a focus on practical application, this guide walks you through using Python to analyze datasets, implement machine learning models, and derive data-driven insights. What this Book will help me do Gain expertise in cleaning, exploring, and visualizing marketing data using Python. Build machine learning models to predict customer behavior and sales outcomes. Leverage unsupervised learning techniques for effective customer segmentation. Compare and optimize predictive models using advanced evaluation methods. Master Python libraries like pandas and Matplotlib for data manipulation and visualization. Author(s) Mirza Rahim Baig, Gururajan Govindan, and Vishwesh Ravi Shrimali combine their extensive expertise in data analytics and marketing to bring you this comprehensive guide. Drawing from years of applying analytics in real-world marketing scenarios, they provide a hands-on approach to learning data science tools and techniques. Who is it for? This book is perfect for marketing professionals and analysts eager to harness the capabilities of Python to enhance their data-driven strategies. It is also ideal for data scientists looking to apply their skills in marketing across various roles. While a basic understanding of data analysis and Python will help, all key concepts are introduced comprehensively for beginners.

Discover a new, demand-centric framework for forecasting and demand planning In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy. The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You’ll also learn: How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies. Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.

A complete discussion of fundamental and advanced topics in Item Response Theory written by pioneers in the field In Item Response Theory, accomplished psychometricians Darrell Bock and Robert Gibbons deliver a comprehensive and up-to-date exploration of the theoretical foundations and applications of Item Response Theory (IRT). Covering both unidimensional and multidimensional IRT, as well as related adaptive test administration of previously calibrated item banks, the book addresses the growing need for understanding of this topic as the use of IRT spreads to other fields. The first book on the topic that offers a complete and unified treatment of its subject, Item Response Theory prepares researchers and students to understand and apply IRT and multidimensional IRT to fields like education, mental health and marketing. Accessible to first year-graduate students with a foundation in the behavioral or social sciences, basic statistics, and generalized linear models, the book walks readers through everything from the logic of IRT to cutting edge applications of the technique. Readers will also benefit from the inclusion of: • A thorough introduction to the foundations of Item Response Theory, including its logic and origins, model-based measurement, psychological scaling, and classical test theory • An exploration of selected mathematical and statistical results, including points, point sets, and set operations, probability, sampling, and joint, conditional, and marginal probability • Discussions of unidimensional and multidimensional IRT models, including item parameter estimation with binary and polytomous data • Analysis of dimensionality, differential item functioning, and multiple group IRT Perfect for graduate students and researchers studying and working with psychometrics in psychology, quantitative psychology, educational measurement, marketing, and statistics, Item Response Theory will also benefit researchers interested in patient reported outcomes in health research.

Use JSON theme files to standardize the look of Power BI dashboards and reports. This book shows how you can create theme files using the Power BI Desktop application to define high-level formatting attributes for dashboards as well as how to tailor detailed formatting specifications for individual dashboard elements in JSON files. Standardize the look of your dashboards and apply formatting consistently over all your reports. The techniques in this book provide you with tight control over the presentation of all aspects of the Power BI dashboards and reports that you create. Power BI theme files use JSON (JavaScript Object Notation) as their structure, so the book includes a brief introduction to JSON as well as how it applies to Power BI themes. The book further includes a complete reference to all the current formatting definitions and JSON structures that are at your disposal for creating JSON theme files. Finally, the book includes dozens of theme files, from the simple to the most complex, that you can adopt and adapt to suit your own requirements. What You Will Learn Produce designer output without manually formatting every individual visual in a Power BI dashboard Standardize presentation for families of dashboard types Switch presentation styles in a couple of clicks Save dozens, or hundreds, of hours laboriously formatting dashboards Define enterprise-wide presentation standards Retroactively apply standard styles to existing dashboards Who This Book Is For Power BI users who want to save time by defining standardized formatting for their dashboards and reports, IT professionals who want to create corporate standards of dashboard presentation, and marketing and communication specialists who want to set organizational standards for dashboard delivery

Using data science in order to solve a problem requires a scientific mindset more than coding skills. Data Science for Supply Chain Forecasting, Second Edition contends that a true scientific method which includes experimentation, observation, and constant questioning must be applied to supply chains to achieve excellence in demand forecasting. This second edition adds more than 45 percent extra content with four new chapters including an introduction to neural networks and the forecast value added framework. Part I focuses on statistical "traditional" models, Part II, on machine learning, and the all-new Part III discusses demand forecasting process management. The various chapters focus on both forecast models and new concepts such as metrics, underfitting, overfitting, outliers, feature optimization, and external demand drivers. The book is replete with do-it-yourself sections with implementations provided in Python (and Excel for the statistical models) to show the readers how to apply these models themselves. This hands-on book, covering the entire range of forecasting—from the basics all the way to leading-edge models—will benefit supply chain practitioners, forecasters, and analysts looking to go the extra mile with demand forecasting. Events around the book Link to a De Gruyter Online Event in which the author Nicolas Vandeput together with Stefan de Kok, supply chain innovator and CEO of Wahupa; Spyros Makridakis, professor at the University of Nicosia and director of the Institute For the Future (IFF); and Edouard Thieuleux, founder of AbcSupplyChain, discuss the general issues and challenges of demand forecasting and provide insights into best practices (process, models) and discussing how data science and machine learning impact those forecasts. The event will be moderated by Michael Gilliland, marketing manager for SAS forecasting software: https://youtu.be/1rXjXcabW2s

