Examine select retail business scenarios to learn basic mathematics, as well as probability and statistics required to analyze big data. This book focuses on useful and imperative applied analytics needed to build a retail business and explains mathematical concepts essential for decision making and communication in retail business environments. Everyone is a buyer or seller of products these days whether through a physical department store, Amazon, or their own business website. This book is a step-by-step guide to understanding and managing the mechanics of markups, markdowns, and basic statistics, math and computers that will help in your retail business. You'll tackle what to do with data once it is has accumulated and see how to arrange the data using descriptive statistics, primarily means, median, and mode, and then how to read the corresponding charts and graphs. Analytics for Retail is your path to creating visualrepresentations that powerfully communicate information and drive decisions. What You'll Learn Review standard statistical concepts to enhance your understanding of retail data Understand the concepts of markups, markdowns and profit margins, and probability Conduct an A/B testing email campaign with all the relevant analytics calculated and explained Who This Book Is For This is a primer book for anyone in the field of retail that needs to learn or refresh their skills or for a reader who wants to move in their company to a more analytical position.

This book is your ultimate companion to mastering Microsoft Power BI and becoming proficient in data analysis and visualization. With a focus on understanding and utilizing Power BI to its fullest extent, this guide also prepares you comprehensively for the PL-300 certification exam. You will go from the basics to advanced techniques enabling you to confidently analyze and present data. What this Book will help me do Understand and connect to various data sources using Power BI. Gain skills in transforming and preparing data for advanced analysis. Develop expertise in designing and optimizing data models. Learn to create insightful reports and dashboards to convey information clearly. Prepare for and succeed in the PL-300 certification exam with practice questions. Author(s) Authors None Edenfield and None Corcoran bring extensive experience in business intelligence and data analytics to this book. They have years of hands-on expertise with Power BI and a passion for teaching analytics in a practical and accessible way. Together, they aim to empower readers to master Power BI and achieve their certification goals. Who is it for? This book is perfect for data analysts, business intelligence professionals, and anyone aiming to deepen their knowledge of Microsoft Power BI. Beginners will find approachable content to quickly get started while experienced users will find detailed topics to refine their expertise. By covering exam preparation and practical applications, this guide benefits a wide range of learners who wish to get certified and excel in data-centric roles.

R is the most powerful tool you can use for statistical analysis. This definitive guide smooths R’s steep learning curve with practical solutions and real-world applications for commercial environments. In R in Action, Third Edition you will learn how to: Set up and install R and RStudio Clean, manage, and analyze data with R Use the ggplot2 package for graphs and visualizations Solve data management problems using R functions Fit and interpret regression models Test hypotheses and estimate confidence Simplify complex multivariate data with principal components and exploratory factor analysis Make predictions using time series forecasting Create dynamic reports and stunning visualizations Techniques for debugging programs and creating packages R in Action, Third Edition makes learning R quick and easy. That’s why thousands of data scientists have chosen this guide to help them master the powerful language. Far from being a dry academic tome, every example you’ll encounter in this book is relevant to scientific and business developers, and helps you solve common data challenges. R expert Rob Kabacoff takes you on a crash course in statistics, from dealing with messy and incomplete data to creating stunning visualizations. This revised and expanded third edition contains fresh coverage of the new tidyverse approach to data analysis and R’s state-of-the-art graphing capabilities with the ggplot2 package. About the Technology Used daily by data scientists, researchers, and quants of all types, R is the gold standard for statistical data analysis. This free and open source language includes packages for everything from advanced data visualization to deep learning. Instantly comfortable for mathematically minded users, R easily handles practical problems without forcing you to think like a software engineer. About the Book R in Action, Third Edition teaches you how to do statistical analysis and data visualization using R and its popular tidyverse packages. In it, you’ll investigate real-world data challenges, including forecasting, data mining, and dynamic report writing. This revised third edition adds new coverage for graphing with ggplot2, along with examples for machine learning topics like clustering, classification, and time series analysis. What's Inside Clean, manage, and analyze data Use the ggplot2 package for graphs and visualizations Techniques for debugging programs and creating packages A complete learning resource for R and tidyverse About the Reader Requires basic math and statistics. No prior experience with R needed. About the Author Dr. Robert I Kabacoff is a professor of quantitative analytics at Wesleyan University and a seasoned data scientist with more than 20 years of experience. Quotes Kabacoff has outdone himself by significantly improving on the already excellent previous edition. - Alain Lompo, ISO-Gruppe R in Action has been my go-to reference on R for years. The third edition contains timely updates on the tidyverse and other new tools. I would recommend this book without hesitation. - Daniel Kenney-Jung MD, Department of Pediatrics, Duke University Outstandingly well-written. The best book on R programming that I have ever read. - Kelvin Meeks, International Technology Ventures Takes the reader through a series of essential methods from basic to complex. The only R book you will ever need. - Martin Perry, Microsoft

