Demonstrates how to solve reliability problems using practical applications of Bayesian models This self-contained reference provides fundamental knowledge of Bayesian reliability and utilizes numerous examples to show how Bayesian models can solve real life reliability problems. It teaches engineers and scientists exactly what Bayesian analysis is, what its benefits are, and how they can apply the methods to solve their own problems. To help readers get started quickly, the book presents many Bayesian models that use JAGS and which require fewer than 10 lines of command. It also offers a number of short R scripts consisting of simple functions to help them become familiar with R coding. Practical Applications of Bayesian Reliability starts by introducing basic concepts of reliability engineering, including random variables, discrete and continuous probability distributions, hazard function, and censored data. Basic concepts of Bayesian statistics, models, reasons, and theory are presented in the following chapter. Coverage of Bayesian computation, Metropolis-Hastings algorithm, and Gibbs Sampling comes next. The book then goes on to teach the concepts of design capability and design for reliability; introduce Bayesian models for estimating system reliability; discuss Bayesian Hierarchical Models and their applications; present linear and logistic regression models in Bayesian Perspective; and more. Provides a step-by-step approach for developing advanced reliability models to solve complex problems, and does not require in-depth understanding of statistical methodology Educates managers on the potential of Bayesian reliability models and associated impact Introduces commonly used predictive reliability models and advanced Bayesian models based on real life applications Includes practical guidelines to construct Bayesian reliability models along with computer codes for all of the case studies JAGS and R codes are provided on an accompanying website to enable practitioners to easily copy them and tailor them to their own applications Practical Applications of Bayesian Reliability is a helpful book for industry practitioners such as reliability engineers, mechanical engineers, electrical engineers, product engineers, system engineers, and materials scientists whose work includes predicting design or product performance.

This series of books collects a diverse array of work that provides the reader with theoretical and applied information on data analysis methods, models, and techniques, along with appropriate applications. Volume 1 begins with an introductory chapter by Gilbert Saporta, a leading expert in the field, who summarizes the developments in data analysis over the last 50 years. The book is then divided into three parts: Part 1 presents clustering and regression cases; Part 2 examines grouping and decomposition, GARCH and threshold models, structural equations, and SME modeling; and Part 3 presents symbolic data analysis, time series and multiple choice models, modeling in demography, and data mining.

This series of books collects a diverse array of work that provides the reader with theoretical and applied information on data analysis methods, models and techniques, along with appropriate applications. Volume 2 begins with an introductory chapter by Gilbert Saporta, a leading expert in the field, who summarizes the developments in data analysis over the last 50 years. The book is then divided into four parts: Part 1 examines (in)dependence relationships, innovation in the Nordic countries, dentistry journals, dependence among growth rates of GDP of V4 countries, emissions mitigation, and five-star ratings; Part 2 investigates access to credit for SMEs, gender-based impacts given Southern Europe’s economic crisis, and labor market transition probabilities; Part 3 looks at recruitment at university job-placement offices and the Program for International Student Assessment; and Part 4 examines discriminants, PageRank, and the political spectrum of Germany.

Statistics for Biomedical Engineers and Scientists: How to Analyze and Visualize Data provides an intuitive understanding of the concepts of basic statistics, with a focus on solving biomedical problems. Readers will learn how to understand the fundamental concepts of descriptive and inferential statistics, analyze data and choose an appropriate hypothesis test to answer a given question, compute numerical statistical measures and perform hypothesis tests ‘by hand’, and visualize data and perform statistical analysis using MATLAB. Practical activities and exercises are provided, making this an ideal resource for students in biomedical engineering and the biomedical sciences who are in a course on basic statistics. Presents a practical guide on how to visualize and analyze statistical data Provides numerous practical examples and exercises to illustrate the power of statistics in biomedical engineering applications Gives an intuitive understanding of statistical tests Covers practical skills by showing how to perform operations ‘by hand’ and by using MATLAB as a computational tool Includes an online resource with downloadable materials for students and teachers

