This talk explores AI agents as the next step beyond prompt‑by‑prompt assistants. Modern AI agents use large language models plus planning, tool‑calling, and memory to execute multi‑step workflows, not just answer isolated questions. The session explains, in accessible terms, what makes something an “agent” rather than a simple chatbot: the ability to decompose tasks, call APIs or tools, and maintain context over time. It then surveys real use cases, from automating repetitive knowledge‑work tasks to orchestrating complex enterprise workflows that blend human decisions with autonomous actions. For the technical audience, the talk briefly outlines typical agent architectures and how they integrate with RAG, vector search, and existing backend services. For everyone else, it focuses on capabilities, limitations, and where AI agents are realistically being used in 2025. Attendees will understand what AI agents can and cannot do today, and how they differ from the hype.
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We admire LLMs for speed and quality, but technology alone doesn’t differentiate. Context does. Generic tools solve generic problems; your cloud infrastructure, cost models, and optimization workflows are specific to your organisation. This talk shows how AI, tuned to your context, delivers value that used to require bespoke development. Unlike static tools or dedicated teams, AI evolves with your environment in real time, both a blessing and a curse for the needs of Financial Services.
As AI agents take on complex real-world tasks, ensuring they act safely and responsibly is critical. In this session, learn how Amazon Bedrock AgentCore helps you build trustworthy agents through fine-grained policy enforcement, identity-aware authorization, and runtime isolation. See how these capabilities work together to prevent unauthorized actions, protect sensitive data, and secure agent-to-tool interactions—all with millisecond-latency policy controls and built-in observability. Walk away with practical patterns to make safety, governance, and compliance a native part of your agent architecture—so your agents consistently do the right thing, the right way.
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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
AWSreInvent #AWSreInvent2025 #AWS
Most organisations don't struggle with change because of strategy or technology, they struggle because change is fundamentally human. In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks with Sunil Kumar, Chief Transformation Officer, to explore why transformation so often stalls and what leaders can do to make it stick. Drawing on more than 26 years working across airlines, telecoms, finance and FMCG, Sunil explains why context, such as geopolitics, customer behaviour, industry shifts and internal culture, is the deciding factor in how change lands. When leaders ignore that context, resistance and fatigue follow. Jason and Sunil discuss the human realities behind change, including: Why people naturally resist it How values and beliefs influence adoption Why narrative and excitement matter more than familiar project metrics Sunil also shares his practical "push, pull, connect" model for building momentum and why adoption, not go-live, should be the true measure of success. 🎧 Listen to the full episode now Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.
Learn how organizations are modernizing their data architectures using the next generation of Amazon SageMaker to create AI-ready data platforms. This session covers how to design and build modern data architectures that enable both innovation and control, examining real-world patterns for data lake consolidation, cross-account governance, and AI integration. This session is ideal for enterprise architects and technical leaders planning large-scale architectural transformations to support their AI/ML initiatives.
Learn more: More AWS events: https://go.aws/3kss9CP
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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
AWSreInvent #AWSreInvent2025 #AWS
Join this session to learn about the latest capabilities in Amazon SageMaker Catalog that help organizations govern data and AI more effectively. We will walk through new features that make it easier to discover, govern, and securely share structured and unstructured data, models, business intelligence dashboards, and applications. You’ll hear how customers are using these capabilities to improve data discovery and access, streamline compliance, and support AI initiatives.
Learn more: More AWS events: https://go.aws/3kss9CP
Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4
ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
AWSreInvent #AWSreInvent2025 #AWS
Learn the latest in data and AI development with the next generation of Amazon SageMaker. In this session, we'll cover new innovations that are transforming how enterprises build, deploy, and scale analytics and AI. Dive deep into the features of SageMaker Unified Studio, discover the latest catalog capabilities, and see how our lakehouse architecture is breaking down silos between data, analytics, and AI. From streamlined development experiences to enterprise-grade governance, you'll discover why Amazon SageMaker is the best place to to work with your data at AWS.