Discover how to enhance your data analysis with 'Artificial Intelligence with Power BI,' a resource designed to teach you how to leverage Power BI's AI capabilities. You will learn practical methods for enriching your analytics with forecasting, anomaly detection, and machine learning, equipping you to create intelligent, insightful BI reports. What this Book will help me do Learn how to apply AI capabilities such as forecasting and anomaly detection to enrich your reports and drive actionable insights. Explore data preparation techniques optimized for AI, ensuring your datasets are structured for advanced analytics. Develop skills to integrate Azure Machine Learning and Cognitive Services into Power BI, expanding your analytical toolset. Understand how to build Q&A interfaces and integrate Natural Language Processing into your BI solutions. Gain expertise in training and deploying your own machine learning models to achieve tailored insights and predictive analytics. Author(s) None Diepeveen is an experienced data analyst and Power BI expert with a passion for making advanced analytics accessible to professionals. With years of hands-on experience working in the data analytics field, they deliver insights using intuitive, practical approaches through clear and engaging tutorials. Who is it for? This book is ideal for data analysts and BI developers who aim to expand their analytics capabilities with AI. Readers should already be familiar with Power BI and are looking for a resource to teach them how to incorporate predictive and advanced AI techniques into their reporting workflow. Whether you're seeking to gain a professional edge or enhance your organization's data storytelling and insights, this guide is perfect for you.

The Tableau Workshop offers a comprehensive, hands-on guide to mastering data visualization with Tableau. Through practical exercises and engaging examples, you will learn how to prepare, analyze, and visualize data to uncover valuable business insights. By completing this book, you will confidently understand the key concepts and tools needed to create impactful data-driven visual stories. What this Book will help me do Master the use of Tableau Desktop and Tableau Prep for data visualization tasks. Gain the ability to prepare and process data for effective analysis. Learn to choose and utilize the most appropriate chart types for different scenarios. Develop the skills to create interactive dashboards that engage stakeholders. Understand how to perform calculations to extract deeper insights from data. Author(s) Sumit Gupta, None Pinto, Shweta Savale, JC Gillet None, and None Cherven are experts in the field of data analytics and visualization. With diverse backgrounds in business intelligence and hands-on experience with industry tools like Tableau, they bring valuable insights to this book. Their collaborative effort offers practical, real-world knowledge tailored to help learners excel in Tableau and data visualization. With their passion for making technical concepts accessible, they guide readers step by step through their learning journey. Who is it for? This book is ideal for professionals, analysts, or students looking to delve into the world of data visualization with Tableau. Whether you're a complete beginner seeking foundational knowledge, or an intermediate user aiming to refine your skills, this book offers the practical insights you need. It's designed for those who want to master Tableau tools, explore meaningful data insights, and effectively communicate them through engaging dashboards and stories.

"Microsoft Power BI Performance Best Practices" is a thorough guide to mastering efficiently operating Power BI solutions. This book walks you through optimizing every layer of a Power BI project, from data transformations to architecture, equipping you with the ability to create robust and scalable analytics solutions. What this Book will help me do Understand how to set realistic performance goals for Power BI projects and implement ongoing performance monitoring. Apply effective architectural and configuration strategies to improve Power BI solution efficiency. Learn practices for constructing and optimizing data models and implementing Row-Level Security effectively. Utilize tools like DAX Studio and VertiPaq Analyzer to detect and resolve common performance bottlenecks. Gain deep knowledge of Power BI Premium and techniques for handling large-scale data solutions using Azure. Author(s) Bhavik Merchant is a recognized expert in business intelligence and analytics solutions. With extensive experience in designing and implementing Power BI solutions across industries, he brings a pragmatic approach to solving performance issues in Power BI. Bhavik's writing style reflects his passion for teaching, ensuring readers gain practical knowledge they can directly apply to their work. Who is it for? This book is designed for data analysts, BI developers, and data professionals who have foundational knowledge of Power BI and aim to elevate their skills to construct high-performance analytics solutions. It is particularly suited to individuals seeking guidance on best practices and tools for optimizing Power BI applications.