Learn how graph algorithms can help you leverage relationships within your data to develop intelligent solutions and enhance your machine learning models. With this practical guide,developers and data scientists will discover how graph analytics deliver value, whether they’re used for building dynamic network models or forecasting real-world behavior. Mark Needham and Amy Hodler from Neo4j explain how graph algorithms describe complex structures and reveal difficult-to-find patterns—from finding vulnerabilities and bottlenecksto detecting communities and improving machine learning predictions. You’ll walk through hands-on examples that show you how to use graph algorithms in Apache Spark and Neo4j, two of the most common choices for graph analytics. Learn how graph analytics reveal more predictive elements in today’s data Understand how popular graph algorithms work and how they’re applied Use sample code and tips from more than 20 graph algorithm examples Learn which algorithms to use for different types of questions Explore examples with working code and sample datasets for Spark and Neo4j Create an ML workflow for link prediction by combining Neo4j and Spark

Statistics Essentials For Dummies (9781119590309) was previously published as Statistics Essentials For Dummies (9780470618394). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. Statistics Essentials For Dummies not only provides students enrolled in Statistics I with an excellent high-level overview of key concepts, but it also serves as a reference or refresher for students in upper-level statistics courses. Free of review and ramp-up material, Statistics Essentials For Dummies sticks to the point, with content focused on key course topics only. It provides discrete explanations of essential concepts taught in a typical first semester college-level statistics course, from odds and error margins to confidence intervals and conclusions. This guide is also a perfect reference for parents who need to review critical statistics concepts as they help high school students with homework assignments, as well as for adult learners headed back into the classroom who just need a refresher of the core concepts. The Essentials For Dummies Series Dummies is proud to present our new series, The Essentials For Dummies. Now students who are prepping for exams, preparing to study new material, or who just need a refresher can have a concise, easy-to-understand review guide that covers an entire course by concentrating solely on the most important concepts. From algebra and chemistry to grammar and Spanish, our expert authors focus on the skills students most need to succeed in a subject.

Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events. This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users. Walks users through NodeXL while also explaining the theory and development behind each step Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes updated case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and Instagram Includes downloadable companion materials and online resources at https://www.smrfoundation.org/nodexl/teaching-with-nodexl/teaching-resources/

The typical data science task in industry starts with an “ask” from the business. But few data scientists have been taught what to do with that ask. This book shows them how to assess it in the context of the business’s goals, reframe it to work optimally for both the data scientist and the employer, and then execute on it. Written by two of the experts who’ve achieved breakthrough optimizations at BuzzFeed, it’s packed with real-world examples that take you from start to finish: from ask to actionable insight. Andrew Kelleher and Adam Kelleher walk you through well-formed, concrete principles for approaching common data science problems, giving you an easy-to-use checklist for effective execution. Using their principles and techniques, you’ll gain deeper understanding of your data, learn how to analyze noise and confounding variables so they don’t compromise your analysis, and save weeks of iterative improvement by planning your projects more effectively upfront. Once you’ve mastered their principles, you’ll put them to work in two realistic, beginning-to-end site optimization tasks. These extended examples come complete with reusable code examples and recommended open-source solutions designed for easy adaptation to your everyday challenges. They will be especially valuable for anyone seeking their first data science job – and everyone who’s found that job and wants to succeed in it.

An essential guide to the concepts of probability theory that puts the focus on models and applications Introduction to Probability offers an authoritative text that presents the main ideas and concepts, as well as the theoretical background, models, and applications of probability. The authors—noted experts in the field—include a review of problems where probabilistic models naturally arise, and discuss the methodology to tackle these problems. A wide-range of topics are covered that include the concepts of probability and conditional probability, univariate discrete distributions, univariate continuous distributions, along with a detailed presentation of the most important probability distributions used in practice, with their main properties and applications. Designed as a useful guide, the text contains theory of probability, de finitions, charts, examples with solutions, illustrations, self-assessment exercises, computational exercises, problems and a glossary. This important text: • Includes classroom-tested problems and solutions to probability exercises • Highlights real-world exercises designed to make clear the concepts presented • Uses Mathematica software to illustrate the text’s computer exercises • Features applications representing worldwide situations and processes • Offers two types of self-assessment exercises at the end of each chapter, so that students may review the material in that chapter and monitor their progress. Written for students majoring in statistics, engineering, operations research, computer science, physics, and mathematics, Introduction to Probability: Models and Applications is an accessible text that explores the basic concepts of probability and includes detailed information on models and applications.

