talk-data.com

This hands on session will walk you through the details of the Enhanced Ecommerce data model, provide guidance for how to implement the tracking, and walk users through how to use the new reports to gain actionable insights to improve ecommerce performance.

Are you using some event tracking to learn more about your visitors? Good. How about using Enhanced Ecommerce and the Page Visibility API to analyze content engagement? No? Simo will walk you through these advanced use cases, and provide you with a number of tools and resources you can use to think outside the box when using Google Analytics and Google Tag Manager. Inspiration is guaranteed.

Predicting product's demand based on user's different action & restructure the merchandise & pricing based on it.Measure different action which occurs between users & product (i.e. add to cart,prod view, etc) & build a mapping to identify high value product for large group of user.

Mobile is still growing very fast and some webmasters are ignoring this, but at Google we are focusing more and more on mobile because we think it's one of the most important topics at the moment. With this presentation we introduced at SMX East new concepts to mobile optimization, such as mobile-readiness and host load, concepts that make mobile optimization techniques more transparent. We're going to disambiguate these terms and cover a few more to help you create for your users a great mobile experience!

How do you stand out when the pressure is there to quickly succeed? Will analytics truly help? In this session you will be taken through the process of creating your online business while effectively and efficiently getting it to the people who care.

Imagine you've seen the hottest woman in the entire universe. And you've made fantastic efforts and convinced her to give you her phone number. But, how can you score if you don't bother calling her? That's the trap when you try to improve the performance of a website by only observing data, patterns, anomalies, etc. In this session I'll show some real case studies about some websites that scored by mixing qualitative & quantitative data, persuasion and real- time personalization.

How do you use attribution models to evaluate your traffic sources and your marketing strategy? In this session Jacob will look into a few cases where different models give different results. There will also be focus on AdWords and how to evaluate the performance based on attribution models.

Conversion rate is significantly over hyped metric that so many ecommerce experts just focus because there is so much news, media, articles, tools, experts around it. If you think the current situation as one of the wave in revenue optimization, there are important waves starting in e- commerce optimization that easily get unnoticed. Ravi will discuss Roshoman effect in current ecommerce industry and show us why he believes conversion rate is overhyped metric. Further Ravi will also explain what are the waves of ecommerce optimization & how they currently shape the future opportunities.

Learn from both big wins and big mistakes of the past year in working on data models to provide user centric and cross- device reports. Maintaining an implementation is hard enough on web or app alone, but the reward of tracking all your users experience is well-worth the significant effort it takes. Cross-Device done right is so much more than just User IDs.

We’ve come a long way from counting pageviews and cookies. We can now instrument our sites (or our apps and whatever else) in ever more complex ways, and if we push the limits of the technology we can even try to track people across different devices. But the technological challenges are difficult and the end results still fit into the original model of measurements based around where people came from, what material they viewed and whether they ‘converted’. We focus on technology when we’re trying to understand human behaviour. This presentation is about pulling together all the clues we can get about the experience of the people who make up the ‘traffic’ on our sites. If we can understand what they want to do, why they want to do it and how this is relevant to a journey towards our final conversion, then we can help optimise the process. This is not about people how people get to our sites, this is about why they came and what they do.

Advent of hybrid JS-LD structured markup: Terminator theme. +++ Transition to the training day on Friday.

Analytics dashboards are the new craze with fancy interactive visuals and an inferno of data. But they often lack the most fundamental, crucial and simple element. They are not actionable. Enjoy a walkthrough some very delightful and beautifully worthless dashboards as well as some ugly efficient wonders of insights - and learn how to tell the difference.

In all the excitement around Big Data and Analytics, even savvy users of business intelligence can get a bit confused about how and when to use A/B Testing, Predictive Analytics, and Personalization to optimize. But optimizing isn’t about choosing which tool to use: Optimizing is about making decisions. The digital environment gives us an opportunity to make these marketing decisions at scale. In this session we’ll discuss how to bring these tools together to make better decisions, we’ll also touch on how machine learning can help us automate the process to free up analytics teams to focus on the higher value problems.

Cure for analytics insanity: the definition of insanity is doing the same thing over and over again and expecting different results. That’s what web analytics have been doing for years as data collection becomes easier and quality solutions become less expensive. Instead of focusing on your business strategy and fitting the tool to our needs, we have done the opposite; developing strategies based on what is easy to measure in our tools of choice. This session will teach us how to cure that analytics insanity by taking a strategy first approach to analytics.