BIOINFORMATICS AND MEDICAL APPLICATIONS The main topics addressed in this book are big data analytics problems in bioinformatics research such as microarray data analysis, sequence analysis, genomics-based analytics, disease network analysis, techniques for big data analytics, and health information technology. Bioinformatics and Medical Applications: Big Data Using Deep Learning Algorithms analyses massive biological datasets using computational approaches and the latest cutting-edge technologies to capture and interpret biological data. The book delivers various bioinformatics computational methods used to identify diseases at an early stage by assembling cutting-edge resources into a single collection designed to enlighten the reader on topics focusing on computer science, mathematics, and biology. In modern biology and medicine, bioinformatics is critical for data management. This book explains the bioinformatician’s important tools and examines how they are used to evaluate biological data and advance disease knowledge. The editors have curated a distinguished group of perceptive and concise chapters that presents the current state of medical treatments and systems and offers emerging solutions for a more personalized approach to healthcare. Applying deep learning techniques for data-driven solutions in health information allows automated analysis whose method can be more advantageous in supporting the problems arising from medical and health-related information. Audience The primary audience for the book includes specialists, researchers, postgraduates, designers, experts, and engineers, who are occupied with biometric research and security-related issues.

Learn how easy it is to apply sophisticated statistical and machine learning methods to real-world problems when you build using Google Cloud Platform (GCP). This hands-on guide shows data engineers and data scientists how to implement an end-to-end data pipeline with cloud native tools on GCP. Throughout this updated second edition, you'll work through a sample business decision by employing a variety of data science approaches. Follow along by building a data pipeline in your own project on GCP, and discover how to solve data science problems in a transformative and more collaborative way. You'll learn how to: Employ best practices in building highly scalable data and ML pipelines on Google Cloud Automate and schedule data ingest using Cloud Run Create and populate a dashboard in Data Studio Build a real-time analytics pipeline using Pub/Sub, Dataflow, and BigQuery Conduct interactive data exploration with BigQuery Create a Bayesian model with Spark on Cloud Dataproc Forecast time series and do anomaly detection with BigQuery ML Aggregate within time windows with Dataflow Train explainable machine learning models with Vertex AI Operationalize ML with Vertex AI Pipelines

Learn Power BI is a comprehensive guide to mastering Microsoft Power BI. With step-by-step instructions, this book equips you to analyze and visualize data effectively, delivering actionable business insights. Whether you're new to Power BI or seeking to deepen your knowledge, you'll find practical examples and hands-on exercises to enhance your skills. What this Book will help me do Master the basics of using Microsoft Power BI for data analysis. Learn to clean and transform datasets effectively using Power Query. Build analytical models and perform calculations using DAX. Design professional-quality reports, dashboards, and visualizations. Understand governance and deploy Power BI in organizational environments. Author(s) Greg Deckler is a recognized expert in business intelligence and analytics, bringing years of practical experience in using Microsoft Power BI for data-driven decision-making. As an accomplished author, Greg's approachable writing style helps readers of all levels. In his book, he conveys complex concepts in a clear, structured, and user-friendly manner. Who is it for? This book is ideal for IT professionals, data analysts, and individuals interested in business intelligence using Power BI. Whether you're a beginner or transitioning from other tools, it guides you through the basics to advanced features. If you want to harness Power BI to create impactful reports or dashboards, this book is for you.

Discover the power of Amazon QuickSight with this comprehensive guide. Learn to create stunning data visualizations, integrate machine learning insights, and automate operations to optimize your data analytics workflows. This book offers practical guidance on utilizing QuickSight to develop insightful and interactive business intelligence solutions. What this Book will help me do Understand the role of Amazon QuickSight within the AWS analytics ecosystem. Learn to configure data sources and develop visualizations effectively. Gain skills in adding interactivity to dashboards using custom controls and parameters. Incorporate machine learning capabilities into your dashboards, including forecasting and anomaly detection. Explore advanced features like QuickSight APIs and embedded multi-tenant analytics design. Author(s) None Samatas is an AWS-certified big data solutions architect with years of experience in designing and implementing scalable analytics solutions. With a clear and practical approach, None teaches how to effectively leverage Amazon QuickSight for efficient and insightful business intelligence applications. Their expertise ensures readers will gain actionable skills. Who is it for? This book is ideal for business intelligence (BI) developers and data analysts looking to deepen their expertise in creating interactive dashboards using Amazon QuickSight. It is a perfect guide for professionals aiming to explore machine learning integration in BI solutions. Familiarity with basic data visualization concepts is recommended, but no prior experience with Amazon QuickSight is needed.