A four-color journey through a complete Tableau visualization Tableau is a popular data visualization tool that’s easy for individual desktop use as well as enterprise. Used by financial analysts, marketers, statisticians, business and sales leadership, and many other job roles to present data visually for easy understanding, it’s no surprise that Tableau is an essential tool in our data-driven economy. Visual Analytics with Tableau is a complete journey in Tableau visualization for a non-technical business user. You can start from zero, connect your first data, and get right into creating and publishing awesome visualizations and insightful dashboards. • Learn the different types of charts you can create • Use aggregation, calculated fields, and parameters • Create insightful maps • Share interactive dashboards Geared toward beginners looking to get their feet wet with Tableau, this book makes it easy and approachable to get started right away.

Dive into the world of data visualization with 'Learn D3.js'. This comprehensive guide introduces D3.js-the leading JavaScript library for creating interactive, data-driven visualizations on the web. By following practical examples, you'll understand core concepts of D3.js, learn to implement various types of visualizations, and develop skills to bring dynamic, responsive graphics to your projects. What this Book will help me do Master the fundamentals of D3.js and use it to produce stunning web-based data visualizations. Bind data to the DOM using D3.js and configure interactive transitions and animations. Gain experience generating a multitude of chart types such as bar, pie, scatter charts, and more. Incorporate user interactivity into your visualizations using D3.js effectively. Work with map-based data visualizations using GIS data and various geographical projections. Author(s) Helder da Rocha is an experienced developer and educator with a passion for data visualization. With a solid background in JavaScript and web technologies, he has crafted this book to make the complexities of D3.js accessible and engaging. His approach emphasizes practical, hands-on learning, nurturing both new and seasoned developers alike. Who is it for? Are you a web developer, designer, or data scientist aiming to create interactive data visualizations for the web? If you have foundational knowledge of HTML, CSS, and JavaScript, this book is your perfect guide. Whether you're dipping your toes into web-based charts or seeking to craft advanced interactive graphics, 'Learn D3.js' is tailored to empower your journey.

If you’re in a hurry to learn D3.js, the leading JavaScript library for web-based graphics and visualization, this book is for you. Written for technically savvy readers with a background in programming or data science, the book moves quickly, emphasizing unifying concepts and patterns. Anticipating common difficulties, author Philipp K. Janert teaches you how to apply D3 to your own problems. Assuming only a general programming background, but no previous experience with contemporary web development, this book explains supporting technologies such as SVG, HTML5, CSS, and the DOM as needed, making it a convenient one-stop resource for a technical audience. Understand D3 selections, the library’s fundamental organizing principle Learn how to create data-driven documents with data binding Create animated graphs and interactive user interfaces Draw figures with curves, shapes, and colors Use the built-in facilities for heatmaps, tree graphs, and networks Simplify your work by writing your own reusable components

Explore the possibilities of TIBCO Spotfire with this comprehensive guide. You'll start with fundamental data visualization principles and progress to creating powerful, professional-grade analytics dashboards and applications. By following this book, you'll master both basic usage and advanced features such as predictive and spatial analytics. What this Book will help me do Understand the fundamentals of TIBCO Spotfire and its various interfaces including web and desktop clients. Utilize Spotfire's range of visualization tools to effectively analyze and present data. Develop robust analytics dashboards and applications tailored for enterprise needs. Implement advanced features like predictive analytics and location-based data representations. Learn strategies for deploying and administrating Spotfire in a scalable, enterprise-oriented environment. Author(s) The authors, None Berridge and None Phillips, bring years of experience in business intelligence and data analytics. Their practical knowledge and real-world perspective shape the book into a practical resource for learning Spotfire. Their approach ensures that concepts are clearly explained with relatable examples, improving accessibility for all readers. Who is it for? This book is intended for business intelligence professionals, data analysts, and developers who aim to enhance their analytics skills using TIBCO Spotfire. It is suitable for beginners as no prior experience with Spotfire or advanced analytics is required. Readers looking to develop enterprise-grade visualization and analytical solutions will find it valuable.

