Data Observability is the new frontier of modern data management. Leading enterprises rely on Acceldata to ensure data quality, streamline operations, optimize costs, and maintain compliance. Join us to discover how to implement Enterprise Data Observability across on-prem and cloud environments, creating a single source of truth for data leaders, engineers, scientists, and business users. Learn from a seasoned industry expert who has successfully operationalized data governance at petabyte scale and delivers reliable data for AI and analytics initiatives.

Hear how JCDecaux, the market leader in out-of-home advertising, utilize advanced analytics to drive brand growth and maximize marketing ROI for clients.

You’ll learn how JCDecaux:

• Drive sales uplift: Use Alteryx to analyse data from Nielsen to drive +18% sales uplift for advertisers near Tesco and Waitrose stores, with an 80% reduction in analysis time.

• Boost ROI: Enhance marketing mix modelling accuracy, resulting in +42% ROI for out of home campaigns

• Leverage AI tools: To identify patterns in marketing results data, optimize results in real time and make more strategic budget decisions.

• Increase brand awareness: Use data to measure the impact of out of home advertising across different geographies, resulting in +19% brand awareness uplift

As generative AI ramps up, there is a new urgency for database and analytics modernisation as the most popular and impactful AI innovations can be found in the cloud. Learn how to build a modern, cloud-based data foundation for data-driven applications, real-time analytics, and high-performance, immersive gen AI experiences.

This talk will explore a platform strategy that emphasizes the decentralization of data and analytics, aiming to achieve an optimal balance between autonomy and governance, thereby increasing iteration and innovation speed while ensuring compliance with regulations. Attendees will learn how to support the entire data product lifecycle, enabling teams to operate independently while adhering to governance and architectural standards. 

The discussion will highlight the following key areas:

1. Autonomy and Innovation: How decentralized data platforms empower teams to innovate faster by reducing dependencies and bottlenecks. Examples of successful implementations will be provided, illustrating how autonomy can lead to increased iteration and innovation speed.

2. Governance and Compliance: Strategies for maintaining robust governance frameworks that ensure data quality, security, and compliance with regulations such as GDPR and HIPAA. The talk will cover tools and best practices for monitoring and enforcing compliance in a decentralized environment.

3. Data Product lifecycle: A comprehensive approach to supporting the data product lifecycle, from data product prototyping to the data product operations, monitoring and change management. 

4. Adoption: Real-world scenarios where organizations have navigated the trade-offs between autonomy and governance, creating the right condition for platform adoption.

Join us as we dive deep into the world of spatial analytics and discover how to leverage location data to its fullest potential. Whether you're working with massive datasets in a Spark environment, harnessing the power of cloud data warehouses like Snowflake, Redshift, or BigQuery, or analysing live data feeds in real time, this session will equip you with the tools and knowledge to:

• Uncover hidden patterns and trends in your data that traditional analytics might miss.

• Gain a deeper understanding of your customers and their behaviours.

• Optimise operations and improve efficiency.

• Make data-driven decisions with confidence.

Don't miss this opportunity to learn how spatial analytics can revolutionise your data platform and drive your business forward.

Like many large businesses Maersk relies on a centrally managed Data Lake to deliver customer insights and business reports. But in today's fast-paced business environment, timely and accurate decision-making relies heavily on the ability to access and analyse data at will. Opening up your Data Lake and allowing business users the ability to query the data directly, could bring major benefits; but also brings with it technical and security challenges. 

Join Graham and Julian as they explore how Maersk has used Dremio software to deliver Self Service Analytics and their checklist of the essential ‘must have’ technical capabilities.

Logical representations of data rather than a deep technical understanding of a database or dataset are key for the democratisation of, and ease of access to, data going forward. In this session, Steve will give his thoughts on what is driving this need and how organisations can approach it in a pragmatic way, focusing on the links between good data governance, good data tech, good data analytics and ultimately good data-led decision making.

As Generative AI continues to revolutionize industries, having high-quality, well-prepared data has never been more crucial. In this session, Emma McGrattan, SVP of Engineering & Product at Actian, and Guillaume Bodet, CPTO at Zeenea, will explore how Zeenea's cutting-edge Data Discovery Platform, now part of Actian, is poised to play a pivotal role in achieving data readiness for GenAI. Attendees will discover how Zeenea’s metadata management solutions, including its comprehensive data catalog, lineage insights, quality index, business glossary, and data marketplace, empower organizations to truly know and trust their data. Join us to learn how to leverage these tools to mitigate risks, ensure compliance, and confidently unlock the full potential of GenAI in your organization. Don’t miss this opportunity to prepare your data for the next wave of AI innovation! Speaker Bios: Emma McGrattan, SVP of Engineering & Product, Actian Emma is SVP of Engineering and Product at Actian leading global research and development. She is a recognized authority in data management and analytics technologies and holds multiple patents. Emma has over two decades of experience leading a global software development organization focused on innovation in high-performance analytics, data management, integration, and application development technologies. Prior to joining Actian, Emma was Vice President for Ingres at Computer Associates. Educated in Ireland, Emma holds a Bachelor of Electrical Engineering degree from Dublin City University.

In this short presentation, Big Data LDN Conference Chairman and Europe’s leading IT Industry Analyst in Data Management and Analytics, Mike Ferguson, will welcome everyone to Big Data LDN 2024. He will also summarise where companies are in data, analytics and AI in 2024, what the key challenges and trends are, how are these trends impacting on how companies build a data-driven enterprise and where you can find out more about these at the show.