Madhive built their ad analytics and bidding infrastructure using databases and batch pipelines. When the pipeline lag got too long to bid effectively, they rebuilt from scratch with Google Cloud’s Managed Service for Apache Kafka. Join this session to learn about Madhive’s journey and dive deep into how the service works, how it can help you build streaming systems quickly and securely, and what migration looks like. This session is relevant for Kafka administrators and architects building event-sourcing platforms or event-driven systems.

Leveraging real-time data in AI and machine learning (ML) can give you a competitive edge. This session explores how Shopify and Palo Alto Networks leverage real-time data and AI with BigQuery and Dataflow ML to transform customer experiences and drive innovation. Discover how these companies collect, process, and analyze real-time data to achieve significant business outcomes, and learn how to apply similar strategies in your organization.