Google Data Studio is becoming a go-to tool in the analytics community. All business roles across the industry benefit from foundational knowledge of this now-essential technology, and Google Data Studio for Beginners is here to provide it. Release your locked-up data and turn it into beautiful, actionable, and shareable reports that can be consumed by experts and novices alike. Authors Grant Kemp and Gerry White begin by walking you through the basics, such how to create simple dashboards and interactive visualizations. As you progress through Google Data Studio for Beginners, you will build up the knowledge necessary to blend multiple data sources and create comprehensive marketing dashboards. Some intermediate features such as calculated fields, cleaning up data, and data blending to build powerhouse reports are featured as well. Presenting your data in client-ready, digestible forms is a key factor that many find to be a roadblock, and this book will help strengthen this essential skill in your organization. Centralizing the power from sources such as Google Analytics, online surveys, and a multitude of other popular data management tools puts you as a business leader and analyzer ahead of the rest. Your team as a whole will benefit from Google Data Studio for Beginners, because by using these tools, teams can collaboratively work on data to build their understanding and turn their data into action. Data Studio is quickly solidifying itself as the industry standard, and you don’t want to miss this essential guide for excelling in it. What You Will Learn Combine various data sources to create great looking and actionable visualizations Reuse and modify other dashboards that have been created by industry pros Use intermediate features such as calculated fields and data blending to build powerhouse reports Who This Book Is For Users looking to learn Google Analytics, SEO professionals, digital marketers, and other business professionals who want to mine their data into an actionable dashboard.

Do you want to create data analysis reports without writing a line of code? This book introduces SAS Studio, a free data science web browser-based product for educational and non-commercial purposes. The power of SAS Studio comes from its visual point-and-click user interface that generates SAS code. It is easier to learn SAS Studio than to learn R and Python to accomplish data cleaning, statistics, and visualization tasks. The book includes a case study about analyzing the data required for predicting the results of presidential elections in the state of Maine for 2016 and 2020. In addition to the presidential elections, the book provides real-life examples including analyzing stocks, oil and gold prices, crime, marketing, and healthcare. You will see data science in action and how easy it is to perform complicated tasks and visualizations in SAS Studio.You will learn, step-by-step, how to do visualizations, including maps. In most cases, you will not need a line of code as you work with the SAS Studio graphical user interface. The book includes explanations of the code that SAS Studio generates automatically. You will learn how to edit this code to perform more complicated advanced tasks. The book introduces you to multiple SAS products such as SAS Viya, SAS Analytics, and SAS Visual Statistics. What You Will Learn Become familiar with SAS Studio IDE Understand essential visualizations Know the fundamental statistical analysis required in most data science and analytics reports Clean the most common data set problems Use linear progression for data prediction Write programs in SAS Get introduced to SAS-Viya, which is more potent than SAS studio Who This Book Is For A general audience of people who are new to data science, students, and data analysts and scientists who are experiencedbut new to SAS. No programming or in-depth statistics knowledge is needed.

Practical Data Science with R, Second Edition takes a practice-oriented approach to explaining basic principles in the ever expanding field of data science. You’ll jump right to real-world use cases as you apply the R programming language and statistical analysis techniques to carefully explained examples based in marketing, business intelligence, and decision support. About the Technology Evidence-based decisions are crucial to success. Applying the right data analysis techniques to your carefully curated business data helps you make accurate predictions, identify trends, and spot trouble in advance. The R data analysis platform provides the tools you need to tackle day-to-day data analysis and machine learning tasks efficiently and effectively. About the Book Practical Data Science with R, Second Edition is a task-based tutorial that leads readers through dozens of useful, data analysis practices using the R language. By concentrating on the most important tasks you’ll face on the job, this friendly guide is comfortable both for business analysts and data scientists. Because data is only useful if it can be understood, you’ll also find fantastic tips for organizing and presenting data in tables, as well as snappy visualizations. What's Inside Statistical analysis for business pros Effective data presentation The most useful R tools Interpreting complicated predictive models About the Reader You’ll need to be comfortable with basic statistics and have an introductory knowledge of R or another high-level programming language. About the Authors Nina Zumel and John Mount founded a San Francisco–based data science consulting firm. Both hold PhDs from Carnegie Mellon University and blog on statistics, probability, and computer science. Quotes Full of useful shared experience and practical advice. Highly recommended. - From the Foreword by Jeremy Howard and Rachel Thomas Great examples and an informative walk-through of the data science process. - David Meza, NASA Offers interesting perspectives that cover many aspects of practical data science; a good reference. - Pascal Barbedor, BL SET R you ready to get data science done the right way? - Taylor Dolezal, Disney Studios