Prepare to revolutionize your data infrastructure for the AI era with Amazon EMR, AWS Glue, and Amazon Athena. This session will guide you through leveraging these powerful AWS services to construct robust, scalable data architectures that empower AI solutions at scale. Gain insights into effective architectural strategies for data processing to build AI applications, optimizing for cost-efficiency and security. Explore architectural frameworks that underpin successful AI-driven data initiatives, and learn from field lessons on how to navigate modernization projects. Whether you’re starting your modernization journey or refining current setups, this session offers practical strategies to fast-track your organization towards achieving excellence in AI-powered data management.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

In this session, we will introduce AWS Analytics Model Context Protocol (MCP) Servers, including the Data Processing MCP Server and Amazon Redshift MCP Server, which enable agentic workflows across AWS Glue, Amazon EMR, Amazon Athena, and Amazon Redshift. You will learn how these open-source tools simplify complex analytics operations through natural language interactions with AI agents. We'll cover MCP server implementation strategies, real-world use cases, architectural patterns for deployment, and production best practices for building intelligent data engineering workflows that understand and orchestrate your analytics environment.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Discover advanced strategies for implementing Apache Iceberg on AWS, focusing on Amazon S3 Tables and integration of Iceberg Rest Catalog with the lakehouse in Amazon SageMaker. We'll cover performance optimization techniques for Amazon Athena and Amazon Redshift queries, real-time processing using Apache Spark, and integration with Amazon EMR, AWS Glue, and Trino. Explore practical implementations of zero-ETL, change data capture (CDC) patterns, and medallion architecture. Gain hands-on expertise in implementing enterprise-grade lakehouse solutions with Iceberg on AWS.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Explore the latest advancements in AWS Analytics designed to transform your data processing landscape. This session unveils powerful new capabilities across key services, including Amazon EMR for scalable big data processing, AWS Glue for seamless data integration, Amazon Athena for optimized querying, and Amazon Managed Workflows for Apache Airflow (MWAA) for workflow orchestration. Discover how these innovations can supercharge performance, optimize costs, and streamline your data ecosystem. Whether you're looking to enhance scalability, improve data integration, accelerate queries, or refine workflow management, join us to gain actionable insights that will position your organization at the forefront of data processing innovation.

Learn more: More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Learn how AWS is enhancing its SQL analytics offerings with new capabilities in Amazon Redshift and Amazon Athena. Discover how Redshift's AI-powered data warehousing capabilities are enabling customers to modernize their analytics workloads with enhanced performance and cost optimization. Explore Athena's latest features for interactively querying data directly in their Amazon S3 data lakes. This session showcases new features and real-world examples of how organizations are using these services to accelerate business insights while optimizing costs.

Learn more: More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

The AWS AI and Data Conference 2024 delivered practical insights on Generative AI, Machine Learning, and Data Analytics. Attendees learned how organizations are using these technologies to scale operations and meet customer needs. AWS experts and customers shared real-world applications across industries. The event covered the latest trends and best practices, including hands-on experience with AWS tools like Amazon Bedrock for AI development. Keynote speakers included Eddie Wilson (CEO, Ryanair), Martin Holste (CTO for Cloud and AI, Trellix), Rick Sears (GM, Amazon Athena, EMR, and Lake Formation, AWS), and Barry Morris (GM, Purpose Built Databases, AWS). Whether new to AI or seasoned professionals, participants gained actionable knowledge to drive innovation in their organizations.

Sign up now for the AWS AI an Data Conference 2025 and stay at the forefront of AI and data innovation: https://go.aws/4gNtNa6

Learn more about AWS events: https://go.aws/events

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSEvents #AWSAI #AWSDataConf #GenerativeAI #CloudInnovation #AmazonBedrock #AIforBusiness #DataDriven #MachineLearning #AWSEvents #TechInnovation

Join this session for an in-depth look at new capabilities to optimize data processing with AWS analytics services. Learn more about using Amazon EMR for scalable big data processing, AWS Glue for seamless data integration, Amazon Athena for powerful querying, and Amazon MWAA for supporting complex workflows. Whether you’re looking to improve performance, reduce costs, or streamline your data pipeline, this session provides valuable insights into the latest functionality and tools needed to enhance your data processing capabilities.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Self-service analytics empowers users to independently access, explore, and analyze data to accelerate decision-making. It’s a foundational step for organizations to democratize the use of data for business growth with easy-to-use, simple-to-understand, and quick-to-deliver tools. Interactive querying, SQL analytics, data preparation, data transformation, data workflow orchestration and search analytics are some of the key day-to-day functions that data users need from self-service solutions. Learn how AWS analytics services like Amazon Athena, AWS Glue, Amazon Redshift, Amazon Managed Workflows for Apache Airflow, and Amazon OpenSearch Service enable data-driven decision-making through self-serve analytics.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Dive into this AWS session with Rick Sears, General Manager of Amazon Athena, EMR, and Lake Formation at AWS, and Martin Holste, CTO Cloud and AI at Trellix. Explore how Trellix uses Amazon Bedrock and AWS EMR to revolutionize security operations. Learn how generative AI and comprehensive data strategies enhance threat detection and automate security processes, driving a new era of efficiency and protection. Discover practical AI applications and real-world examples, and get ready to accelerate your AI journey with AWS.

Speakers: Martin Holste, CTO Cloud and AI, Trellix Rick Sears, General Manager of Amazon Athena, EMR, and Lake Formation, Amazon Web Services

Learn more: https://go.aws/3x2mha0 Learn more about AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSEvents #awsaidataconference #awsgenai

In this session, Rick Sears, General Manager of Amazon Athena, EMR, and Lake Formation at AWS, explores how generative AI is revolutionizing businesses and the critical role data plays in this transformation. He discusses the evolution of AI models and the importance of a comprehensive data management strategy encompassing availability, quality, and protection of data.

Mark Greville, Vice President of Architecture at Workhuman, shares insights from Workhuman's journey in building a robust cloud-based data strategy, emphasizing the significance of storytelling, demonstrating value, and gaining executive support.

Kamal Sampathkumar, Senior Manager of Data Architecture at Workhuman, delves into the technical aspects, detailing the architecture of Workhuman's data platform and showcasing solutions like Data API and self-service reporting that deliver substantial value to customers.

Learn more at: https://go.aws/3x2mha0

Learn more about AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSEvents #awsaianddataconference #generativeaiconference #genaiconference #genaievent #AWSgenerativeai #AWSgenai