A unique approach to understanding the foundations of statistical quality control with a focus on the latest developments in nonparametric control charting methodologies Statistical Process Control (SPC) methods have a long and successful history and have revolutionized many facets of industrial production around the world. This book addresses recent developments in statistical process control bringing the modern use of computers and simulations along with theory within the reach of both the researchers and practitioners. The emphasis is on the burgeoning field of nonparametric SPC (NSPC) and the many new methodologies developed by researchers worldwide that are revolutionizing SPC. Over the last several years research in SPC, particularly on control charts, has seen phenomenal growth. Control charts are no longer confined to manufacturing and are now applied for process control and monitoring in a wide array of applications, from education, to environmental monitoring, to disease mapping, to crime prevention. This book addresses quality control methodology, especially control charts, from a statistician’s viewpoint, striking a careful balance between theory and practice. Although the focus is on the newer nonparametric control charts, the reader is first introduced to the main classes of the parametric control charts and the associated theory, so that the proper foundational background can be laid. Reviews basic SPC theory and terminology, the different types of control charts, control chart design, sample size, sampling frequency, control limits, and more Focuses on the distribution-free (nonparametric) charts for the cases in which the underlying process distribution is unknown Provides guidance on control chart selection, choosing control limits and other quality related matters, along with all relevant formulas and tables Uses computer simulations and graphics to illustrate concepts and explore the latest research in SPC Offering a uniquely balanced presentation of both theory and practice, Nonparametric Methods for Statistical Quality Control is a vital resource for students, interested practitioners, researchers, and anyone with an appropriate background in statistics interested in learning about the foundations of SPC and latest developments in NSPC.

This handy reference book detailing the intricacies of R updates the popular first edition by adding R version 3.4 and 3.5 features. Starting with the basic structure of R, the book takes you on a journey through the terminology used in R and the syntax required to make R work. You will find looking up the correct form for an expression quick and easy. Some of the new material includes information on RStudio, S4 syntax, working with character strings, and an example using the Twitter API. With a copy of the R Quick Syntax Reference in hand, you will find that you are able to use the multitude of functions available in R and are even able to write your own functions to explore and analyze data. What You Will Learn Discover the modes and classes of R objects and how to use them Use both packaged and user-created functions in R Import/export data and create new data objects in R Create descriptive functions and manipulate objects in R Take advantage of flow control and conditional statements Work with packages such as base, stats, and graphics Who This Book Is For Those with programming experience, either new to R, or those with at least some exposure to R but who are new to the latest version.

Practice your way to a higher statistics score The adage that "practice makes perfect" is never truer than with math problems. S tatistics Workbook For Dummies with Online Practice provides succinct content reviews for every topic, with plenty of examples and practice problems for each concept, in the book and online. Every lesson begins with a concept review, followed by a few example problems and plenty of practice problems. There's a step-by-step solution for every problem, with tips and tricks to help with comprehension and retention. New for this edition, free online practice quizzes for each chapter provide extra opportunities to test your knowledge and understanding. Get FREE access to chapter quizzes in an online test bank Work along with each chapter or use the test bank for final exam review Discover which statistical measures are most meaningful Scoring high in your Statistics class has never been easier!

Discover how to use the popular RStudio IDE as a professional tool that includes code refactoring support, debugging, and Git version control integration. This book gives you a tour of RStudio and shows you how it helps you do exploratory data analysis; build data visualizations with ggplot; and create custom R packages and web-based interactive visualizations with Shiny. In addition, you will cover common data analysis tasks including importing data from diverse sources such as SAS files, CSV files, and JSON. You will map out the features in RStudio so that you will be able to customize RStudio to fit your own style of coding. Finally, you will see how to save a ton of time by adopting best practices and using packages to extend RStudio. Learn RStudio IDE is a quick, no-nonsense tutorial of RStudio that will give you a head start to develop the insights you need in your data science projects. What YouWill Learn Quickly, effectively, and productively use RStudio IDE for building data science applications Install RStudio and program your first Hello World application Adopt the RStudio workflow Make your code reusable using RStudio Use RStudio and Shiny for data visualization projects Debug your code with RStudio Import CSV, SPSS, SAS, JSON, and other data Who This Book Is For Programmers who want to start doing data science, but don’t know what tools to focus on to get up to speed quickly.

