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Building Business Intelligence Using SAS

Business intelligence (BI) software provides an interface for multiple audiences to dissect, discover, and decide what the data means. These reporting tools make dynamic information available to all users, giving everyone the ability to manipulate results and further understand the business. There is significant power in reducing the data gatekeeper role in your organization so that each person can quickly interact with data and uncover additional value. SAS offers a BI solution that provides mechanisms to reach every level of the organization. Each tool in this solution provides a different amount of complexity and functionality to aid a broad deployment. Building Business Intelligence Using SAS: Content Development Examples, by Tricia Aanderud and Angela Hall, clarifies how you can fully leverage each SAS BI solution component to ensure a successful implementation.

Focusing on the SAS BI Clients, the authors provide a quick-start guide loaded with examples and tips that will help users move quickly from using only one of the SAS BI Clients to using a significant portion of the system. So if you are a SAS BI or SAS Enterprise BI user, but you aren't yet using all the components of the solution, this book is the resource that you need. In addition, the tips and techniques provided in this book will prove invaluable for advanced SAS BI and SAS Enterprise BI users who are studying for SAS Certified BI Content Developer certification.

This book is part of the SAS Press program.

Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications

Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications brings together all the information, tools and methods a professional will need to efficiently use text mining applications and statistical analysis. Winner of a 2012 PROSE Award in Computing and Information Sciences from the Association of American Publishers, this book presents a comprehensive how-to reference that shows the user how to conduct text mining and statistically analyze results. In addition to providing an in-depth examination of core text mining and link detection tools, methods and operations, the book examines advanced preprocessing techniques, knowledge representation considerations, and visualization approaches. Finally, the book explores current real-world, mission-critical applications of text mining and link detection using real world example tutorials in such varied fields as corporate, finance, business intelligence, genomics research, and counterterrorism activities. The world contains an unimaginably vast amount of digital information which is getting ever vaster ever more rapidly. This makes it possible to do many things that previously could not be done: spot business trends, prevent diseases, combat crime and so on. Managed well, the textual data can be used to unlock new sources of economic value, provide fresh insights into science and hold governments to account. As the Internet expands and our natural capacity to process the unstructured text that it contains diminishes, the value of text mining for information retrieval and search will increase dramatically. Extensive case studies, most in a tutorial format, allow the reader to 'click through' the example using a software program, thus learning to conduct text mining analyses in the most rapid manner of learning possible Numerous examples, tutorials, power points and datasets available via companion website on Elsevierdirect.com Glossary of text mining terms provided in the appendix

Practical Data Mining

Intended for those who need a practical guide to proven and up-to-date data mining techniques and processes, this book covers specific problem genres. With chapters that focus on application specifics, it allows readers to go to material relevant to their problem domain. Each section starts with a chapter-length roadmap for the given problem domain. This includes a checklist/decision-tree, which allows the reader to customize a data mining solution for their problem space. The roadmap discusses the technical components of solutions.

Statistical Learning and Data Science

Driven by a vast range of applications, data analysis and learning from data are vibrant areas of research. Various methodologies, including unsupervised data analysis, supervised machine learning, and semi-supervised techniques, have continued to develop to cope with the increasing amount of data collected through modern technology. With a focus on applications, this volume presents contributions from some of the leading researchers in the different fields of data analysis. Synthesizing the methodologies into a coherent framework, the book covers a range of topics, from large-scale machine learning to synthesis objects analysis.

Statistics of Medical Imaging

Statistical investigation into technology not only provides a better understanding of the intrinsic features of the technology (analysis), but also leads to an improved design of the technology (synthesis). Physical principles and mathematical procedures of medical imaging technologies have been extensively studied during past decades. However, less work has been done on their statistical aspect. Filling this gap, this book provides a theoretical framework for statistical investigation into medical technologies. Rather than offer detailed descriptions of statistics of basic imaging protocols of X-ray CT and MRI, the book presents a method to conduct similar statistical investigations into more complicated imaging protocols.

