Join us to learn how to design and deploy mission-critical applications on Google Cloud, with a focus on reliability. We’ll cover common deployment architectures for traditional enterprise and AI and machine learning apps, Google Cloud product capabilities to improve reliability, and best practices for high availability and disaster recovery. And a Google Cloud customer will share their journey of running mission-critical applications on Google Cloud, including key lessons learned and how those connect back to Google Cloud architectural guidance and best practices.

As GenAI grows more sophisticated, it's ever more important to ensure responsible AI. Learn how Priceline integrates guardrails to provide an additional layer of safety and control, effectively managing LLM outputs while maintaining ethical AI practices.

The explosive growth of artificial intelligence demands a paradigm shift in how we build and power its infrastructure. Join Urs Hölzle, Google Fellow, and Parthasarathy Ranganathan, VP, Engineering Fellow at Google Cloud, for a fireside chat exploring the critical intersection of intelligent infrastructure and sustainable energy.

They will delve into the challenges and opportunities of scaling AI, from the hardware powering massive models to the energy sources that fuel them. Discover how innovative approaches to infrastructure design and energy efficiency are shaping the future of AI, 25 years of cloud infrastructure design at Google, and what is coming for the next 25 years.

In this hands-on lab, you’ll build a practical Gmail add-on powered by Gemini and Vertex AI that performs sentiment analysis on your emails. Learn how to integrate powerful Natural Language Processing capabilities to automatically classify emails as positive, neutral, or negative. This tool will help you prioritize customer service responses, flag potentially sensitive messages, and streamline your email workflow for improved productivity.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Explore a future where AI agents from different platforms work together seamlessly. This session focuses on Salesforce and Google Cloud's partnership to develop a standardized approach for multi-agent communication and collaboration. Learn how agent interoperability between Salesforce Agentforce and Google Conversational Agents can handle complex customer interactions, ensuring smooth coordination. Join us to discover the latest advancements that enhance productivity and efficiency.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Learn about the latest developments in our integrated geospatial analytics capabilities from Google Maps Platform, Google Earth Engine, and BigQuery. Discover how our rich geospatial data, powerful cloud computing, and built-in AI tools make it easier for any professional to unlock insights, leading to faster, better decisions that drive business growth and sustainability. Find out how our customers are currently using geospatial analytics and Google Cloud infrastructure to improve their business and sustainability outcomes.

Maximize performance with innovations in Compute Engine. Come learn about the latest innovations and portfolio additions from Compute Engine. Learn about new virtual machines (VMs) that are purpose-built to deliver leadership performance for all your workloads, including AI and machine learning (ML), databases, enterprise applications, and network and security compliances. Understand how to pick the right VM. We’ll cover product capabilities, best practices, and announce exciting new products targeted at making it easy for you to operate your Compute Engine environment.

Join Kieren Jameson, Director of Google Cloud Learning Content, and Andrey Tapekha, Chief Technology Officer of Deutsche Bank North America, to explore the transformative power of creating a culture of continuous learning in the age of AI. This session delves into how building – and validating – skills can be a cornerstone for both individual career growth and organizational advancement. And it’s better for your return on investment (ROI) too: 73% of leaders and decision-makers report a revenue increase since engaging with Google’s learning services.

Discover how Nokia tackled the challenge of industrializing at scale and modernizing its infrastructure services with AI/GenAI. For decision-makers seeking bold AI adoption, this is a firsthand look at reshaping an organization with AI that delivers ROI. Learn how GenAI-infused runbooks enhance and optimize operations, increase business continuity, and unlock new revenue streams. This session outlines the journey, strategic choices, and a path that leads to breakthroughs that turn AI into real business impact.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join us to explore the unique value exchange between Google Cloud and the independent software vendor (ISV) ecosystem, highlighting the programs, initiatives, and incentives that empower startups to scale faster and drive top-line growth. Featuring success stories from leading AI innovators, this session shows how startups can transform their go-to-market strategies by partnering with Google Cloud.

In this spotlight, we will explore Google Cloud’s approach to getting started with generative AI and share examples of how organizations are putting generative AI into production with Google Cloud and creating AI Agent experiences for their customers, employees and partners. Join the session to learn about all our new announcements planned for the best foundation models, best agent building framework, and the most integrated agent space, come together to help you orchestrate a solid AI future for your organization.

In today’s data-driven world, enterprises are seeking scalable, cost-effective and high-performance cloud data warehouses to fuel their analytics and AI initiatives. BigQuery has emerged as a leading solution, attracting many organizations with its serverless architecture, powerful AI and machine learning (ML) capabilities, and a unified data and AI experience. Discover how Quest Diagnostics and Ford successfully migrated to BigQuery to improve efficiency and drive innovation, and learn about new tools to help streamline migrations to BigQuery.

This blog defines the governance requirements that streaming data pipelines must meet to make artificial intelligence/machine learning (AI/ML) initiatives successful. Published at: https://www.eckerson.com/articles/streaming-data-governance-three-must-have-requirements-to-support-ai-ml-innovation

Curious about the future of media creation? Explore the latest announcements and capabilities for Imagen, Veo, and Lyria, Google’s suite of generative AI media tools. Witness demonstrations of new features and discover how they can revolutionize your creative workflows.

Transform your marketing with generative AI. Join Google Cloud, Helene Ambiana, and other experts to learn actionable strategies to elevate campaigns, supercharge content, and deepen customer engagement. Gain a competitive edge in today’s digital landscape.

This talk explores practical strategies for creating effective AI agents. Drawing insights from recent research, this talk focuses on enhancing LLMs with tools, memory, and control mechanisms, transitioning from static workflows to dynamic, goal-driven systems. Learn how simplicity, thoughtful augmentation, and robust frameworks can lead to smarter, more reliable agents ready for real-world challenges.

Discover how to combine generative AI with knowledge graphs to create AI systems that understand causation and drive actionable insights. Through live demos, DoiT will explore how Spanner Graph enables long-term reasoning capabilities, moving beyond descriptive analytics to prescriptive AI that generates and adapts action plans. Discover patterns and strategies to build AI systems that go beyond “What happened?” to guide organizations toward their goals. Join DoiT for an inspirational talk to create better and more trustworthy AI recommendations.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Discover how the platform approach of Vertex AI streamlines the entire process of experimenting with and productionizing models – from model selection and customization to deployment. Join this session for demonstrations and practical applications of the new SDK, including “Help me write” in Vertex AI Studio, Prompt Optimizer, evaluation tools, data connection, and search grounding capabilities.

AI adoption is most successful with a clear strategy and implementation plan to help everyone in your organization do better work. Join us to learn how to set up centers of excellence, share best practices, and establish policies to help your teams move up the AI-adoption curve. Learn from some of our customers about how they’ve navigated this journey and successfully leveraged these powerful new tools to make an impact in their organizations.

Successful AI transformation requires more than technology. Discover how 66degrees’ Enterprise AI Blueprint has empowered organizations across industries to achieve measurable business outcomes with AI on Google Cloud. We’ll share effective strategies and methods for building a strong technical foundation, democratizing data and AI access through data supply chains, and deploying AI and agentic AI solutions across your business that drive return on investment (ROI) by focusing on revenue-enhancing customer experiences and operational cost savings.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.