Delve into advanced Data Analysis Expressions (DAX) concepts and Power BI capabilities with Extreme DAX, designed to elevate your skills in Microsoft's Business Intelligence tools. This book guides you through solving intricate business problems, improving your reporting, and leveraging data modeling principles to their fullest potential. What this Book will help me do Master advanced DAX functions and leverage their full potential in data analysis. Develop a solid understanding of context and filtering within Power BI models. Employ strategies for dynamic visualizations and secure data access via row-level security. Apply financial DAX functions for precise investment evaluations and forecasts. Utilize alternative calendars and advanced time-intelligence for comprehensive temporal analyses. Author(s) Michiel Rozema and Henk Vlootman bring decades of deep experience in data analytics and business intelligence to your learning journey. Both authors are seasoned practitioners in using DAX and Microsoft BI tools, with numerous practical deployments of their expertise in business solutions. Their approachable writing reflects their teaching style, ensuring you can easily grasp even challenging concepts. This book combines their comprehensive technical knowledge with real-world, hands-on examples, offering an invaluable resource for refining your skills. Who is it for? This book is perfect for intermediate to advanced analysts who have a foundational knowledge of DAX and Power BI and wish to deepen their expertise. If you are striving to improve performance and accuracy in your reports or aiming to handle advanced modeling scenarios, this book is for you. Prior experience with DAX, Power BI, or equivalent analytical tools is recommended to maximize the benefit. Whether you're a business analyst, data professional, or enthusiast, this book will elevate your analytical capabilities to new heights.

We are entering the era of digital transformation where human and artificial intelligence (AI) work hand in hand to achieve data driven performance. Today, more than ever, businesses are expected to possess the talent, tools, processes, and capabilities to enable their organizations to implement and utilize continuous analysis of past business performance and events to gain forward-looking insight to drive business decisions and actions. AI-Enabled Analytics in Business is your Roadmap to meet this essential business capability. To ensure we can plan for the future vs react to the future when it arrives, we need to develop and deploy a toolbox of tools, techniques, and effective processes to reveal forward-looking unbiased insights that help us understand significant patterns, relationships, and trends. This book promotes clarity to enable you to make better decisions from insights about the future. Learn how advanced analytics ensures that your people have the right information at the right time to gain critical insights and performance opportunities Empower better, smarter decision making by implementing AI-enabled analytics decision support tools Uncover patterns and insights in data, and discover facts about your business that will unlock greater performance Gain inspiration from practical examples and use cases showing how to move your business toward AI-Enabled decision making AI-Enabled Analytics in Business is a must-have practical resource for directors, officers, and executives across various functional disciplines who seek increased business performance and valuation.

Increase adoption and usage of data analytics with a step-by-step agile process to gain stakeholder buy-in and create actionable business value.

Dive into the world of advanced analytics and visualizations in Power BI with "Extending Power BI with Python and R". This comprehensive guide will teach you how to integrate Python and R scripting into your Power BI projects, allowing you to build data models, transform data, and create rich visualizations. Learn practical techniques to make your Power BI dashboards more interactive and insightful. What this Book will help me do Master the integration of Python and R scripts into Power BI to enhance its functionality. Learn to implement advanced data transformations and enrichments using external APIs. Create advanced visualizations and custom visuals with R for improved analytics. Perform advanced data analysis including handling missing data using Python and R. Leverage machine learning techniques within Power BI projects to extract actionable insights. Author(s) None Zavarella is a data science expert and renowned author specializing in data analytics and visualization tools. With years of experience working with Power BI, Python, and R in diverse data-driven projects, Zavarella offers a unique perspective on enhancing Power BI capabilities. Passionate about teaching, they craft clear and impactful tutorials for learners. Who is it for? This book is perfect for business intelligence professionals, data scientists, and business analysts who already use Power BI and want to augment its features with Python and R. If you have a foundational understanding of Power BI and some basic familiarity with Python and R, this book will help you explore their combined potential for advanced analytics.

