Stop struggling to unlock the transformative power of AI. This session flips the script, revealing how your existing Kubernetes expertise is your greatest advantage. We'll demonstrate how Google Kubernetes Engine (GKE) provides the foundation for building scalable, custom AI platforms - empowering you to take control of your AI strategy. Forget starting from scratch; leverage existing skills to architect and deploy AI solutions for your unique needs. Discover how industry leaders like Spotify are harnessing GKE to fuel responsible innovation, and gain the insights to transform your Kubernetes knowledge into your ultimate AI superpower.

This session demonstrates how BigQuery ML connects all your data to cutting-edge AI using familiar SQL. Learn practical steps to build, train, and deploy machine learning (ML) models for predictive analytics directly in BigQuery while minimizing complexity and data movement. Discover ways to perform tasks such as sentiment analysis, audio transcription, and document classification with the latest models from Gemini, Claude, Llama, and others directly in BigQuery without the need for advanced Python or specialized ML skills.

Applications of the future require a database that transcends historical paradigms. They require advanced in-database capabilities like Graph RAG, vector and full-text search without compromising on critical database properties of compliance, scale, and availability. In this talk, you'll learn how Spanner's native search and interoperable multi-model capabilities enable your developers to build intelligent, global applications on a single, zero-ETL (extract, transform, and load) data platform.

Companies in the fiercely competitive gaming landscape face constant pressure to create engaging and ever-evolving player experiences. Generative AI can help game developers craft more dynamic, personalized gameplay while reducing time to market. Major game studios are leveraging Google Cloud’s cutting-edge AI capabilities to create immersive player experiences, personalized chatbots, dynamic character interactions, and user-generated content. We’ll show you how you can use Google Kubernetes Engine to easily integrate gen AI with game servers.

Hear how generative media is enabling organizations to uplevel their content workflows and provide new and exciting features at scale. With Imagen and Veo integration, users of all skill levels are producing high quality visuals in a fraction of the time. Learn from companies L’Oreal and Honor on how their enterprises have provided access to AI-powered creative tools to their employees and customers and have delivered real business impact as a result.

Agencies are applying cutting-edge technology to safeguard communities and resources, bolster emergency management, and streamline disaster response efforts. Learn how AI, predictive capabilities, real-time data analysis, and a modernized IT infrastructure can be used to build a more resilient future.

The cloud is more than infrastructure – it’s a catalyst for content innovation in the media and entertainment industry. This session explores how companies are using cloud capabilities to streamline and optimize workflows to drive business outcomes. Join us to discover how the cloud is powering the next generation of content creation and distribution, unlocking the full potential of your valuable media assets.

Learn how Equifax is driving productivity gains by adopting Gemini & Google Workspace. We’ll cover their strategic migration from Microsoft to Workspace, which set the foundation for seamless generative AI. This session highlights their Gemini pilot for 1,000 users, focusing on practical strategies for change management & maximizing user adoption. We’ll share how Equifax empowered employees with prompt engineering & tailored use case training, offering a replicable model for organizations.

This Session is hosted by a Google Cloud Next Sponsor.
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PostgreSQL is one of the most popular open source databases for application development.  Furthermore, native support for vector search makes PostgreSQL an excellent choice for generative AI app development too. Learn why Google Cloud is the best place for your PostgreSQL workloads across Cloud SQL, AlloyDB and Spanner database offerings. Also hear from Salesloft about their journey to Google Cloud and how they chose which database service to select for their workloads.

See a live demo on how Dialpad streamlines communications and extracts real-time insights from business conversations. Our Ai-powered customer communications platform seamlessly combines contact center and sales-related functionality with voice, video, and messaging, empowering organizations to build stronger customer relationships. Come see how features, such as Ai CSAT, Ai Recaps, and Ai Playbooks, can transform your business outcomes.