Spectral Feature Selection for Data Mining

Spectral Feature Selection for Data Mining introduces a novel feature selection technique that establishes a general platform for studying existing feature selection algorithms and developing new algorithms for emerging problems in real-world applications. This technique represents a unified framework for supervised, unsupervised, and semisupervise

Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association

Undocumented Secrets of MATLAB-Java Programming

Many people know that a major part of the functionality of the MATLAB software package is based on Java. But fewer people know how to manipulate Java to achieve improved appearance and functionality and thus heighten MATLAB software's applicability to real world, modern situations. Organized by related functionality/usage and ordered from facile to complex, this book presents examples, instruction, and code snippets in stand-alone, self-contained chapters. Requiring no prior Java knowledge, this book provides numerous online references and resources to show readers how to use and discover new components and functionalities using nothing but MATLAB itself as the discovery tool.

Teaching Elementary Statistics with JMP

Chris Olsen's Teaching Elementary Statistics with JMP demonstrates this powerful software, offering the latest research on "best practice" in teaching statistics and how JMP can facilitate it. Just as statistics is data in a context, this book presents JMP in a context: teaching statistics. Olsen includes numerous examples of interesting data and intersperses JMP techniques and statistical analyses with thoughts from the statistics education literature. Intended for high school-level and college-level instructors who use JMP in teaching elementary statistics, the book uniquely provides a wide variety of data sets that will be of interest to a broad range of teachers and students. This book is part of the SAS Press program.

Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, 2nd Edition
In Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want. Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of CRM. The book is divided into four parts. Part 1 reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries. Part 2 offers an in-depth treatment of segmentation with practical topics such as when and how to update your models and clustering with many attributes. Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing data, and incorporating textual records into your predictive model with SAS Text Miner software. Part 4 takes segmentation to a new level with advanced techniques such as clustering of product associations, developing segmentation scoring models from customer survey data, combining segmentations using ensemble segmentation, and segmentation of customer transactions.

Updates to the second edition include four new chapters in Part 4, Chapters 13-16, that introduce new and advanced analytic techniques that can be valuable in many customer segmentation applications. In addition, Chapter 9 has a new section on using the Imputation node in SAS Enterprise Miner to accomplish missing data imputation, compared to PROC MI used in earlier sections of Chapter 9. Also included are business insights and motivations for selection settings and analytical decisions on many of the examples included in this second edition.

This straightforward guide will appeal to anyone who seeks to better understand customers or prospective customers. Additionally, professors and students will find the book well suited for a business data mining analytics course in an MBA program or related course of study. You should understand basic statistics, but no prior knowledge of data mining or SAS Enterprise Miner is required.

This book is part of the SAS Press program.

Essential Statistics, Regression, and Econometrics

Essential Statistics, Regression, and Econometrics provides students with a readable, deep understanding of the key statistical topics they need to understand in an econometrics course. It is innovative in its focus, including real data, pitfalls in data analysis, and modeling issues (including functional forms, causality, and instrumental variables). This book is unusually readable and non-intimidating, with extensive word problems that emphasize intuition and understanding. Exercises range from easy to challenging and the examples are substantial and real, to help the students remember the technique better. Readable exposition and exceptional exercises/examples that students can relate to Website includes java applets and Excel applications Focuses on key methods for econometrics students without including unnecessary topics Covers data analysis not covered in other texts Ideal presentation of material (topic order) for econometrics course

Business Statistics: For Contemporary Decision Making, 7th Edition

Black's latest outstanding pedagogy of Business Statistics includes the use of extra problems called "Demonstration Problems" to provide additional insight and explanation to working problems, and presents concepts, topics, formulas, and application in a manner that is palatable to a vast audience and minimizes the use of "scary" formulas. Every chapter opens up with a vignette called a "Decision Dilemma" about real companies, data, and business issues. Solutions to these dilemmas are presented as a feature called "Decision Dilemma Solved." In this edition all cases and "Decision Dilemmas" are updated and revised and 1/3 have been replaced for currency. There is also a significant number of additional problems and an extremely competitive collection of databases (containing real data) on: international stock markets, consumer food, international labor, financial, energy, agribusiness, 12-year gasoline, manufacturing, and hospital. Note: The ebook version does not provide access to the companion files.

