Make Analysts Love You: How Acorns simplifies their data pipelines with Rudderstack and dbt Labs
Understanding the user funnel and measuring conversion is critical to Acorns as a subscription business. The engineering team turned to Rudderstack to track customer interaction in near real-time across web, ios, and android. However, transforming that into actionable insights required carefully curated SQL spanning two datastores. Come learn how the data engineering team used dbt to build a centralized metrics interface and dynamic funnels in a data landscape spanning Rudderstack, Redshift, Databricks, and dbt with Tableau as our visualization tool.
Check the slides here: https://docs.google.com/presentation/d/1MTbqysGH_9oxUPKgQQO2MYM1f1XUhSVw_ERDvaZ8Qsg/edit?usp=sharing
Coalesce 2023 is coming! Register for free at https://coalesce.getdbt.com/.