Learn more: More AWS events: https://go.aws/3kss9CP
Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4
ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
AWSreInvent #AWSreInvent2025 #AWS
In this lightning talk we show practical approaches for integrating AI agents and tools into your existing workflows, helping you boost productivity and innovation. We review real-world examples from engineering, marketing, and other key business functions. You'll gain insights into how you can find and leverage ready-to-use third-party tools and agents to accelerate and streamline your AI initiatives.
Learn more: More AWS events: https://go.aws/3kss9CP
Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4
ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
AWSreInvent #AWSreInvent2025 #AWS
Learn how to build efficient generative AI solutions using AWS services like SageMaker and Bedrock. We'll explore practical optimization techniques including quantization and pruning, along with cost-saving infrastructure features such as spot instances and intelligent storage tiering. Discover how to leverage AWS's native capabilities to create high-performance AI solutions that are both environmentally conscious and budget-friendly.
Learn more: More AWS events: https://go.aws/3kss9CP
Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4
ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
AWSreInvent #AWSreInvent2025 #AWS
Discover how Amazon OpenSearch Service is evolving beyond traditional search and analytics to power next-generation observability. We'll showcase how organizations can reduce operational costs by modernizing their observability stack using OpenTelemetry, OpenSearch, S3, and CloudWatch. We'll demonstrate building sophisticated observability solutions that combine OpenSearch's real-time analytics with AI-powered insights using Amazon Q.
Learn more: More AWS events: https://go.aws/3kss9CP
Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4
ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
AWSreInvent #AWSreInvent2025 #AWS
Dive into the journey of a foundation model on AWS Trainium, from distributed training to fine-tuning and deployment. This talk showcases how to optimize each of these stages using Neuron SDK. We'll demonstrate the use of the Neuron Profiler to pinpoint bottlenecks and guide you through writing and integrating Neuron Kernel Interface (NKI) kernels to achieve peak performance. Explore real-world examples of how organizations are leveraging these techniques to accelerate their AI workloads and reduce costs.
Learn more: More AWS events: https://go.aws/3kss9CP
Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4
ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
AWSreInvent #AWSreInvent2025 #AWS
Security teams face alert overload and compliance complexity. This code talk shows how to build AI-driven automation that transforms security operations. Through live coding demonstrations, we'll develop intelligent agents that process security events, analyze threats, and orchestrate automated responses. You'll learn to implement real-time detection systems, incident management workflows, and smart remediation patterns. Walk away with reusable code and architectural approaches for creating autonomous security systems that reduce noise and accelerate response times.
Learn more: More AWS events: https://go.aws/3kss9CP
Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4
ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
AWSreInvent #AWSreInvent2025 #AWS
Secure your expertise in the next wave of computing with this essential book, which provides a comprehensive guide to Edge AI, detailing its foundational concepts, deployment strategies, and real-world applications for revolutionizing performance and privacy across various industries. Edge AI has the potential to bring the computational power of AI algorithms closer to where data is generated, processed, and utilized. Traditionally, AI models are deployed in centralized cloud environments, leading to latency issues, bandwidth constraints, and privacy concerns. Edge AI addresses these limitations by enabling AI inference and decision-making directly on edge devices, such as smartphones, IoT sensors, and edge servers. Despite its challenges, edge AI presents numerous opportunities across various domains. From real-time health monitoring and predictive maintenance in industrial IoT to personalized recommendations in retail and immersive experiences in augmented reality, edge AI has the potential to revolutionize how we interact with technology. This book aims to provide a comprehensive exploration of edge AI, covering its foundational concepts, development frameworks, deployment strategies, security considerations, ethical implications, emerging trends, and real-world applications. This guide is essential for anyone pushing the boundaries to leverage edge computing for enhanced performance and efficiency. Readers will find this volume: Dives deep into the world of edge AI with a comprehensive exploration covering foundational concepts, development frameworks, deployment strategies, security considerations, ethical implications, governance frameworks, optimization techniques, and real-world applications; Offers practical guidance on implementing edge AI solutions effectively in various domains, including architecture design, development frameworks, deployment strategies, and optimization techniques; Explores concrete examples of edge AI applications across diverse domains such as healthcare, industrial IoT, smart cities, and autonomous systems, providing insights into how edge AI is revolutionizing industries and everyday life; Provides insights into emerging trends and technologies in the field of edge AI, including convergence with blockchain, augmented reality, virtual reality, autonomous systems, personalized experiences, and cybersecurity. Audience Researchers, AI experts, and industry professionals in the field of computer science, IT, and business management.