Data-Driven Business Decisions

This title includes additional digital media when purchased in print format. For this digital book edition, media content may NOT be included. Contact the publisher's customer service directly for assistance. A hands-on guide to the use of quantitative methods and software for making successful business decisions The appropriate use of quantitative methods lies at the core of successful decisions made by managers, researchers, and students in the field of business. Providing a framework for the development of sound judgment and the ability to utilize quantitative and qualitative approaches, Data Driven Business Decisions introduces readers to the important role that data plays in understanding business outcomes, addressing four general areas that managers need to know about: data handling and Microsoft Excel, uncertainty, the relationship between inputs and outputs, and complex decisions with trade-offs and uncertainty. Grounded in the author's own classroom approach to business statistics, the book reveals how to use data to understand the drivers of business outcomes, which in turn allows for data-driven business decisions. A basic, non-mathematical foundation in statistics is provided, outlining for readers the tools needed to link data with business decisions; account for uncertainty in the actions of others and in patterns revealed by data; handle data in Excel; translate their analysis into simple business terms; and present results in simple tables and charts. The author discusses key data analytic frameworks, such as decision trees and multiple regression, and also explores additional topics, including:

Use of the Excel functions Solver and Goal Seek Partial correlation and auto-correlation Interactions and proportional variation in regression models Seasonal adjustment and what it reveals Basic portfolio theory as an introduction to correlations

Chapters are introduced with case studies that integrate simple ideas into the larger business context, and are followed by further details, raw data, and motivating insights. Algebraic notation is used only when necessary, and throughout the book, the author utilizes real-world examples from diverse areas such as market surveys, finance, economics, and business ethics. Excel add-ins StatproGo and TreePlan are showcased to demonstrate execution of the techniques, and a related website features extensive programming instructions as well as insights, data sets, and solutions to problems included in the material. The enclosed CD contains the complete book in electronic format, including all presented data, supplemental material on the discussed case files, and links to exercises and solutions. Data Driven Business Decisions is an excellent book for MBA quantitative analysis courses or undergraduate general statistics courses. It also serves as a valuable reference for practicing MBAs and practitioners in the fields of statistics, business, and finance.

Workshop Statistics: Discovery with Data, Fourth Edition

Allan Rossman's 4 th Edition of Workshop Statistics: Discovery with Data, is enhanced from previous issues with more focus and emphasis on collaborative learning. It further requires student observation, and integrates technology for gathering, recording, and synthesizing data. The text offers more flexibility in selecting technology tools for classrooms primarily using technologies other than graphing calculators or Fathom software. Furthermore, it presents more standards for teaching statistics in an innovative, investigative, and accessible as well as provides in-depth guidance and resources to support active learning of statistics and includes updated real data sets with everyday applications in order to promote statistical literacy. TM Dynamic Data

IBM Cognos TM1 The Official Guide

The only official guide to building effective business solutions with TM1 from IBM Cognos IBM Cognos TM1: The Official Guide offers complete coverage of the 64-bit in-memory online analytical processing (OLAP) engine. Based on the newest release, TM1 10, this official guide offers an advanced tutorial for TM1 concepts from a technical and a business point of view. The authors, members of the TM1 team, provide typical business examples and technical insights for building practical solutions, based on their own experiences. Emphasis is placed on teaching best practices and expanding skills to learn the more powerful capabilities of TM1. The book covers analytical processing, data entry, simulation, workflow components, and more. : IBM Cognos TM1: The Official Guide The first and only officially endorsed book on IBM Cognos TM1 Written by members of IBM Cognos TM1 team with combined experience of 50 years with the product Provides working solutions for relevant business problems Offers deep insights into the most powerful and undocumented capabilities of TM1 Explains how to build actionable business intelligence

IBM Cognos 10 Report Studio: Practical Examples

IBM Cognos 10 is the next generation off the leading performance management, analysis, and reporting standard for mid- to large-sized companies. One of the most exciting and useful aspects of IBM Cognos software is its powerful custom report creation capabilities. After learning the basics, report authors in the enterprise need to apply the technology to reports in their actual, complex work environment. This book provides that advanced know how. Using practical examples based on years of teaching experiences as IBM Cognos instructors, the authors provide you with examples of typical advanced reporting designs and complex queries in reports. The reporting solutions in this book can be directly used in a variety of real-world scenarios to provide answers to your business problems today. The complexity of the queries and the application of design principles go well beyond basic course content or introductory books. IBM Cognos 10 Report Studio: Practical Examples will help you find the answers to specific questions based on your data and your business model. It will use a combination tutorial and cookbook approach to show real-world IBM Cognos 10 Report Studio solutions. If you are still using IBM Cognos 8 BI Report Studio, many of the examples have been tested against this platform as well. The final chapter has been dedicated to showing those features that are unique to the latest version of this powerful reporting solution.

