To achieve your business goals while staying within the budget, it’s crucial to have complete visibility into your cloud spending, down to the specific applications and workloads. You need to know exactly where your money is going and how efficiently resources are being used, as well as opportunities to optimize spending. In this session, we’ll show you how to gain such knowledge and insights about your applications. We’ll explore how to use product dashboards and Gemini Cloud Assist to identify optimization opportunities. Leave with actionable strategies to maximize your cloud return on investment (ROI) and achieve your business goals.

Cloud, AI, and data analytics technologies have the potential to revolutionize healthcare - streamlining eligibility determination, automating administrative processes, and providing greater access to critical services. By tailoring interventions, resources, and communication strategies to individual needs, technology can enable more effective, engaging, and personalized care for all.

Model Armor is designed to protect your organization’s AI applications from security and safety risks. In this session, we’ll explore how Model Armor acts as a crucial layer of defense, screening both prompts and responses to identify and mitigate threats such as prompt injections, sensitive data leakage, and offensive content. Whether you’re a developer looking to implement AI safety or a professional interested in better visibility into AI applications, Model Armor offers comprehensive yet flexible security across all of your large language model (LLM) applications.

Madhive built their ad analytics and bidding infrastructure using databases and batch pipelines. When the pipeline lag got too long to bid effectively, they rebuilt from scratch with Google Cloud’s Managed Service for Apache Kafka. Join this session to learn about Madhive’s journey and dive deep into how the service works, how it can help you build streaming systems quickly and securely, and what migration looks like. This session is relevant for Kafka administrators and architects building event-sourcing platforms or event-driven systems.

Tensor Processing Units (TPUs) are a hardware accelerator designed by Google specifically for large-scale AI/ML computations. Google's new Trillium TPUs are our most performant and energy-efficient TPUs to date, and offer unprecedented levels of scalability. Ray is a unified framework for orchestrating AI/ML workloads on large compute clusters. Ray offers Python-native APIs for training, inference, tuning, reinforcement learning, and more. In this lightning talk, we will demonstrate how you can use Ray to manage workloads on TPUs with an easy-to-use API. We will cover: 1) Training your models with MaxText, 2) Tuning models with Huggingface, and 3) Serving models with vLLM. Audience can gain an understanding of how to build a complete, end-to-end AI/ML infrastructure with Ray and TPUs.

Google Threat Intelligence’s Capture the Flag game uses real-world data, including Cybersecurity & Infrastructure Security Agency (CISA) advisories, ransom notes, and information from the dark web, to simulate a threat hunt. Test your cybersecurity skills by navigating clues, analyzing evidence, and solving puzzles to capture the flags with Google Threat Intelligence.

Flutter powers beautiful apps featuring custom designs, high performance, and access to the latest iOS APIs and features, while Firebase SDKs for Flutter make it easy to add backend functionality. Join this session to learn how to use these technologies together to build full-stack apps for iOS and then share that code across Android, web, desktop, and more.

Leaders of small businesses from around the globe take the stage to discuss how they’re using generative AI to bring positive change to their communities and environment. In this panel, we’ll show you how there are no limits to what your business can create.

Unlocking insights often requires data collaboration between different organizations, which raises important questions about privacy and data security. Learn how Google and one of our customers use confidential computing solutions to apply new approaches to data security, isolation, and transparency – all through the use of Confidential Computing and Trusted Execution Environments (TEEs). TEEs can transform privacy obligations into real-world, technical solutions that enable businesses of all sizes to thrive while respecting people’s privacy.

This session offers a technical deep dive of the state-of-art AlloyDB AI capabilities for building highly accurate and relevant generative AI applications using real-time data. We’ll cover vector search using Google Research’s ScaNN index technology and cover how you can utilize Gemini from AlloyDB operators to seamlessly integrate into your application. Discover AlloyDB AI natural language feature, a new way to interact with databases and how it accurately and securely answers your questions. Also learn about the latest research between Google and NVIDIA on GPU-accelerated vector index builds in databases.

Businesses and public sector organizations are transitioning away from legacy digital workplace solutions to enhance productivity and collaboration, optimize IT costs and workload, and better mitigate security and compliance risks with modern, secure-by-design architecture and controls. Join this session to discover how organizations of all sizes have transformed their organization’s collaboration and improved the security posture with Google Workspace and leading identity and device management solutions from Okta, Omnissa, and JumpCloud.

How can organizations create scalable, engaging communications that capture attention and break through all of the noise? In the session, explore how the newest Google Workspace app is empowering teams of all sizes to build dynamic video content with Gemini to connect with coworkers and partners in new ways and break through the noise. Explore the latest customer insights, experience Vids in action, and discover what’s next.

Visionaries from Virgin Media O2, TCS and Google Cloud share insights on their data modernization journey. Explore how a cloud-first data strategy enabled Virgin Media O2 to reimagine their business by enhancing agility, speed and scalability, automating operations, optimizing costs, and driving AI-readiness.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Learn how Google Distributed Cloud is bringing the power of cloud infrastructure and AI models to on-premise computing to unlock new opportunities for decision makers and developers without compromising on data residency, connectivity, regulatory compliance, or local data processing. Explore the future of distributed cloud computing with experts from Google Cloud and customers. Finally, we will dive deep into the latest generative AI, enterprise search, and configurations available in Google Distributed Cloud.