Learn Tableau by working through concrete examples and issues that you are likely to face in your day-to-day work. Author Shankar Arul starts by teaching you the fundamentals of data analytics before moving on to the core concepts of Tableau. You will learn how to create calculated fields, and about the currently available calculation functionalities in Tableau, including Basic Expressions, Level of Detail (LOD) Expressions, and Table Calculations. As the book progresses, you’ll be walked through comparisons and trend calculations using tables. A concluding chapter on dashboarding will show you how to build actionable dashboards to communicate analysis and visualizations. You’ll also see how Tableau can complement and communicate with Excel. After completing this book, you will be ready to tackle the challenges of data analytics using Tableau without getting bogged down by the technicalities of the tool. What Will You Learn Master the core concepts of Tableau Automate and simplify dashboards to help business users Understand the basics of data visualization techniques Leverage powerful features such as parameters, table calculations, level of detail expressions, and more Who is This book For Business analysts, data analysts, as well as financial analysts.

Delve into the serverless world of Amazon Athena with the comprehensive book 'Serverless Analytics with Amazon Athena'. This guide introduces you to the power of Athena, showing you how to efficiently query data in Amazon S3 using SQL without the hassle of managing infrastructure. With clear instructions and practical examples, you'll master querying structured, unstructured, and semi-structured data seamlessly. What this Book will help me do Effectively query and analyze both structured and unstructured data stored in S3 using Amazon Athena. Integrate Athena with other AWS services to create powerful, secure, and cost-efficient data workflows. Develop ETL pipelines and machine learning workflows leveraging Athena's compatibility with AWS Glue. Monitor and troubleshoot Athena queries for consistent performance and build scalable serverless data solutions. Implement security best practices and optimize costs when managing your Athena-driven data solutions. Author(s) None Virtuoso, along with co-authors Mert Turkay Hocanin None and None Wishnick, brings a wealth of experience in cloud solutions, serverless technologies, and data engineering. They excel in demystifying complex technical topics and have a passion for empowering readers with practical skills and knowledge. Who is it for? This book is tailored for business intelligence analysts, application developers, and system administrators who want to harness Amazon Athena for seamless, cost-efficient data analytics. It suits individuals with basic SQL knowledge looking to expand their capabilities in querying and processing data. Whether you're managing growing datasets or building data-driven applications, this book provides the know-how to get it right.

Learn data science with Python by building five real-world projects! Experiment with card game predictions, tracking disease outbreaks, and more, as you build a flexible and intuitive understanding of data science. In Data Science Bookcamp you will learn: Techniques for computing and plotting probabilities Statistical analysis using Scipy How to organize datasets with clustering algorithms How to visualize complex multi-variable datasets How to train a decision tree machine learning algorithm In Data Science Bookcamp you’ll test and build your knowledge of Python with the kind of open-ended problems that professional data scientists work on every day. Downloadable data sets and thoroughly-explained solutions help you lock in what you’ve learned, building your confidence and making you ready for an exciting new data science career. About the Technology A data science project has a lot of moving parts, and it takes practice and skill to get all the code, algorithms, datasets, formats, and visualizations working together harmoniously. This unique book guides you through five realistic projects, including tracking disease outbreaks from news headlines, analyzing social networks, and finding relevant patterns in ad click data. About the Book Data Science Bookcamp doesn’t stop with surface-level theory and toy examples. As you work through each project, you’ll learn how to troubleshoot common problems like missing data, messy data, and algorithms that don’t quite fit the model you’re building. You’ll appreciate the detailed setup instructions and the fully explained solutions that highlight common failure points. In the end, you’ll be confident in your skills because you can see the results. What's Inside Web scraping Organize datasets with clustering algorithms Visualize complex multi-variable datasets Train a decision tree machine learning algorithm About the Reader For readers who know the basics of Python. No prior data science or machine learning skills required. About the Author Leonard Apeltsin is the Head of Data Science at Anomaly, where his team applies advanced analytics to uncover healthcare fraud, waste, and abuse. Quotes Valuable and accessible… a solid foundation for anyone aspiring to be a data scientist. - Amaresh Rajasekharan, IBM Corporation Really good introduction of statistical data science concepts. A must-have for every beginner! - Simone Sguazza, University of Applied Sciences and Arts of Southern Switzerland A full-fledged tutorial in data science including common Python libraries and language tricks! - Jean-François Morin, Laval University This book is a complete package for understanding how the data science process works end to end. - Ayon Roy, Internshala