Hacking Healthcare

Ready to take your IT skills to the healthcare industry? This concise book provides a candid assessment of the US healthcare system as it ramps up its use of electronic health records (EHRs) and other forms of IT to comply with the government’s Meaningful Use requirements. It’s a tremendous opportunity for tens of thousands of IT professionals, but it’s also a huge challenge: the program requires a complete makeover of archaic records systems, workflows, and other practices now in place. This book points out how hospitals and doctors’ offices differ from other organizations that use IT, and explains what’s necessary to bridge the gap between clinicians and IT staff. Get an overview of EHRs and the differences among medical settings Learn the variety of ways institutions deal with patients and medical staff, and how workflows vary Discover healthcare’s dependence on paper records, and the problems involved in migrating them to digital documents Understand how providers charge for care, and how they get paid Explore how patients can use EHRs to participate in their own care Examine healthcare’s most pressing problem—avoidable errors—and how EHRs can both help and exacerbate it

The Art of R Programming

R is the world's most popular language for developing statistical software: Archaeologists use it to track the spread of ancient civilizations, drug companies use it to discover which medications are safe and effective, and actuaries use it to assess financial risks and keep economies running smoothly. The Art of R Programming takes you on a guided tour of software development with R, from basic types and data structures to advanced topics like closures, recursion, and anonymous functions. No statistical knowledge is required, and your programming skills can range from hobbyist to pro. Along the way, you'll learn about functional and object-oriented programming, running mathematical simulations, and rearranging complex data into simpler, more useful formats. You'll also learn to: •Create artful graphs to visualize complex data sets and functions •Write more efficient code using parallel R and vectorization •Interface R with C/C++ and Python for increased speed or functionality •Find new R packages for text analysis, image manipulation, and more •Squash annoying bugs with advanced debugging techniques Whether you're designing aircraft, forecasting the weather, or you just need to tame your data, The Art of R Programming is your guide to harnessing the power of statistical computing.

Fundamentals of Stochastic Networks

An interdisciplinary approach to understanding queueing and graphical networks In today's era of interdisciplinary studies and research activities, network models are becoming increasingly important in various areas where they have not regularly been used. Combining techniques from stochastic processes and graph theory to analyze the behavior of networks, Fundamentals of Stochastic Networks provides an interdisciplinary approach by including practical applications of these stochastic networks in various fields of study, from engineering and operations management to communications and the physical sciences. The author uniquely unites different types of stochastic, queueing, and graphical networks that are typically studied independently of each other. With balanced coverage, the book is organized into three succinct parts: Part I introduces basic concepts in probability and stochastic processes, with coverage on counting, Poisson, renewal, and Markov processes Part II addresses basic queueing theory, with a focus on Markovian queueing systems and also explores advanced queueing theory, queueing networks, and approximations of queueing networks Part III focuses on graphical models, presenting an introduction to graph theory along with Bayesian, Boolean, and random networks The author presents the material in a self-contained style that helps readers apply the presented methods and techniques to science and engineering applications. Numerous practical examples are also provided throughout, including all related mathematical details. Featuring basic results without heavy emphasis on proving theorems, Fundamentals of Stochastic Networks is a suitable book for courses on probability and stochastic networks, stochastic network calculus, and stochastic network optimization at the upper-undergraduate and graduate levels. The book also serves as a reference for researchers and network professionals who would like to learn more about the general principles of stochastic networks.

Getting Started with RStudio

Dive into the RStudio Integrated Development Environment (IDE) for using and programming R, the popular open source software for statistical computing and graphics. This concise book provides new and experienced users with an overview of RStudio, as well as hands-on instructions for analyzing data, generating reports, and developing R software packages. The open source RStudio IDE brings many powerful coding tools together into an intuitive, easy-to-learn interface. With this guide, you’ll learn how to use its main components—including the console, source code editor, and data viewer—through descriptions and case studies. Getting Started with RStudio serves as both a reference and introduction to this unique IDE. Use RStudio to provide enhanced support for interactive R sessions Clean and format raw data quickly with several RStudio components Edit R commands with RStudio’s code editor, and combine them into functions Easily locate and use more than 3,000 add-on packages in R’s CRAN service Develop and document your own R packages with the code editor and related components Create one-click PDF reports in RStudio with a mix of text and R output