You use APIs and third-party services to automate the extraction of data from a web analytics tool. But what about automating the sending of data too? In this hands-on talk, Damion shows you how to use services like IFTTT and Zapier to augment the clickstream with context.

How data is ruining your brand by winning the battle but losing the war for knowing the customer and enhancing their experience.

Let's be blunt: the way most practitioners and consultants approach digital analytics is defunct and in need of a radical overhaul. We were expected to dive in the depth of an ocean of data and find the "precious"? - the one and unique golden nugget of wisdom that would transform the organization. We've been told to "get executive sponsorship" and our goal should be to get a seat at the "grown up" table of management. In a nice echo chamber marketers despised IT and gave themselves pat on the back reinforcing the idea they were destined to become the CTOs, CMOs and CEOs of the future. Seriously? How is it going for you?

A lot of APIs - both free and paid - can be used to enrich data tracked in web analytics products and this could also include your own created internal APIs to access relevant data, reacting to realtime interactions of your users as they browse. This session dives into some practical examples of doing just that, using R and tag management systems in connection with generally used web technologies.

At Superweek we all love data. Some of us analyze marketing campaigns and some analyze SEO; some play with statistics and some play with visual tools; some discuss ethical challenges and some ask technical questions. But we all love data and believe it can help other people. In this presentation I will discuss why and how we should use our love and skills to make an impact not just on businesses but also in our communities and society in general.

The advancements in data and machine learning have resulted in some fascinating results. We will explore some exciting recent projects that are using Google Cloud and the open source library TensorFlow with the aim to inspire you to build things you may have thought were not possible.