Do you have a method for seeing all the data that passes through your organization? The need to democratize access to data and analytics, automate complex and tedious business processes, and amplify human output has led to analytic process automation (APA). Thousands of organizations across nearly every business and industry vertical use this software to accelerate data-driven business outcomes. This report examines the power of APA using technology, business, and real-world examples. If you're a technical business, analytics, or business intelligence leader, you'll learn how to use APA to tackle complex problems, increase productivity, and improve efficiency. You'll discover what APA means for your business and for you. This report explores: The importance of data: understand how data is transformed into information and insights for making business decisions Gathering data with APA: learn how APA differs from your current process Data democratization: grant data access to employees and empower them to analyze specific tasks and performance Data reporting: learn how APA blends data tables, fields, and values to help you search for insights at a granular level Analytics: explore new tools that use AI and ML to improve the analytic process

From a global pandemic to extreme weather, the events of 2020 and 2021 have caused organizations to make quick and constant adjustments to their strategy and operations. This transformation is likely to continue and have a major impact on analytics. Not only do responders to Experian's annual Global Data Management survey confirm more demand for data insights, but most of them also believe the lack of agility hurt their organization's responses to fast-changing business needs. With this O'Reilly report, you'll learn how organizations have begun to take new approaches to analytics for business reinvention and digital transformation. Chief analytics and data officers and data analytics, data science, data visualization leaders will explore converged analytics and find out how it differs from legacy and current analytics approaches. You'll see where your organization stands in its journey to convergence--and what you need to do next. This report helps you: Examine how three organizations in different industries and with different objectives have benefited from modern analytics Learn how analytics has evolved to support greater business agility at scale Examine the alignment of people, processes, tools, and data in converged analytics Learn the five stages of analytical competition and six dimensions for benchmarking maturity Explore practices that you can adopt to improve your analytics capabilities and your agility

The "Power Query Cookbook" is your comprehensive guide to mastering data preparation and transformation using Power Query. With this book, you'll learn to connect to data sources, reshape data to fit business requirements, and use both no-code transformations and custom M code solutions to unlock the full potential of your data. Step-by-step examples will guide you through optimizing dataflows in Power BI. What this Book will help me do Master connecting to various data sources and performing intuitive transformations using Power Query. Learn to reshape and enrich data to meet complex business requirements efficiently. Explore advanced capabilities of Power Query, including M code and online dataflows. Develop custom data transformations with a blend of GUI-based and M code techniques. Optimize the performance of Power BI Dataflows using best practices and diagnostics tools. Author(s) None Janicijevic is a seasoned expert in data analytics, specializing in Microsoft Power BI and Power Query. With years of experience in data engineering and a passion for teaching, None brings a clear, actionable, and results-driven approach to demystifying complex technical concepts. Their work empowers professionals with the tools they need to excel in data-driven decision-making. Who is it for? This book is designed for data analysts, business intelligence developers, and data engineers aiming to enhance their skills in data preparation using Power Query. If you have a basic understanding of Power BI and want to delve into integrating and optimizing data from multiple sources, this book is for you. It's ideal for professionals seeking practical insights and techniques to improve data transformations. Novices with some exposure to BI tools will also find the material accessible and rewarding.

Text As Data: Combining qualitative and quantitative algorithms within the SAS system for accurate, effective and understandable text analytics The need for powerful, accurate and increasingly automatic text analysis software in modern information technology has dramatically increased. Fields as diverse as financial management, fraud and cybercrime prevention, Pharmaceutical R&D, social media marketing, customer care, and health services are implementing more comprehensive text-inclusive, analytics strategies. Text as Data: Computational Methods of Understanding Written Expression Using SAS presents an overview of text analytics and the critical role SAS software plays in combining linguistic and quantitative algorithms in the evolution of this dynamic field. Drawing on over two decades of experience in text analytics, authors Barry deVille and Gurpreet Singh Bawa examine the evolution of text mining and cloud-based solutions, and the development of SAS Visual Text Analytics. By integrating quantitative data and textual analysis with advanced computer learning principles, the authors demonstrate the combined advantages of SAS compared to standard approaches, and show how approaching text as qualitative data within a quantitative analytics framework produces more detailed, accurate, and explanatory results. Understand the role of linguistics, machine learning, and multiple data sources in the text analytics workflow Understand how a range of quantitative algorithms and data representations reflect contextual effects to shape meaning and understanding Access online data and code repositories, videos, tutorials, and case studies Learn how SAS extends quantitative algorithms to produce expanded text analytics capabilities Redefine text in terms of data for more accurate analysis This book offers a thorough introduction to the framework and dynamics of text analytics—and the underlying principles at work—and provides an in-depth examination of the interplay between qualitative-linguistic and quantitative, data-driven aspects of data analysis. The treatment begins with a discussion on expression parsing and detection and provides insight into the core principles and practices of text parsing, theme, and topic detection. It includes advanced topics such as contextual effects in numeric and textual data manipulation, fine-tuning text meaning and disambiguation. As the first resource to leverage the power of SAS for text analytics, Text as Data is an essential resource for SAS users and data scientists in any industry or academic application.

