Build intelligent search with Vertex AI Embeddings. This hands-on lab explores text and multimodal embeddings (images & video), showing you how to transform data into numerical representations for enhanced search. Learn to create a simple e-commerce search system that finds products based on text, images, and videos.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

This hands-on lab equips you with the practical skills to build and deploy a real-world AI-powered chat application leveraging the Gemini LLM APIs. You'll learn to containerize your application using Cloud Build, deploy it seamlessly to Cloud Run, and explore how to interact with the Gemini LLM to generate insightful responses. This hands-on experience will provide you with a solid foundation for developing engaging and interactive conversational applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

In this session, Fortinet and Google Cloud will jointly present on how Fortinet's AI-powered security solution integrated with Google Cloud's native security services can help organizations make better informed decisions, rapidly respond to threats, and save time on even the most complex tasks.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Gain unprecedented visibility into AI applications and threats with Palo Alto Networks AI-Runtime, now easily deployed with Google Packet Mirroring/Intercept. This session reveals how this powerful combination analyzes network traffic to discover both legitimate and malicious uses of AI, enabling proactive threat detection and rapid response. Learn how to simplify deployment, improve security posture, and stay ahead of the evolving AI threat landscape.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This session dives into how Google Workspace's AI-powered features can set you apart, drive customer success, and boost your bottom line. We'll explore how these innovative tools attract and retain customers, and how successful Gemini and Workspace deployments translate into service profitability. Discover the resources available to support your Workspace AI practice and walk away with actionable insights to elevate your customer experience and maximize revenue.

Take part in the new SOC Experience – a view into real-world attack scenarios. Learn about the latest hacker tactics and how Google equips cybersecurity teams with the data, AI, and scalable analytics to detect and remediate attacks.

Properly architecting your storage infrastructure for AI is critical for success. Snap will share some of their best practices, implementation tips, and success stories for AI workloads. This session dives deep into training, checkpointing, and serving recommendations, covering Cloud Storage FUSE, Anywhere Cache, and parallel file systems. Gain insights to optimize your AI infrastructure and unlock its full potential. Don’t miss this opportunity to learn from real-world examples and expert advice.

In this exclusive look at transforming business operations with AI-powered solutions, discover how GenAI is reshaping industries, from transportation and on-demand services to healthcare and manufacturing. Gain insights from the leaders, drivers, and decisions that paved the way to AI-powered success, as our moderated panel shares lessons to apply when preparing for the next stage of an organization’s journey

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Managing petabytes of Google Cloud storage objects? Attend this session to learn how the new Storage Intelligence product simplifies managing billions of objects across thousands of buckets. Leverage AI-driven insights to analyze cost, performance, security, and compliance – all through intuitive natural language queries. Quickly act on insights with bucket relocation and batch operations. Join us to uncover practical tools and exciting new features that can transform you into a Cloud Storage superhero.

Spanner isn't just a database, it's a globally distributed, strongly consistent and highly reliable database platform built for the complexities of modern AI-first applications. We'll explore how Spanner's multi-model capabilities, including advanced search and seamless integration with analytics, enable developers to build intelligent, globally accessible applications. We’ll dive into Spanner's underlying technology to simplify your database solutions and learn from real-world examples from Shopify and Palo Alto Networks.

Discover how urban planners have harnessed the power of geospatial systems and AI Scenario Planning to enhance resiliency, optimize land use, and explore vast amounts of complex transportation data quickly, using simple natural language queries. In this session, we'll showcase how Broward MPO is using these powerful technologies to transform planning workflows and prioritize infrastructure improvements.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Scaling infrastructure for your AI-powered startup? Learn practical strategies for generative AI and large language models (LLMs). Gain expert insights on architecture, deployment models, and how to build robust, scalable systems to fuel your innovation.

This session will cover Claude’s advanced reasoning capabilities, prompt engineering techniques, and empirical evaluations. We’ll also delve into best practices for prompt engineering, and how to optimize agents to advance Retrieval-Augmented Generation (RAG) within your Google Cloud environment. Whether you're an AI practitioner or an enterprise architect, this session will equip you with the knowledge to harness Claude’s full potential for enhanced AI workflows on Google Cloud.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join Linda Moss, Google Cloud Director of Cloud Learning Services; Travis Runty, Rackspace Head of Security; and Shefali Victors, Rackspace GCP CoE Lead Architect, for a no-holds-barred look at why credentials are the new currency in an AI-powered world. Whether you’re interested in career advancement or skilling up your team, certifications get past the hype and validate real-world readiness. In fact, 9 in 10 leaders from organizations using Google Cloud say that certifications increase their confidence in a candidates’ knowledge or ability.

Introducing Google’s next-generation global network that powers Google Cloud and our multibillion user apps like Search, YouTube, Google Maps, and more. Learn about the groundbreaking technologies and the design principles of "exponential scalability,” “beyond-NINEs reliability,” “fine-grained programmability”, and “from automation to autonomy” that have guided our next-generation architecture. Discover how you can leverage these innovations to transform your enterprise connectivity and respond to the dramatic demands of AI–powered services.

Explore how running RISE with SAP on Google Cloud empowers businesses to transform operations and drive innovation. We'll showcase how our partnership is leading in data & analytics and how to gain real-time insights from your SAP data. With AI at the core of our solutions, you can automate processes, personalize experiences, and optimize resource allocation like never before. Learn how connecting everything with SAP enables you to achieve anything in today's dynamic business environment.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Scaling Google Kubernetes Engine (GKE) effectively can be complex. This session dives into the challenges and solutions for managing GKE at scale, from cost optimization and security to AI workloads. Learn how enterprises like Dun & Bradstreet leverage GKE as a secure and scalable platform for their generative AI initiatives.

Generative AI is transforming retail consumer experiences, providing self-service opportunities through virtual agents that help customers find and purchase items, as well as inquire about order fulfillment, delivery and returns. In this session, learn how retailers are delighting customers at every touchpoint, with AI-powered experiences that, provide personalized engagement across digital and voice channels, turn every relevant interaction into a sales opportunity, and coach human agents to be their best selves and resolve issues efficiently.

Learn how Google Cloud is transforming data and AI governance with the latest governance and catalog innovations built directly into BigQuery. Unify metadata across platforms, boost discoverability, and accelerate insights with robust governance and security features. Discover how AI-powered insights, centralized governance, and integrated policy management can help improve data quality, track lineage, and manage access control, fostering trust and transparency in your data and AI initiatives.

Empower employees to more efficiently and effectively handle customer interactions. Learn about the Agent Assist capabilities that provide real-time assistance and coaching to customer service employees. Discover how Conversational Insights and Quality AI can automate quality management, and provide data-driven insights to boost operational efficiency and agent performance. This session will dive into the new capabilities with product demos, expert guidance, and insights from customers who have deployed them in production.