Data Science for Business and Decision Making covers both statistics and operations research while most competing textbooks focus on one or the other. As a result, the book more clearly defines the principles of business analytics for those who want to apply quantitative methods in their work. Its emphasis reflects the importance of regression, optimization and simulation for practitioners of business analytics. Each chapter uses a didactic format that is followed by exercises and answers. Freely-accessible datasets enable students and professionals to work with Excel, Stata Statistical Software®, and IBM SPSS Statistics Software®. Combines statistics and operations research modeling to teach the principles of business analytics Written for students who want to apply statistics, optimization and multivariate modeling to gain competitive advantages in business Shows how powerful software packages, such as SPSS and Stata, can create graphical and numerical outputs

Learn data science by doing data science! Data Science Using Python and R will get you plugged into the world’s two most widespread open-source platforms for data science: Python and R. Data science is hot. Bloomberg called data scientist “the hottest job in America.” Python and R are the top two open-source data science tools in the world. In Data Science Using Python and R, you will learn step-by-step how to produce hands-on solutions to real-world business problems, using state-of-the-art techniques. Data Science Using Python and R is written for the general reader with no previous analytics or programming experience. An entire chapter is dedicated to learning the basics of Python and R. Then, each chapter presents step-by-step instructions and walkthroughs for solving data science problems using Python and R. Those with analytics experience will appreciate having a one-stop shop for learning how to do data science using Python and R. Topics covered include data preparation, exploratory data analysis, preparing to model the data, decision trees, model evaluation, misclassification costs, naïve Bayes classification, neural networks, clustering, regression modeling, dimension reduction, and association rules mining. Further, exciting new topics such as random forests and general linear models are also included. The book emphasizes data-driven error costs to enhance profitability, which avoids the common pitfalls that may cost a company millions of dollars. Data Science Using Python and R provides exercises at the end of every chapter, totaling over 500 exercises in the book. Readers will therefore have plenty of opportunity to test their newfound data science skills and expertise. In the Hands-on Analysis exercises, readers are challenged to solve interesting business problems using real-world data sets.

Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

This book is about constructing models from experimental data. It covers a range of topics, from statistical data prediction to Kalman filtering, from black-box model identification to parameter estimation, from spectral analysis to predictive control. Written for graduate students, this textbook offers an approach that has proven successful throughout the many years during which its author has taught these topics at his University. The book: Contains accessible methods explained step-by-step in simple terms Offers an essential tool useful in a variety of fields, especially engineering, statistics, and mathematics Includes an overview on random variables and stationary processes, as well as an introduction to discrete time models and matrix analysis Incorporates historical commentaries to put into perspective the developments that have brought the discipline to its current state Provides many examples and solved problems to complement the presentation and facilitate comprehension of the techniques presented

Probability, Random Variables, Statistics, and Random Processes: Fundamentals & Applications is a comprehensive undergraduate-level textbook. With its excellent topical coverage, the focus of this book is on the basic principles and practical applications of the fundamental concepts that are extensively used in various Engineering disciplines as well as in a variety of programs in Life and Social Sciences. The text provides students with the requisite building blocks of knowledge they require to understand and progress in their areas of interest. With a simple, clear-cut style of writing, the intuitive explanations, insightful examples, and practical applications are the hallmarks of this book. The text consists of twelve chapters divided into four parts. Part-I, Probability (Chapters 1 – 3), lays a solid groundwork for probability theory, and introduces applications in counting, gambling, reliability, and security. Part-II, Random Variables (Chapters 4 – 7), discusses in detail multiple random variables, along with a multitude of frequently-encountered probability distributions. Part-III, Statistics (Chapters 8 – 10), highlights estimation and hypothesis testing. Part-IV, Random Processes (Chapters 11 – 12), delves into the characterization and processing of random processes. Other notable features include: Most of the text assumes no knowledge of subject matter past first year calculus and linear algebra With its independent chapter structure and rich choice of topics, a variety of syllabi for different courses at the junior, senior, and graduate levels can be supported A supplemental website includes solutions to about 250 practice problems, lecture slides, and figures and tables from the text Given its engaging tone, grounded approach, methodically-paced flow, thorough coverage, and flexible structure, Probability, Random Variables, Statistics, and Random Processes: Fundamentals & Applications clearly serves as a must textbook for courses not only in Electrical Engineering, but also in Computer Engineering, Software Engineering, and Computer Science.