This Session is hosted by a Google Cloud Next Sponsor.
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The future of AI is at the edge and edge inferencing is transforming industries. The power of an AI-ready data center, connected to Google Cloud, optimizes edge AI by bringing AI processing closer to all types of data sources for unprecedented speed and efficiency, enabling real-time insights. Success relies on low latency and high-performance physical infrastructure; Equinix's global network of 260+ AI-ready data centers in 73 metros securely connects clouds to customers, partners, and service providers to accelerate AI deployments.

This Session is hosted by a Google Cloud Next Sponsor.
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Always wanted to get started with open source LLMs? Meta's Llama models are among the most popular and best performing in the world – and you can find them in Vertex Model Garden. In this session, we'll cover everything you need to know about working with Llama models on Vertex, from prompting best practices to choosing the best deployment method for your use case. With practical demos and real-world examples, discover how Llama can power your startup.

**Please bring your laptop to get the most out of this hands-on session**

Distributed computing for ML is hard. JAX makes it easy (with TPUs & GPUs). Come share your experiences with JAX so we can all learn when JAX is the easy answer and when you should be looking for alternatives.

In the ongoing battle against cyberthreats, AI can unlock new levels of efficiency, accuracy, and proactive defense. In this session, a Google Security Operations customer will delve into practical use cases where AI is already delivering tangible benefits to security teams. We’ll also introduce new capabilities designed to automatically triage and analyze alerts. Join us to learn how you can put Gemini to work to enable more precise threat detection and faster incident response in your environment.

AlloyDB for PostgreSQL is Google Cloud’s high-performance, PostgreSQL-compatible database service for your demanding online transaction processing (OLTP), hybrid transactional and analytical, and generative AI applications. In this session, we’ll cover what’s new with AlloyDB, including critical enterprise features across performance, availability, ease of use, and more. You’ll also learn how customers are quickly migrating to AlloyDB with Database Migration Service and how they’ve successfully scaled their workloads with AlloyDB, saving money while doing so.

KPMG LLP is driving the AI-powered trend of software disintermediation using Google Vertex AI and Gemini. Together with a leading commercial banking system, KPMG developed an AI Advisor and Agent that interacts directly with the system of record, eliminating the need for employees to navigate complex screen chains. The concept, applicable across industries, can significantly reduce direct fees and employee costs. Join us to explore the implications of a future where AI Agents streamline system interactions and enhance operational efficiency.

This Session is hosted by a Google Cloud Next Sponsor.
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We will delve into the practical applications of AI-assisted coding within a large organization, highlighting the specific ways Ulta Beauty's developers are utilizing Gemini Code Assist to streamline workflows. Understand how Ulta successfully gained buy-in from both management and engineering teams by demonstrating the tool's value and addressing potential concerns. Learn about Ulta's thoughtful approach to integrating new AI technologies while prioritizing security, responsible usage, and alignment with existing development processes. 

Build, deploy, and monetize AI agents on Google Cloud. This session covers the full lifecycle — development on Vertex AI, packaging, publishing, and commercialization on Google Cloud Marketplace, deployment on GKE etc., and customer access, including via Google Agentspace. We'll demonstrate leveraging the Google Cloud partner ecosystem to build enterprise-grade agents.

This session will demonstrate how AMD EPYC™ powered Google Cloud instances can transform your IT strategy — whether you are leveraging them for general IT, line-of-business, or high-performance computing (HPC) workloads. Join us to delve into the specifications of the latest Google Cloud VMs built on AMD technology. Learn how these advanced instances deliver unparalleled performance for your investment while we demonstrate how to structure your Google Cloud deployment for optimal efficiency and performance.

This Session is hosted by a Google Cloud Next Sponsor.
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Join this session for a discussion on how Replit is using Claude on Google Cloud's Vertex AI to transform software development. Learn how Replit enables anyone to build and deploy production-ready applications from any device, what made Claude the ideal AI partner for their mission, and how this collaboration is empowering the next billion software creators globally.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.