Practical Data Science with Python guides you through the entire process of leveraging Python tools to analyze and gain insights from data. You'll start with foundational concepts and coding essentials, progressing through statistical analysis, machine learning techniques, and ethical considerations. What this Book will help me do Clean, prepare, and explore data using pandas and NumPy. Understand and implement machine learning models such as random forests and support vector machines. Perform statistical tests and analyze distributions to enhance data insights. Utilize SQL with Python for efficient data interaction. Generate automated reports and dashboards for data storytelling. Author(s) Nathan George has extensive professional experience as a data scientist and Python developer. He specializes in the application of machine learning and statistical methods to solve real-world problems. His writing combines technical depth with an approachable style, aiming to provide readers with actionable knowledge and skills. Who is it for? This book is perfect for data science beginners who have a basic understanding of Python and want to build practical data analysis skills. Students in analytics programs or professionals looking to transition into a data science role will find value in its approachable yet comprehensive coverage. Aspiring data analysts and career changers will gain firsthand exposure to Python-based data science best practices. If you're eager to develop practical, hands-on experience in the data science field, this is the guide for you.

Professionals are challenged each day by a changing landscape of technology and terminology. In recent history, especially the last 25 years there has been an explosion of terms and methods born that automate and improve decision-making and operations.

In 'Data Science for Marketing Analytics', you'll embark on a journey that integrates the power of data analytics with strategic marketing. With a focus on practical application, this guide walks you through using Python to analyze datasets, implement machine learning models, and derive data-driven insights. What this Book will help me do Gain expertise in cleaning, exploring, and visualizing marketing data using Python. Build machine learning models to predict customer behavior and sales outcomes. Leverage unsupervised learning techniques for effective customer segmentation. Compare and optimize predictive models using advanced evaluation methods. Master Python libraries like pandas and Matplotlib for data manipulation and visualization. Author(s) Mirza Rahim Baig, Gururajan Govindan, and Vishwesh Ravi Shrimali combine their extensive expertise in data analytics and marketing to bring you this comprehensive guide. Drawing from years of applying analytics in real-world marketing scenarios, they provide a hands-on approach to learning data science tools and techniques. Who is it for? This book is perfect for marketing professionals and analysts eager to harness the capabilities of Python to enhance their data-driven strategies. It is also ideal for data scientists looking to apply their skills in marketing across various roles. While a basic understanding of data analysis and Python will help, all key concepts are introduced comprehensively for beginners.

By reading "Data Analytics Made Easy," you'll gain a solid understanding of data analysis and visualization without requiring coding skills. This book emphasizes practical knowledge and use cases, covering storytelling, automation, machine learning, and business dashboards with tools like KNIME and Power BI. What this Book will help me do Understand the fundamentals of data analytics and how to leverage data for business insights. Create and automate data workflows using the no-code KNIME Analytics Platform. Develop interactive dashboards and data visualizations with Microsoft Power BI. Learn the basics of machine learning and how to apply models for business use. Enhance presentations and influence decisions through effective data storytelling. Author(s) None De Mauro is an experienced author and professional in the field of data analytics. Passionate about making complex topics approachable, None specializes in explaining technical concepts in simpler terms, ensuring readers can easily grasp and apply them in their work. Who is it for? This book is perfect for professionals or beginners who want to work with and interpret data effectively. Ideal for individuals in business roles or management positions looking to enhance their skills in data analytics and build a foundational understanding of machine learning and visualization.