Comprehensively teaches the basics of testing statistical assumptions in research and the importance in doing so This book facilitates researchers in checking the assumptions of statistical tests used in their research by focusing on the importance of checking assumptions in using statistical methods, showing them how to check assumptions, and explaining what to do if assumptions are not met. Testing Statistical Assumptions in Research discusses the concepts of hypothesis testing and statistical errors in detail, as well as the concepts of power, sample size, and effect size. It introduces SPSS functionality and shows how to segregate data, draw random samples, file split, and create variables automatically. It then goes on to cover different assumptions required in survey studies, and the importance of designing surveys in reporting the efficient findings. The book provides various parametric tests and the related assumptions and shows the procedures for testing these assumptions using SPSS software. To motivate readers to use assumptions, it includes many situations where violation of assumptions affects the findings. Assumptions required for different non-parametric tests such as Chi-square, Mann-Whitney, Kruskal Wallis, and Wilcoxon signed-rank test are also discussed. Finally, it looks at assumptions in non-parametric correlations, such as bi-serial correlation, tetrachoric correlation, and phi coefficient. An excellent reference for graduate students and research scholars of any discipline in testing assumptions of statistical tests before using them in their research study Shows readers the adverse effect of violating the assumptions on findings by means of various illustrations Describes different assumptions associated with different statistical tests commonly used by research scholars Contains examples using SPSS, which helps facilitate readers to understand the procedure involved in testing assumptions Looks at commonly used assumptions in statistical tests, such as z, t and F tests, ANOVA, correlation, and regression analysis Testing Statistical Assumptions in Research is a valuable resource for graduate students of any discipline who write thesis or dissertation for empirical studies in their course works, as well as for data analysts.

Data Science for Marketing Analytics introduces you to leveraging state-of-the-art data science techniques to optimize marketing outcomes. You'll learn how to manipulate and analyze data using Python, create customer segments, and apply machine learning algorithms to predict customer behavior. This book provides a comprehensive, hands-on approach to marketing analytics. What this Book will help me do Learn to use Python libraries like pandas & Matplotlib for data analysis. Understand clustering techniques to create meaningful customer segments. Implement linear regression for predicting customer lifetime value. Explore classification algorithms to model customer preferences. Develop skills to build interactive dashboards for marketing reports. Author(s) None Blanchard, Nona Behera, and Pranshu Bhatnagar are experienced professionals in data science and marketing analytics, with extensive backgrounds in applying machine learning to real-world business applications. They bring a wealth of knowledge and an approachable teaching style to this book, focusing on practical, industry-relevant applications for learners. Who is it for? This book is for developers and marketing professionals looking to advance their analytics skills. It is ideal for individuals with a basic understanding of Python and mathematics who want to explore predictive modeling and segmentation strategies. Readers should have a curiosity for data-driven problem-solving in marketing contexts to benefit most from the content.

The book "Hands-On Data Science for Marketing" equips readers with the tools and insights to optimize their marketing campaigns using data science and machine learning techniques. Using practical examples in Python and R, you will learn how to analyze data, predict customer behavior, and implement effective strategies for better customer engagement and retention. What this Book will help me do Understand marketing KPIs and learn to compute and visualize them in Python and R. Develop the ability to analyze customer behavior and predict potential high-value customers. Master machine learning concepts for customer segmentation and personalized marketing strategies. Improve your skills to forecast customer engagement and lifetime value for more effective planning. Learn the techniques of A/B testing and their application in refining marketing decisions. Author(s) Yoon Hyup Hwang is a seasoned data scientist with a deep interest in the intersection of marketing and technology. With years of expertise in implementing machine learning algorithms in marketing analytics, Yoon brings a unique perspective by blending technical insights with business strategy. As an educator and practitioner, Yoon's approachable style and clear explanations make complex topics accessible for all learners. Who is it for? This book is tailored for marketing professionals looking to enhance their strategies using data science, data enthusiasts eager to apply their skills in marketing, and students or engineers seeking to expand their knowledge in this domain. A basic understanding of Python or R is beneficial, but the book is structured to welcome beginners by covering foundational to advanced concepts in a practical way.