Datalakes and lakehouses are becoming more popular for storing sensitive data. This session will explore the challenges of implementing effective de-identification and potential Google Cloud based solutions.

Data de-identification is complex due to the diversity, scale, and variety of formats. Ensuring compliance and maintaining data utility are key challenges. Careful evaluation of techniques like tokenization and masking is essential, along with robust monitoring and auditing.

This talk explores IAM Deny's ability to enforce security at scale, drawing from hands-on experience with major enterprise customers. Learn to craft effective Deny policies, manage exceptions, and integrate Org Policies for a multi-layered security approach. Master the Policy Troubleshooter to efficiently resolve access issues. Move beyond simple "allow" rules, embrace the power of least privilege, and transform your Google Cloud security posture with IAM Deny.

Learn how to speed up popular data science libraries such as pandas and scikit-learn by up to 50x in Google Colab using pre-installed NVIDIA RAPIDS Python libraries. Boost both speed and scale for your workflows by simply selecting a GPU runtime in Colab – no code changes required. In addition, Gemini helps Colab users incorporate GPUs and generate pandas code from simple natural language prompts.

This Session is hosted by a Google Cloud Next Sponsor.
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CNAPP has always been about protecting cloud applications, and with the rise in automation and AI-scaled attacks, incidents in the cloud are unfolding faster than ever. AI-powered Cloud Detection and Response (CDR) has emerged to help teams stop cloud attacks faster than ever. Join us to learn how Palo Alto Networks is transforming security operations with a unified platform built on a single agent for cloud and endpoint security,offering best in class runtime protection.Detect, investigate, and shut down cloud attacks faster with Precision AI.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Boost your visibility in the field with the new Co-Sell and Services registration process. This session provides a step-by-step preview of new registrations for specific scenarios and, we'll share which registrations to use to best work with Google Cloud sales. These strategic insights will unlock new revenue streams for you and your customers.

In this hands-on lab, you'll explore the power of Kubernetes and learn how to orchestrate cloud applications with ease. Using Google Kubernetes Engine, you’ll provision a fully managed Kubernetes cluster and deploy Docker containers using kubectl. Break down a monolithic application into microservices using Kubernetes Deployments and Services, and gain insights into the latest innovations in resource efficiency, developer productivity, and automated operations. By the end, you'll be ready to streamline application management in any environment.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Experience what a real cyberattack is like in ThreatSpace, a digital training ground on Google Cloud. While the Mandiant red team tries to break into your system, the Mandiant incident response team guides you through the investigation. Use Google Security Operations and Threat Intelligence tools to uncover how the attackers got in and what they’ve done. Extra points if you can catch the bad guys!

This session showcases an end-to-end generative AI application on Google Cloud. We’ll demonstrate how to use Gemini 2.0 Flash to analyze user-uploaded images, extract features, and generate descriptions stored in AlloyDB. Then we’ll show you how to fine-tune Gemini 2.0 Flash with BigQuery and generate outfit recommendations with AlloyDB low-latency querying. Finally, we’ll use the output from Gemini 2.0 Flash and Imagen 3 to create visuals of the outfits and deploy the entire solution on Cloud Run.

In this session, we'll explore best practices for developing next-gen Agentic apps powered by Gen AI for consumer goods brand innovation teams. Learn about the technical architecture, essential frameworks, and tools for scalable solutions. Discover strategies for intuitive user interactions and review real-world case studies. Join us to gain valuable insights and practical strategies for creating innovative and impactful Agentic apps.

This Session is hosted by a Google Cloud Next Sponsor.
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McKinsey estimates that AI could add over $4 trillion of value annually, yet only 1 percent of companies consider themselves AI-mature despite widespread investment. Join us to learn where the highest-value opportunities for agentic AI are and how to overcome barriers to scale. Hear how McKinsey is innovating with industry leaders to build agentic AI-enabled solutions that drive sustainable growth, operational excellence, and productivity.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Need precise data extraction from your documents?  This hands-on lab teaches you to build custom document extractors with Document AI Workbench. Learn to create, train, and evaluate a model tailored to your specific document types and achieve higher processing accuracy.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Expand business value and boost employee productivity with generative AI. This session reveals how Gemini's advanced reasoning, Google-quality search, and your enterprise data can combine to streamline workflows and provide answers to complex queries. Through customer and partner use cases, you'll discover the Agentspace value proposition and best practices for building a successful generative AI practice on Google Cloud.

The rise of AI agents is poised to disrupt every industry, transforming the way we work and conduct business. This session will explore the transformative power of agentic workflows and provide a glimpse into what an agentic future might entail across industries. We'll discuss the strategic implications of this emerging technology and equip business leaders with the knowledge and insights needed to navigate the agentic frontier and capitalize on the opportunities it presents.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Security Command Center is the must-have risk management solution for Google Cloud. In this session, you’ll learn how to use Security Command Center to proactively manage threats, posture, data, and identities, and how to respond to security events to protect your entire cloud footprint.

Join us as we reveal how the AURA AI Suite—AURA-SECURE, AURA-FLEX, and AURA-OMNI—is transforming enterprise AI. Experience bespoke conversational solutions for both structured and unstructured data. Discover how private GPT models secure sensitive information and dynamic insights boost productivity, decision-making, and customer engagement. Plus, see how Google Cloud services like Vertex AI, BigQuery, and Kubernetes ensure seamless integration, accelerated performance, and robust security.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

AI Hypercomputer is a revolutionary system designed to make implementing AI at scale easier and more efficient. In this session, we’ll explore the key benefits of AI Hypercomputer and how it simplifies complex AI infrastructure environments. Then, learn firsthand from industry leaders Shopify, Technology Innovation Institute, Moloco, and LG AI Research on how they leverage Google Cloud’s AI solutions to drive innovation and transform their businesses.

According to IDC, 67% of AI technology spend in 2025 will be enterprises embedding AI capabilities into core business operations. Learn how AI-enabled customer engagements, from search to customer care operations and insights, are helping organizations improve customer experience and employee productivity while lowering costs. In this session, we’ll discuss specific use cases and the business results customers have achieved.

This Session is hosted by a Google Cloud Next Sponsor.
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In this session, Andrew Sun, Director of Business Development for Retail Software and Cloud at NVIDIA will discuss the impact of GenAI on the retail market and its specific benefits its bringing to the clothing/sporting goods companies like Puma. In this session, we will also showcase some of the unique GenAI experiences Puma has built while leveraging GPUs on Google Cloud’s platform.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Scaling Agents with Agentspace isn’t just about building cool agents, it’s about how you integrate those into your business and how you set up the operational governance, the monitoring and the overall lifecycle management that creates a trusted digital workforce. Google Cloud becomes the Digital Office Space for your Agentic employees, and you’ll need an AI RM to manage them.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Automation enables engineering teams to reduce duplication of effort and build consistency around various processes, especially observability. Providing out-of-the-box solutions and using infrastructure as code are some of the ways to automate your systems so all of your teams can onboard and get all the right features. In this talk, we will discuss how Datadog and Project44 have created self-service platforms so their engineers can automatically obtain observability into their systems.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.