Balancing developer agility with security compliance is a key challenge in AI-driven, cloud-native development. Learn how Docker and Google Cloud integrate security into every phase of the software lifecycle—enabling teams to build, test, and deploy AI features and applications with confidence. Embed security in developer workflows, enhance supply chain integrity with SLSA provenance and SBOM attestations, and leverage trusted content on seamless workflows with Google Cloud.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

You are sitting on a goldmine of behavioral data that can be used to enhance customer and employee experiences, empower smarter AI agents, and train better models. Every click, scroll, and interaction holds invaluable insights—yet many businesses overlook this data’s potential. Join Fullstory’s Chief Product Officer to learn how the world’s largest brands are using AI-ready, first-party behavioral data to uncover & eliminate friction–gaining the context needed to build exceptional digital experiences to stay competitive and drive revenue.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Modernize your Oracle workloads on Google Cloud. Experience seamless migration, robust infrastructure, and familiar tools for mission-critical workloads. Unlock your data's potential with BigQuery and Vertex AI, driving business differentiation and cost reduction. Learn how the Google Cloud & Oracle partnership, combined with your expertise, can accelerate digital transformation, reduce costs and grow your customers' potential. 

Deploy and scale containerized AI models with NVIDIA NIMs on Google Kubernetes Engine (GKE). In this interactive session, you’ll gain hands-on experience deploying pre-built NIMs, managing deployments with kubectl, and autoscaling inference workloads. Ideal for startup developers, technical founders, and tech leads.

**Please bring your laptop to get the most out of this hands-on session**

"Talk-to-Manuals" leverages Google Cloud's Vertex AI Search and Conversation, along with a multi-turn GenAI agent, to provide customers with easy access to vehicle information. The solution integrates and indexes diverse data sources—including unstructured PDFs and structured data from FAQs—for efficient retrieval. Semantic search, powered by LLMs, understands user intent, delivering highly relevant results beyond keyword matching. The interactive multi-turn conversation guides users towards precise information, refining queries and increasing accuracy. Data filtering based on vehicle attributes (model, year, engine type) combined with sophisticated GenAI-powered post-processing ensures tailored results. The successful implementation of "Talk-to-Manuals" significantly improved customer service by providing a more accessible and intuitive way for customers to find information.

Unlock the true potential of your e-commerce platform by delivering exceptional product discovery experiences. This session delves into the nuances of transitioning to intelligent search with Vertex AI Search for Commerce. Discover how to architect robust and scalable data pipelines for catalog and event ingestion, the very foundation for personalized product discovery and delighted users. We'll explore the anatomy of critical data like search events and demonstrate how a thoughtful approach to data ingestion, which directly fuels the quality of your search results. More than just search, we'll unveil how combining these APIs unlocks opportunities for implementing creative and engaging features, paving the way for innovative experiences like conversational commerce. Join us to learn how to transform your search into a revenue-driving engine.

This talk offers a solution to accelerate healthcare innovation by streamlining the conversion and integration of various data formats (HL7 v2, CSV, RDBMS, etc.) into the FHIR standard.

This solution reduces the need for manual mapping allowing for quick conversion of various healthcare data formats into FHIR and significantly reduces the workload of healthcare IT teams. FHIR data is then loaded into Google BigQuery providing a scalable and secure platform for data storage and analysis.

Join GXO's SVP of Data/AI/ML, Ramin Rastin, and Senior Director of Data, Americo, as they share their remarkable journey of implementing Generative AI and Vertex AI within their organization. Discover how GXO leveraged Google Cloud's cutting-edge technology to achieve significant scalability and efficiency gains, enhance business operations, and improve user experience. In this session, you'll learn how GXO: Scaled rapidly: Deployed 15-20 AI-powered assistants within the first six months of 2025, each reducing workloads by 40-60%. Enhanced flexibility: Developed a Generic Chat Assistant mid-project to adapt to evolving business needs. Improved accessibility: Created an intuitive user interface for all users, regardless of technical expertise. Centralized control: Implemented an Admin Page with role-based access control for enhanced security and governance.

AI applications that use the retrieval augmented generation (RAG) architecture can be a lot more accurate than those built with just the AI model’s built-in knowledge. But RAG introduces additional processing steps which need to be monitored. We’ll show you how.

This meetup is a space for developers actively working with any open-source AI libraries, frameworks, or tools, to share their projects, challenges, and solutions. Whether you're building with LangChain, Haystack, Transformers, TensorFlow, PyTorch, or any other open-source AI tool, we want to hear from you. This meetup will provide an opportunity to connect with other developers, share practical tips, and get inspired to build even more with open-source AI on Google Cloud. Come ready to contribute, and let's learn from each other!

Build & deploy with Google Cloud Deploy! This hands-on lab equips you to create delivery pipelines, deploy container images to Artifact Registry, and promote applications across GKE environments.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!