William Brennan shares how Blue Origin uses Agentic AI to accelerate space exploration and rocket development by democratizing AI adoption company-wide to reach their goal of enabling multiple rocket launches with one person.
Learn more about AWS events: https://go.aws/events
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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
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Vercel founder and CEO Guillermo Rauch presents the web's transformation from Pages to Agents. Vercel's AI Cloud provides "Self-Driving Infrastructure" built on AWS, enabling developers to focus on building applications.
Learn more about AWS events: https://go.aws/events
Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4
ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
AWSreInvent #AWSEvents
Many enterprises want to build a culture of AI innovation and manage it at scale. Learn how a leading financial institution implemented a unified data and AI platform with built-in governance to solve this challenge. Using the next generation of Amazon SageMaker, their petabyte-scale solution enables users to discover and access data in a cloud-native marketplace then build in a unified data and AI development environment. This session is ideal for data and platform leaders looking to balance self-service capabilities with robust governance to enable AI initiatives.
Learn more: More AWS events: https://go.aws/3kss9CP
Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4
ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
AWSreInvent #AWSreInvent2025 #AWS
Building trusted AI applications involves balancing innovation speed with risk management across an increasingly complex set of responsible AI dimensions, including privacy, security, robustness, fairness, safety, transparency, and explainability. Join this session to learn about the AWS Responsible AI Best Practices Framework and discover how Indeed built an intelligent risk management platform that embeds responsible AI across the AI lifecycle, enabling rapid product development while protecting millions of job seekers. Walk away with actionable strategies for implementing responsible AI practices in your own applications.
Learn more: More AWS events: https://go.aws/3kss9CP
Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4
ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
AWSreInvent #AWSreInvent2025 #AWS
Slack achieved 99% AI adoption by moving from experimentation to production-scale developer tools on Amazon Bedrock. Discover their journey deploying Claude Code and Cursor for accelerated development workflows, then building multi-agent systems with Strands Agents to automate escalation resolution at scale. Learn how Bedrock's Knowledge Bases and Guardrails enabled secure, governed AI deployment while custom MCP servers integrated internal tooling. Slack's approach combines developer acceleration with production agentic workflows, delivering measurable impact across PR throughput, code quality, and support automation. Walk away with practical patterns for scaling AI adoption in enterprise engineering organizations.
Learn more: More AWS events: https://go.aws/3kss9CP
Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4
ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
AWSreInvent #AWSreInvent2025 #AWS
Go deep into how AgentCore works under the hood. This technical deep-dive session breaks down the ReAct loop—how agents iteratively reason, plan, and perform tool calls to accomplish complex goals. Learn how context management, memory, and data grounding shape each reasoning step and response. Explore how AgentCore operationalizes this loop with modular services: Runtime for scalable execution, Gateway for dynamic tool and data access, Policy for deterministic controls, Observability for monitoring agent behavior, and Evaluations for continuous quality improvements. Understand how AgentCore’s architecture enables reliable, secure, and production-ready deployment of autonomous, data-driven AI agents.
Learn more: More AWS events: https://go.aws/3kss9CP
Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4
ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
AWSreInvent #AWSreInvent2025 #AWS
Learn how to optimize and deploy popular open-source models like Qwen3, GPT-OSS, and Llama4 using advanced inference engines such as vLLM on SageMaker. We'll explore key features including bidirectional streaming for audio and text applications, and share proven optimization techniques for inferencing. Through live demos, learn to boost performance with KV caching, intelligent routing, and autoscaling to maintain stability under varying loads. We'll demonstrate solutions for building Agentic workflows with SageMaker AI, LangChain, and Amazon Bedrock AgentCore integration and share best practices helping you confidently move from prototype to trusted AI experiences that delight users.
Learn more: More AWS events: https://go.aws/3kss9CP
Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4
ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.